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re: WBB has to make more revenue or cut expenses

Posted on 7/7/25 at 8:04 am to
Posted by Rouge
Floston Paradise
Member since Oct 2004
138170 posts
Posted on 7/7/25 at 8:04 am to
quote:

Take LSU's championship season in WBB. If you don't think that generated $10+ million in the long run, then I'm not sure what to tell you.


So you are telling me that the program will have blown through $10+MM while still taking losses of multiple millions every year.

You are making my point better than I originally presented the discussion.
Posted by HvacGoon
Pineville, La
Member since Apr 2024
215 posts
Posted on 7/7/25 at 8:33 am to
quote:

If it helps LSU football and baseball become or continue to stay dominant, then I don’t give a flying shite if Women’s basketball ever wins another game.


I 100% agree.
Posted by Mickey Goldmill
Baton Rouge
Member since Mar 2010
26360 posts
Posted on 7/7/25 at 9:18 am to
quote:

quote:
Take LSU's championship season in WBB. If you don't think that generated $10+ million in the long run, then I'm not sure what to tell you.


So you are telling me that the program will have blown through $10+MM while still taking losses of multiple millions every year.

You are making my point better than I originally presented the discussion.


....the budget sheets that come from the AD aren't going to show everything bud. Especially for the non-football/MBB sports that share a big pot of TV money instead of having their own.
Posted by doubleb
Baton Rouge
Member since Aug 2006
41780 posts
Posted on 7/7/25 at 10:17 am to
quote:

the non-football/MBB sports that share a big pot of TV money instead of having their


There is no big pot of money from TV except from football and MBB.
Posted by KamaCausey_LSU
Member since Apr 2013
17129 posts
Posted on 7/7/25 at 10:55 am to
quote:

Do you know how much a “unit” is worth? Until we do, we won’t really know if it is a significant amount of money.

Units are $250k each. Each game a conference team plays earns the conference 1 unit and the money is paid annually for 3 years.

I think it will come out to about an extra $1.5 million per year by 2027-2028.
Posted by Domeskeller
Astrodome
Member since Jun 2020
9687 posts
Posted on 7/7/25 at 10:58 am to
Women’s basketball and gymnastics are marketing expenses, and great ones, at that.
Posted by XbengalTiger
New Bama Standard 9-4
Member since Oct 2003
5572 posts
Posted on 7/7/25 at 11:04 am to
quote:

LSU WBB is one of the best in the country and probably makes more money than any other program in the country.
Well this is complete bullshite. Losing 8 million per year is not making more money than every other program. Some of you really don't understand business. It doesn't matter how much money you make if your expenses are 8 million MORE than your revenue.
Posted by Mickey Goldmill
Baton Rouge
Member since Mar 2010
26360 posts
Posted on 7/7/25 at 11:13 am to
quote:

There is no big pot of money from TV except from football and MBB.



There's a pot of money. I'll grant you it may not be "big"
Posted by KamaCausey_LSU
Member since Apr 2013
17129 posts
Posted on 7/7/25 at 11:18 am to
quote:

There is no big pot of money from TV except from football and MBB.

Reposting the 2024 Financial Report from earlier in the thread.
LSU - NCAA Membership Financial Report
Media Rights Revenues

Basketball $4,321,667
Football $15,385,000
Revenue Not Related to Specific Teams $23,916,660
This post was edited on 7/7/25 at 11:19 am
Posted by mdomingue
Lafayette, LA
Member since Nov 2010
42518 posts
Posted on 7/7/25 at 11:33 am to
quote:

The reason WBB loses money is because of TV contracts. Period. Remember reading the recent article? If any program needs to be dropped at LSU its MBB. It has never been, and will never be any big deal.



MBB made a profit.

quote:

LSU WBB is one of the best in the country


True

quote:

and probably makes more money than any other program in the country.


Not even tops in the SEC (or second), and not top 10

1. UConn - $12,200,000

2. South Carolina - $13,200,000

3. Baylor - $11,900,000

4. Stanford - $11,400,000

5. BYU - $10,600,000

6. TCU - $8,300,000

7. Vanderbilt - $10,000,000

8. Miami - $9,800,000

9. USC - $8,800,000

10. Louisville - $9,400,000

Posted by Locoguan0
St. George, LA
Member since Nov 2017
7056 posts
Posted on 7/7/25 at 11:44 am to
To be fair, baseball loses money as well, even with a championship.
Posted by moneyg
Member since Jun 2006
62023 posts
Posted on 7/7/25 at 11:54 am to
quote:

LOL. 8.5M is chump change when it really comes down to it


Why do you say that?
Posted by Tom Bronco
Austin, TX
Member since Jun 2011
2864 posts
Posted on 7/7/25 at 12:12 pm to
Marketing aimed at what audience and for what purpose? More students enrolling at LSU? We are already at max enrollment. Aimed at potential recruits? Might be a factor but a small one in the age of nil. Merch? How much has sales of women's merch gone up since Mulkey and Olivia hit campus? Wouldn't this be a very small fraction of how much expenses have gone up? Revenue from all women's sports combined wouldn't even pay Mulkey's salary. Part of the AD's job is to run a business that doesn't lose money. If football has some down years, look out.
Posted by winkchance
St. George, LA
Member since Jul 2016
6139 posts
Posted on 7/7/25 at 12:14 pm to
quote:


Hate to say it, but if a sport is losing a large amount of money it should be cut.


So everything goes except Football correct?
Posted by Tom Bronco
Austin, TX
Member since Jun 2011
2864 posts
Posted on 7/7/25 at 12:25 pm to
quote:

I don’t think they need 15 coaches along with their wardrobes
This is spot on. In the good old days, a basketball team had a head coach, two assistants, a graduate assistant and some student managers. Now they have seemingly endless numbers of staff who do heaven knows what. Women's basketball seems to have a larger staff than Men's based on how many you see sitting with the team at games.
Posted by moneyg
Member since Jun 2006
62023 posts
Posted on 7/7/25 at 12:35 pm to
quote:

Take LSU's championship season in WBB. If you don't think that generated $10+ million in the long run, then I'm not sure what to tell you.


10M in revenue? 10M in profit?

I’m 100% sure it hasn’t done the latter. The 8.5M number is a yearly number.

I think a lot of people either don’t understand finances or just think of it like Monopoly money. Reality escapes them for one of those reasons.

Posted by doubleb
Baton Rouge
Member since Aug 2006
41780 posts
Posted on 7/7/25 at 12:42 pm to
quote:

Basketball $4,321,667
Football $15,385,000
Revenue Not Related to Specific Teams $23,916,660


Do you believe the 23 million dollars isn’t at least 90% football?


Posted by Mickey Goldmill
Baton Rouge
Member since Mar 2010
26360 posts
Posted on 7/7/25 at 12:43 pm to
I think he was referring to the exposure that LSU gained as a whole. The free advertising basically. Impossible to put a dollar figure to something like that, but it isn't worthless.

When most of your major sports are doing really well, that typically attracts more students. A bigger pool of students means you can raise your entrance standards and raise the university's standing.
Posted by SaveFarris
Member since Apr 2012
2512 posts
Posted on 7/7/25 at 12:56 pm to
quote:

Women’s basketball and gymnastics are marketing expenses, and great ones, at that.


Posted by Alt26
Member since Mar 2010
34116 posts
Posted on 7/7/25 at 12:57 pm to
quote:

Do you believe the 23 million dollars isn’t at least 90% football?


Yeah, I'm not sure how those figures are being allocated in that chart, but the value of the media contracts is almost entirely in football and MBB. That's not to say the other sports don't have value. it's just that those two are the reason for the money spent.

The WBB program is often then single biggest money loser in an athletic dept. Even great WBB programs. No one will deny that a great WBB program, like LSU has, can create exposure for the school, which has value. I just don't know how accurately that "value" can be quantified.

To put it another way, if Mulkey retires tomorrow and the WBB program becomes the worst program in the SEC, I don't think it would have a massive negative effect on the LSU athletic department as a whole. In fact, it likely would help financially because LSU would no longer have Mulkey's big salary (relative to the WBB marketplace) on the books. Conversely, if LSU wins the NC for the next three years straight, I don't know if that has a massive positive effect on the AD as a whole. Positive? Yes. Greatly? Probably not.

IMO, Mulkey is a "one-off". Woodward saw the opportunity to get a HOF coach because of Mulkey's deep ties to Louisiana and LSU (did you know Kramer Robertson is Mulkey's son?). He wasn't opening the Brinks truck to every coach and Mulkey was just the one to take it, and I doubt he opens up the vault to any other WBB once Mulkey retires.
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