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LIV will no longer report viewership data from US broadcasts
Posted on 5/18/23 at 5:42 pm
Posted on 5/18/23 at 5:42 pm
quote:
Six events and three months into its sophomore season, LIV has quietly stopped publicly reporting its TV ratings, reversing course on an early-season strategy, and a sign that the league could be struggling to generate sufficient viewer interest. The decision means there is no reputable viewership data on the upstart league, which has argued publicly available Nielsen data measuring its broadcasts is inaccurate.
LIV sources confirmed to the Hot Mic that the league would not be reporting viewership data from its U.S. broadcasts moving forward but declined to explain why. In LIV’s most recent ratings report in late March, the league showed audience numbers slumping by 24 percent week-over-week, from 537,000 average viewers in its season-opening broadcast in Mexico to 409,000 in its second event in Tucson, Ariz. LIV has conducted four events since Tucson, including a pair in Australia and Singapore that were shown on tape delay in the United States. LIV has not released data on any of those four events.
In short, it’s hard to know the specifics of LIV’s current viewership situation, but it’s easier to find out where things stand relative to the PGA Tour. LIV’s rivals on Tour have averaged more than 2 million viewers this season (2.295 million in nine events on CBS, 2.3 million on NBC, per Nielsen), and that includes weeks in which the two tours have butted heads. Even historic gains in LIV’s ratings would leave the league dwarfed by the Tour. Those numbers are notable, as is the fact that both Tour broadcast partners have been eager to share their own viewership data for most of the 2023 season.
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Posted on 5/18/23 at 6:03 pm to Bench McElroy
Cowards
Posted on 5/18/23 at 6:10 pm to Bench McElroy
This CW deal was a huge mistake. Maybe there were no good options, I don’t know, but letting your product rot on CW (for effectively no money) is just conceding the fight
Posted on 5/18/23 at 6:10 pm to Bench McElroy
I hope it sinks….. I thought cam smith was a great story and rooted gif him every week. Not any more.
Posted on 5/18/23 at 6:11 pm to Bench McElroy
They are not doing well
Posted on 5/18/23 at 6:29 pm to Bench McElroy
There’s a golf board
Posted on 5/18/23 at 6:44 pm to Cocotheape
Would Golf Channel not pick up any of the tournaments? Or is that a worse option?
Posted on 5/18/23 at 6:45 pm to The Pirate King
Posted on 5/18/23 at 6:45 pm to Cocotheape
quote:
This CW deal was a huge mistake. Maybe there were no good options, I don’t know, but letting your product rot on CW (for effectively no money) is just conceding the fight
Obviously that was the only deal they could get. Any network with deals with the PGA wasn't an option.
Posted on 5/18/23 at 6:49 pm to CRDNLSCHMCPSN11
quote:
Would Golf Channel not pick up any of the tournaments? Or is that a worse option?
Golf channel is a political shill for the PGA tour and it's partners
Posted on 5/18/23 at 7:02 pm to rolltide32
LIV's broadcasts are essentially unwatchable.
You never know what the hell is going on or how anything is scoring at the moment you tune in.
The entire team bullshite is an atrocious idea.
If they only want to play 54 holes and don't want to have a cut, then just play regular stoke play for 3 days and the low score wins the event.
The courses they play on also don't seem very well set up for television. They just look amateurish and empty, even though they are top flight courses.
LIV's graphics are also like watching fricking Nickelodeon.
It's just a terrible product all around... And I was actually for the league when it started.
You never know what the hell is going on or how anything is scoring at the moment you tune in.
The entire team bullshite is an atrocious idea.
If they only want to play 54 holes and don't want to have a cut, then just play regular stoke play for 3 days and the low score wins the event.
The courses they play on also don't seem very well set up for television. They just look amateurish and empty, even though they are top flight courses.
LIV's graphics are also like watching fricking Nickelodeon.
It's just a terrible product all around... And I was actually for the league when it started.
Posted on 5/18/23 at 7:23 pm to Jack Ruby
LIV golf is terrible. You can’t take a product that has an audience like golf, then try to split that audience, and expect it to work.
On top of that they have like 5 golfers people want to watch.
On top of that they have like 5 golfers people want to watch.
Posted on 5/18/23 at 7:29 pm to saintsfan22
quote:
Obviously that was the only deal they could get. Any network with deals with the PGA wasn't an option.
They were better off keeping it on youtube.
Posted on 5/18/23 at 7:30 pm to rolltide32
quote:
Golf channel is a political shill for the PGA tour and it's partners
Because the PGA makes them more money.
Posted on 5/18/23 at 7:55 pm to Broski
Agreed.
Posted on 5/18/23 at 8:33 pm to dukke v
I watched LIV Tulsa. I enjoyed it. CW app on Roku. Like everything , we won’t know if LIV is successful for many years from now. Super Bowl 1? Tickets could be had for free.
Eta
Eta
quote:seems wimpy
LIV will no longer report viewership data from US broadcasts
This post was edited on 5/18/23 at 8:35 pm
Posted on 5/18/23 at 8:37 pm to kywildcatfanone
quote:
Cowards
Who cares? It's not like they're going to fold up and go away.
Posted on 5/18/23 at 8:41 pm to Jack Ruby
quote:
LIV's broadcasts are essentially unwatchable.
I think they do some things well, and on YouTube the limited commercials were amazing. So much golf was played.
But the biggest problem I have is that it feels like the whole time the broadcast team is telling you how great it is, and you really shouldn’t need the team to do that the whole time.
Posted on 5/18/23 at 8:49 pm to Bench McElroy
LIV is FUBAR'D.
Posted on 5/18/23 at 8:58 pm to SteelerBravesDawg
The whole everyone plays at the same time makes it so hard to follow. I want the leaders playing the holes in sequence and allowing for some drama.
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