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Cs
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Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

Marvel Entertainment, acquired three years earlier, had rolled out a series of interrelated movies with characters who went on to join up in the blockbuster “Avengers” movie, then Disney’s most successful ever. The films are supposed to combine with TV projects and the theme parks to create a virtuous cycle, where fans get excited for each new iteration and can immerse themselves in the world of their heroes.

There was every reason to believe “Star Wars” would have a similar path, with its endearing droids, otherworldly life-forms and minor characters like Lando Calrissian and Boba Fett who inspired their own cult followings. Instead, some of the franchise’s most dedicated fans have been sniping at the way Disney has handled their favorite characters from the old movies.

And the new trilogy’s heroes, like Rey and Poe Dameron, just haven’t inspired the same fervor among young people, with toy sales falling flataround each new installment. The Disneyland attraction, along with a Star Wars land opening at Disney World in Florida this year, are designed as much for older dudes as they are for tykes, with a Millennium Falcon-themed ride and a cantina where you can debate whether Greedo shot first over vodka cocktails called Bloody Rancors.

Iger has attributed disappointing box-office figures to “Star Wars fatigue,” and he’s pledged to slow down the tempo of releases. But that doesn’t square with the success of Marvel, which reliably churns out a blockbuster every four to six months.


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jlovel7
LSU Fan
Louisiana
Member since Aug 2014
8141 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Kids want fun and cool. Not political bull shite. Just make good movies and fun toys and the dollars will flow

ETA: my point is the political stuff is suffocating the story. The kids can’t necessarily discern the politics, but they definitely notice the suffocated story and characters.
This post was edited on 8/8 at 7:40 am


saintsfan22
New Orleans Pelicans Fan
baton rouge
Member since May 2006
50317 posts
 Online 

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

Kids want fun and cool. Not political bull shite.

Kids don't interpret it as political the way adults have.


WicKed WayZ
Tulane Fan
Is that Bruce Vilanch?
Member since Sep 2011
20523 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
I've heard Galaxy's Edge is struggling because they catered everything to THEIR Star Wars movies, shite kids don't care about and most adults hate. The only thing about the place that screams Star Wars is the Falcon.

If they had made it more OT based people would be flocking to it. People want to visit THAT world, not Disney's Star Wars world. Maybe since it's starting to effect their merchandise sales and park attendance to that specific section they'll finally listen
This post was edited on 8/7 at 7:49 pm


teke184
LSU Fan
Zachary, LA
Member since Jan 2007
35205 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Adults see the political bull shite in the writing.

The kids just wonder what the big fuss is about because the characters suck. They don’t know WHY they suck, just that they aren’t interesting.


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646
PEPE
Member since Jun 2018
5122 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Big no duh. Star Wars is just another movie franchise to young kids, it's not special in any way as it was to past generations.

A huge part of that is just cultural. Another huge part is how absolutely terrible the Disney movies have been.

Nobody gives a shite about Rey or Poe or Finn or any of the new characters at all and never will.

A big part of it is also Star Wars fandom has always been overwhelmingly white males and the new movies have done absolutely nothing to appeal to that demo, quite the opposite in fact.


RollTide1987
Alabama Fan
Washington, D.C.
Member since Nov 2009
42640 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Here's what happened, and it's clear as day for everyone to see, Kathleen Kennedy failed the Star Wars franchise with her SJW bull shite. Instead of using these movies to bring the old trio back together for one last hurrah before passing the torch to a new and younger generation, Kennedy wanted minority characters to take over the new trilogy from the very beginning. Why? Muh diversity!

I've been a Star Wars fan since I first saw the original trilogy around 1994 or so. I fell in love with the characters of Luke, Han, and Leia...just like all those who came before and after me. In the sequel trilogy, I'm pretty sure I wasn't alone in wanting to see Luke, Han, and Leia take a leading role in the first couple of movies before the torch got past toward the end of the trilogy.

Instead, we get three new lead characters who, admittedly, most of us don't really care about. They are good actors and have done well with the material they have been given, but their arcs have been nothing short of shite. And the characters from the OT were shat on from the very beginning. Han went back to being a scoundrel smuggler and we're never given an explanation as to why. Leia became a candy arse unwilling to lose even one pilot when she had no problem sacrificing the lives of her forces for the greater good in the OT. And Luke? What more needs to be said. They completely destroyed that character and there's nothing short of time travel in Episode IX that can save what they did to him.

TL;DR - Kathleen Kennedy is the reason for the failure of Disney's Star Wars venture. Lucas sold the franchise to the wrong freaking person.


WicKed WayZ
Tulane Fan
Is that Bruce Vilanch?
Member since Sep 2011
20523 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

Star Wars fandom has always been overwhelmingly white males and the new movies have done absolutely nothing to appeal to that demo, quite the opposite in fact.



It's not just that. Movies don't have to appeal to white audiences for that demographic to care about them. It just cant be overtly political, be shitty or make other groups feel marginalized, which TLJ does.


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264
WicKed WayZ
Tulane Fan
Is that Bruce Vilanch?
Member since Sep 2011
20523 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

Lucas sold the franchise to the wrong freaking person.




I genuinely wonder if he regrets it or if he's just laughing at their failure with his four billion.


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284
TheeRealCarolina
Member since Aug 2018
3599 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
If Lucas had sold to Warner Brothers, the DCEU and Star Wars would have been in much better places and you could make a case that FOX would still be around and may even be in a better position since they were a rumored buyer for Warner Brothers before they did an about ship and decided to cower to the Mouse.


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corndawg85
Mississippi St. Fan
MS
Member since Oct 2013
677 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
shite they think they are struggling now...wait until D & D get to writing!


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274
arcalades
USA Fan
USA
Member since Feb 2014
8300 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

he’s pledged to slow down the tempo of releases.
slowing down a train wreck won't make it any less of a train wreck. I wonder if he's considered demanding interesting, fun badass characters and not lame female protagonists.


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234
Dam Guide
New Orleans Saints Fan
Nooga
Member since Sep 2005
12106 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

I've heard Galaxy's Edge is struggling because they catered everything to THEIR Star Wars movies, shite kids don't care about and most adults hate. The only thing about the place that screams Star Wars is the Falcon.


I think they are failing to attract diehards for that reason, but I think the big reason for it not drawing crowds is that it is Disneyland. Disneyland is very much a locals park. It counts very much on its locals for a majority of its park goers and they just don’t give a shite about Star Wars. They want Disney.


The true test will be Disney World and I think it will do amazing there. Not because it is Star Wars, but because of the loyal following of Keeping up with the Jones’s those parks attract. People go nuts about WDW and they will spend the money to make sure their friends on Facebook see they went to Galaxy’s Edge.


hg
LSU Fan
Member since Jun 2009
108332 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Rian Johnson and Kennedy are still killing the franchise lol


dallastiger55
LSU Fan
Jennings, LA
Member since Jan 2010
18497 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

Disneyland is very much a locals park. It counts very much on its locals for a majority of its park goers and they just don’t give a shite about Star Wars. They want Disney.



I believe in that but I also believe that most people are waiting until everything opens at DL. Only half of stars wars land is open.

I have two good friends that are Disney agents and they both told me that. Most of the trips they have booked wanted to wait until Jan when all of Star Wars land is open.


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ScottFowler
Ohio State Fan
NE Ohio
Member since Sep 2012
1698 posts
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re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
If Disney hadn't decided to kill the EU, they would have been better off.

I don't think Disney's lawyers wanted that.
So instead, something original, that opened up the possibility of DIVERSITY for the sake of marketing to all possible niche markets. Especially ones in dense urban centers (NYC,SF,LA).


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55
Parmen
USA Fan
New York City
Member since Apr 2016
11725 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Announce the fricking Obi Wan spin-off with Ewan McGregor already


abellsujr
LSU Fan
Dallas, TX
Member since Apr 2014
24036 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
quote:

Kids want fun and cool. Not political bull shite. Just make good movies and fun toys and the dollars will flow
My son who is 12 used to love Star Wars. Thought Episode 7 was great. now, he couldn't care less about it. Why? Because Episode 8 was stupid. No other reason. The political stuff is not the problem. Marvel injects some political stuff here and there. Nobody cares. Why? Because the movies are good. One could argue that ep 8 constructed its entire plot on a political statement. thats why it sucked. whatever. I say, make good movies and all is cured.


DrSteveBrule
LSU Fan
Baton Rouge
Member since Sep 2009
10410 posts

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Rose was one of the most atrocious and out of place characters in a movie I can remember. She wasnt inspiring and she was a vessel to get some stupid message across. Kids do pick up on things like that.

I remember being bored as frick in certain movies when I was a kid. And they were targeting my demographic too.
This post was edited on 8/7 at 9:03 pm


The Funnie Five
LSU Fan
Bluffington
Member since Feb 2019
2147 posts
 Online 

re: Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids
Because the new movies suck.


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