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re: LSU has inked a multimillion-dollar jersey patch sponsorship deal

Posted on 10/9/25 at 2:02 pm to
Posted by BilbeauTBaggins
probably stuck in traffic
Member since May 2021
7669 posts
Posted on 10/9/25 at 2:02 pm to
I saw one of the Mike the Tiger mascots wearing a jersey with a patch on it. It looks like some type of energy company that I've seen on the LED ribbons/new scoreboard.

I remember it was a white picture with teal/green letters, all I can think of. Wasn't terribly noticeable, but I still hated it.
Posted by NorthTxLSU
Dallas to Austin to Houston
Member since Nov 2018
14775 posts
Posted on 10/9/25 at 2:03 pm to
Insert old man yells at cloud meme
Posted by The Hurricane
Gulf of Mexico
Member since Aug 2011
10264 posts
Posted on 10/9/25 at 2:03 pm to
quote:

Yes, it makes sense.

The only reason I think it wouldn’t be Canes is because he has deals with a lot of schools and players. If one company is going on all sports, it’s probably someone north of $100b.
Posted by 225Tyga
Member since Oct 2013
19715 posts
Posted on 10/9/25 at 2:07 pm to
quote:

Born in New Orleans, raised in Baton Rouge. Business Co-Founder and childhood friend graduated from LSU.



Don't forget that the first canes opened in baton rouge, headquarters are in baton rouge, founder primary residence is in baton rouge and the initial overall theme of canes was LSU color based!
Posted by TexasTiger08
Member since Oct 2006
30107 posts
Posted on 10/9/25 at 2:22 pm to
quote:

headquarters are in baton rouge


Didn’t they move this to DFW?
This post was edited on 10/9/25 at 2:22 pm
Posted by 225Tyga
Member since Oct 2013
19715 posts
Posted on 10/9/25 at 2:27 pm to
quote:

Didn’t they move this to DFW?


Expanded operations into Dallas but left headquarters in BR
Posted by GeauxldMember
Member since Nov 2003
5690 posts
Posted on 10/9/25 at 2:32 pm to


Chicken finally coming off some of that money.
Posted by The Pirate King
Pangu
Member since May 2014
68408 posts
Posted on 10/9/25 at 2:37 pm to
"Avocados...from Mexico" incoming?
Posted by Alt26
Member since Mar 2010
35608 posts
Posted on 10/9/25 at 2:40 pm to
quote:

What have they done to the game I love? Nothing is sacred.


Ironically, it's your's and my love of the game that has led to this.

Until the 1980's college football was largely a scholiastic extra-curricular activity. Yes, colleges made money by selling tickets, concessions, licensing their trademarks for use on t-shirts, hats, etc. But CFB wasn't a big business then.

Then cable TV started to come along and the networks realized there was HIGH demand for the consumption of college football. The schools also realized fans were willing to pay more and more and more for tickets, parking passes, concessions, basically anything associate with college football.

The conferences starting signing bigger and bigger TV contracts. The schools were generating more and more revenue. Millions were flowing in. Then the players started to recognize that while the conferences, schools, coaches, were getting more and more money by the year, the player's "compensation" pretty much stay the same...a scholarship. The NCAA, conferences, schools continued to call it "amateur sports" while, they were operating as multi-million dollar entertainment BUSINESSES.

Finally, the NCAA and schools could no longer pretend CFB (and basketball) was simply an "amateur sport" when they were signing multi-BILLON dollar media/TV deals. The "legalization" of NIL was not a sudden even that occurred in 2020. It was the end of a long process that had been going on for decades. The NCAA and schools saw it coming. But why pay the players until you are forced to? They could have been proactive in taking steps to prepare for the coming inevitability. But they didn't. So now CFB is basically a largely unregulated free-for-all marketplace. One where the demand for more and more money from the schools and players is ever increasing. The latest step in that is selling ad space on the jerseys.

Why?

Because us the fans (i.e. consumer) can't get enough of CFB.
Posted by AMac
Member since Aug 2018
2011 posts
Posted on 10/9/25 at 2:52 pm to
Gross
Posted by semjase
New Smyrna Beach FL
Member since May 2014
15853 posts
Posted on 10/9/25 at 3:01 pm to
quote:

Canes
The wrong Chicken company. It has to be KFC! DAVIS and the OL's need to have KFC patches because they play like chicken salad. (I really mean the other kind of chicken)
Posted by 756
Member since Sep 2004
15916 posts
Posted on 10/9/25 at 3:12 pm to
As long as it is not state fair corndogs!
Posted by Ghost of Colby
Alberta, overlooking B.C.
Member since Jan 2009
15648 posts
Posted on 10/9/25 at 3:17 pm to
Officials at LSU are really bragging about this deal, and how LSU is ahead of the game in securing a deal before it’s officially allowed.

However, what’s the market rate for jersey patches??

No one knows because there isn’t even a market yet.

Maybe there will only be a handful of top dollar deals once the dust settles, and LSU has already secured one of them. But maybe LSU jumped the gun too soon, and there will be more lucrative deals, with better partnership and branding opportunities.

Just because it’s a deal, doesn’t mean it’s a good deal.
Posted by tigerbait2010
PNW
Member since May 2006
33589 posts
Posted on 10/9/25 at 3:20 pm to
This feels like a really bizarre melt. To say LSU has no ballpark idea of what a market value jersey sponsorship would be is nothing short of ridiculous

The energy company paying for this probably beat out a ton of suitors
Posted by c_lawton11
Louisiana
Member since Oct 2022
405 posts
Posted on 10/9/25 at 3:25 pm to
Posted by crownNbull
Gretna
Member since Jun 2010
3315 posts
Posted on 10/9/25 at 3:26 pm to
quote:

I saw one of the Mike the Tiger mascots wearing a jersey with a patch on it. It looks like some type of energy company that I've seen on the LED ribbons/new scoreboard.


Woodside Energy

Woodside Energy is an Australian company that recently announced a $17.5 billion investment for an LNG facility in southwest Louisiana.

Posted by Miglez
Member since Jan 2018
653 posts
Posted on 10/9/25 at 3:31 pm to
LSU is all in on LNG - Venture Global and Woodside Energy.
Posted by Ironhead985
Member since Jun 2013
10131 posts
Posted on 10/9/25 at 3:35 pm to
Just waiting for raising canes tiger stadium. It's coming. Probably won't be canes, but its coming.
Posted by The Hurricane
Gulf of Mexico
Member since Aug 2011
10264 posts
Posted on 10/9/25 at 3:42 pm to
Already on practice jerseys.
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This post was edited on 10/9/25 at 3:43 pm
Posted by T1gerNate
Member since Feb 2020
3332 posts
Posted on 10/9/25 at 3:43 pm to
quote:

The Venture Global ads on the field


Yea these actually look kinda cool. It’s all about if it’s a good company and if the logo is tasteful and/or cool. If it is then, no big deal. If it’s an embarrassing company or the logo looks tacky, then that would absolutely suck and negatively impact the fan experience.
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