- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
The NHL sold naming rights to its divisions
Posted on 1/5/21 at 10:05 am
Posted on 1/5/21 at 10:05 am
similar to Euro soccer (Skybet Championship, the former Barclays Premier League...
The National Hockey League has sold naming rights to its four divisions for the first time in its history. The League announced on Tuesday that its teams will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division during the 2020-21 season, which runs 56 games and begins on Jan. 13.
An NHL source tells ESPN that selling the naming rights to its divisions is viewed internally as a one-year only campaign.
These divisions are new for this season, as the NHL realigned its teams due to COVID-19 travel concerns and restrictions, particularly at the U.S./Canadian border. All of the league's Canadian teams are grouped into the North Division for this season. It's expected the NHL will return to traditional divisional setups in the 2021-22 season.
This is the second major sponsorship move for the NHL this season. The league previously announced that, for the first time, it would allow advertisements on player helmets. As of Tuesday, 13 teams have announced their helmet sponsors. The majority of those sponsors also hold the teams' arena naming right
LINK
The National Hockey League has sold naming rights to its four divisions for the first time in its history. The League announced on Tuesday that its teams will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division during the 2020-21 season, which runs 56 games and begins on Jan. 13.
An NHL source tells ESPN that selling the naming rights to its divisions is viewed internally as a one-year only campaign.
These divisions are new for this season, as the NHL realigned its teams due to COVID-19 travel concerns and restrictions, particularly at the U.S./Canadian border. All of the league's Canadian teams are grouped into the North Division for this season. It's expected the NHL will return to traditional divisional setups in the 2021-22 season.
This is the second major sponsorship move for the NHL this season. The league previously announced that, for the first time, it would allow advertisements on player helmets. As of Tuesday, 13 teams have announced their helmet sponsors. The majority of those sponsors also hold the teams' arena naming right
LINK
16
Posted on 1/5/21 at 10:08 am to LSUMJ
The league has already gone Euro in terms of style of play, might as well go full Euro & cover the players in advertising
Posted on 1/5/21 at 10:08 am to LSUMJ
My undergrad was in advertising....and i still dont really understand the point of these sponsorships.
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
Posted on 1/5/21 at 10:10 am to LSUMJ
I like the hustle. Scotiabank is such a boring sponsor for the Canadian league though.
Posted on 1/5/21 at 10:11 am to Hester Carries
quote:
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
No, but apparently Honda does, at least enough to pay to have their name on it.
Posted on 1/5/21 at 10:14 am to Hester Carries
That was my first thought as well. Pretty ridiculous IMO
Just another way that this whole world is about the almighty $$$.. even if it makes no sense at all, if it brings in money, then go for it. Stupid move by the NHL
Just another way that this whole world is about the almighty $$$.. even if it makes no sense at all, if it brings in money, then go for it. Stupid move by the NHL
Posted on 1/5/21 at 10:15 am to kywildcatfanone
quote:
No, but apparently Honda does, at least enough to pay to have their name on it.
Your response doesnt make any sense with my post.
Also, the whole "a company did a thing so it has to make sense" argument is odd.
Posted on 1/5/21 at 10:24 am to LSUMJ
Should have used Patrick, Adams, Norris, Smythe.
Posted on 1/5/21 at 10:24 am to Hester Carries
quote:
My undergrad was in advertising....and i still dont really understand the point of these sponsorships.
Everyone knows who Honda is. Is anybody gonna buy a Pilot because they remember it comes from the NHL west division sponsor? lol
Advertising is usually a waste of money.
Listen to the 2 part episode of Freakonomics - Does Advertising Actually work? to learn more.
Posted on 1/5/21 at 10:25 am to Hester Carries
quote:
Your response doesnt make any sense with my post.
Also, the whole "a company did a thing so it has to make sense" argument is odd.
More like the Marketing department did a thing to justify their job and salary.
Posted on 1/5/21 at 10:26 am to LSUMJ
Prince of Wales Conference and Norris Division rolling in their graves
Posted on 1/5/21 at 10:27 am to TheRouxGuru
quote:
Stupid move by the NHL
Posted on 1/5/21 at 10:27 am to LSUMJ
I put in a bid for my charity organization but they said they weren’t interested
Posted on 1/5/21 at 10:30 am to LSUMJ
If they reduce the number of commercial breaks, cover every inch of the players and stadium in ads.
Posted on 1/5/21 at 10:34 am to LSUMJ
quote:
selling the naming rights to its divisions is viewed internally as a one-year only campaign
Posted on 1/5/21 at 10:34 am to LSU Delirium
Instead of the old “flash” pucks used for TV in the 90s / 2000s, will the puck now appear as a pop up ad while in the air?
Posted on 1/5/21 at 10:36 am to usc6158
quote:
Oh boy I can't wait for Scotiabank Hometown Hockey between two Scotiabank NHL North Division rivals: the Calgary Flames, sponsored by Scotiabank, and the Toronto Maple Leafs, also sponsored by Scotiabank, played in Scotiabank Arena
Posted on 1/5/21 at 10:36 am to LSUMJ
This stupid decision will make me go from watching 0 NHL games to watching 0 NHL games this season.
Posted on 1/5/21 at 10:43 am to LSUMJ
MassMutual NHL East Division is an upgrade over Metropolitan Division imo
Posted on 1/5/21 at 11:02 am to LSUMJ
quote:
An NHL source tells ESPN that selling the naming rights to its divisions is viewed internally as a one-year only campaign.
Page 1 of 3
Popular
Back to top
Follow TigerDroppings for LSU Football News