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re: So how butthurt were the craft brew people about that Bud commercial?

Posted on 2/2/15 at 9:15 am to
Posted by yellowfin
Coastal Bar
Member since May 2006
98955 posts
Posted on 2/2/15 at 9:15 am to
I already told you, just search "bud light"
Posted by Yak
DuPage County
Member since May 2014
4672 posts
Posted on 2/2/15 at 9:16 am to
Well, considering Sammy A. is MASS produced, I figured I'd ask
Posted by Yak
DuPage County
Member since May 2014
4672 posts
Posted on 2/2/15 at 9:18 am to
quote:

Go back to the OT then if this is all you can contribute.

Wait, so I find a couple comments that was being inquired, and now I'm an OT guy?

C'mon man, don't get all mad about it
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35131 posts
Posted on 2/2/15 at 9:18 am to
quote:

all you have to do is search "bud light" and there plenty on the first couple pages, i have no reason to make it up hell...start a thread comparing bud, coors, and miller and see what happens


I'll take Miller. Those old cans, now that's good marketing.
Posted by Freauxzen
Washington
Member since Feb 2006
38670 posts
Posted on 2/2/15 at 9:19 am to
quote:

the distribution laws favor the bigger breweries


This is what makes the whole thing, and the commercial, problematic. Budweiser isn't even that bad of a beer, generally speaking, there just are better options. Taking a pot shot at someone you have a clear, advantageous position on is pretty lame. It makes them look petty. Simple as that.

It would be funny if the craft breweries got together and made a commercial about distribution laws. That's comedy gold. The commercial wasn't even that good. And it could have been way funnier.
Posted by TheChosenOne
Member since Dec 2005
18874 posts
Posted on 2/2/15 at 9:21 am to
I posted this in the other thread last night...

It's great marketing, though. Craft beer fans aren't going to start drinking Budweiser, so who cares it they alienate them. Macro beer fans are too stupid to notice, or don't care about, AB-InBev trying to move in to the craft beer market. They're just going to see it and say, "frick yea, screw those craft beer drinking pussies! Give me a bud"
Posted by LouisianaLady
Member since Mar 2009
83035 posts
Posted on 2/2/15 at 9:23 am to
Exactly. Bud is not aiming to "steal away" the craft drinkers. It isn't happening. So they just appeal to their customers more by making a joke that people will agree with.
Posted by Yak
DuPage County
Member since May 2014
4672 posts
Posted on 2/2/15 at 9:26 am to
quote:

So they just appeal to their customers more by making a joke that people will agree with.

Read it wrong. Sentences are complicated.

But I agree
This post was edited on 2/2/15 at 9:28 am
Posted by BugAC
St. George
Member since Oct 2007
57897 posts
Posted on 2/2/15 at 9:26 am to
quote:

I already told you, just search "bud light"


I did, and though many results occur, i find none that a craft drinker is insulting a bud drinker. Just calling the beer tasteless, which is true.

This thread, however, has some posting the opposite, but i believe most of that is in jest (aka trolling).
Posted by Mung
Ba’on Rooj
Member since Aug 2007
9304 posts
Posted on 2/2/15 at 9:30 am to
Let's see, Bud has purchased 4 craft breweries in the past few years, Goose Island, 10 Barrel, Blue point and Elysian. So they are making fun of their own customers. Hopefully they keep the quality up.
Posted by brgfather129
Los Angeles, CA
Member since Jul 2009
17360 posts
Posted on 2/2/15 at 9:33 am to
quote:

when we fork over more money for delicious beer we are called snobs?


That's not what makes someone a "beer snob"...you get to that point when you start claiming superiority over others because of the beer you consume.
Posted by Yak
DuPage County
Member since May 2014
4672 posts
Posted on 2/2/15 at 9:34 am to
quote:

So they are making fun of their own customers.
I'd bet that outside of the mavens, beer drinkers won't know this. I'm assuming Bud took that into consideration
Posted by Salmon
I helped draft the email
Member since Feb 2008
86220 posts
Posted on 2/2/15 at 9:43 am to
quote:

you get to that point when you start claiming superiority over others because of the beer you consume.


well Bud claimed superiority over craft beer drinkers with this ad

so frick all you beer snobbing Bud drinkers!
This post was edited on 2/2/15 at 9:43 am
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
104054 posts
Posted on 2/2/15 at 9:44 am to
quote:

It's great marketing, though. Craft beer fans aren't going to start drinking Budweiser, so who cares it they alienate them. Macro beer fans are too stupid to notice, or don't care about, AB-InBev trying to move in to the craft beer market. They're just going to see it and say, "frick yea, screw those craft beer drinking pussies! Give me a bud"


That's what I got out of it. They aren't trying to convert anyone who would want a peach pumpkin beer over to drinking Bud, they know that's not going to happen. They want the Miller/Coors/PBR crowd to switch to Bud, and they think that mocking craft beer is one way to do that.
Posted by Poodlebrain
Way Right of Rex
Member since Jan 2004
19860 posts
Posted on 2/2/15 at 9:46 am to
Who was the target audience for that ad? It wasn't craft beer drinkers who will never like Budweiser more than craft beers. It was targeted at those who go to the corner bar and order the first beer that comes into mind. So why should craft beer brewers and aficionados be butthurt?
Posted by BugAC
St. George
Member since Oct 2007
57897 posts
Posted on 2/2/15 at 9:56 am to
quote:

That's not what makes someone a "beer snob"...you get to that point when you start claiming superiority over others because of the beer you consume.


And my point, is that no one here does that. AT least no one in the craft beer talks on here, that aren't obviously trolling.
Posted by lilsebastian
South of Nowhere North of Nothing
Member since Dec 2013
22 posts
Posted on 2/2/15 at 9:56 am to
How do the "distribution laws favor the bigger breweries"....?
Posted by TK421
Baton Rouge
Member since Oct 2011
10420 posts
Posted on 2/2/15 at 9:57 am to
quote:

Exactly. Bud is not aiming to "steal away" the craft drinkers. It isn't happening. So they just appeal to their customers more by making a joke that people will agree with.


Yeah, but the problem is they are trying to cash in on the craft beer market through their other brands.

The own Land Shark and Shock Top. They partially own Red Hook, Widmer, and Elysian. They distribute Goose Island, Kona, Redbridge, Fordham, and Old Dominion.

None of those are particularly great, but I would occasionally order some Goose Island. Their Sophie is fantastic and their IPA is drinkable.

Now? Maybe I give up on those brands.
Posted by TigerHam85
59-024 Kamehameha Highway
Member since Nov 2009
31493 posts
Posted on 2/2/15 at 10:00 am to
quote:

None of those are particularly great,


quote:

Land Shark


You don't know good beer if you don't think Land shark is great.
Posted by LouisianaLady
Member since Mar 2009
83035 posts
Posted on 2/2/15 at 10:00 am to
quote:

How do the "distribution laws favor the bigger breweries"....?



Beer must go through a distributer to be sold. Like.. for example, Tin Roof can't call up some beer store in Kansas and sell directly to them. That store has to order beer through a distributer.

Distributers are out to make money. So they only sell beer they think will make them money. So if that distributer for that store in Kansas doesn't think Tin Roof will make him money, they aren't getting it.

This is why beer people buy beer like crazy when they leave the state.
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