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1
Posted on 2/2/15 at 11:11 am to LSUBoo
Has anyone here actually been on the Budweiser brewery tour?
They have a class that teaches you how to analyze the smell, sight, and taste of beer. They break out the different flavored Shock Tops and Leninkeugels and what not. They even show you how to sniff your beer just like the guy in thier commercial.
They also brag about thier beechwood aging and how it makes thier beer superior...you know like beer snobs do.
Then they talk about how the whole brewing process is automated, which contradicts their "brewing the hard way" line.
In the end though, thier target audience doesn't care about all this. They're aiming for the same audience that drinks a beer because of puppies, pretty horses, and false patriotism.
That's why I'm a Miller High Life man.
They have a class that teaches you how to analyze the smell, sight, and taste of beer. They break out the different flavored Shock Tops and Leninkeugels and what not. They even show you how to sniff your beer just like the guy in thier commercial.
They also brag about thier beechwood aging and how it makes thier beer superior...you know like beer snobs do.
Then they talk about how the whole brewing process is automated, which contradicts their "brewing the hard way" line.
In the end though, thier target audience doesn't care about all this. They're aiming for the same audience that drinks a beer because of puppies, pretty horses, and false patriotism.
That's why I'm a Miller High Life man.
This post was edited on 2/2/15 at 11:15 am
Posted on 2/2/15 at 11:14 am to TheChosenOne
quote:
That's why I'm a Miller High Life man.
Posted on 2/2/15 at 11:21 am to TheChosenOne
quote:
Has anyone here actually been on the Budweiser brewery tour?
They have a class that teaches you how to analyze the smell, sight, and taste of beer. They break out the different flavored Shock Tops and Leninkeugels and what not. They even show you how to sniff your beer just like the guy in thier commercial.
They also brag about thier beechwood aging and how it makes thier beer superior...you know like beer snobs do.
Then they talk about how the whole brewing process is automated, which contradicts their "brewing the hard way" line.
In the end though, thier target audience doesn't care about all this. They're aiming for the same audience that drinks a beer because of puppies, pretty horses, and false patriotism.
Spot on. Did the tour this summer and really enjoyed it. Funny how they basically made fun of themselves.
Posted on 2/2/15 at 11:23 am to TheChosenOne
quote:
Miller High Life man
Posted on 2/2/15 at 11:24 am to RedHawk
quote:
Funny how they basically made fun of themselves.
The "crafties" are laughing about this, but maybe AB is the most crafty of all?
Posted on 2/2/15 at 11:26 am to TheChosenOne
quote:
Has anyone here actually been on the Budweiser brewery tour?
Went a couple years ago. Very little focus on Bud, more on their craft beer lines.
Had some beechwood peelings from their brew process.
And yeah, nothing about their process was the hard way.
I do hope this ad campaign keeps their market from drinking craft.
Posted on 2/2/15 at 11:35 am to fightin tigers
quote:
I do hope this ad campaign keeps their market from drinking craft.
Don't understand your point.
Posted on 2/2/15 at 11:36 am to Tigertown in ATL
quote:
Don't understand your point.
As an analogy, I really appreciate what Nascar has done. It keeps their fans out of F1.
Posted on 2/2/15 at 11:37 am to fightin tigers
So you are saying Bud drinkers are Euro trash ?
Posted on 2/2/15 at 11:41 am to fightin tigers
quote:
As an analogy,
Ah, gotcha.
Rouge pointed out in another thread that: "Good beer that is readily available was always the goal."
You illustrate that it is more about maintaining the cult.
Posted on 2/2/15 at 11:43 am to Tigertown in ATL
quote:
Rouge pointed out in another thread that: "Good beer that is readily available was always the goal."
You illustrate that it is more about maintaining the cult.
Yep. It's so fricking silly and so transparently insecure.
Posted on 2/2/15 at 11:44 am to Tigertown in ATL
quote:
You illustrate that it is more about maintaining the cult.
Pretty much. Once the rare is gone the movement is over.
Posted on 2/2/15 at 11:45 am to fightin tigers
I think their ad was spot-on. It did exactly what they wanted it to do.
Craft beer drinkers aren't going back to Budweiser. They weren't targeting you. You can hang up now.
Many of the Budweiser loyalists aren't picking up a craft beer on their own dime, so it just reaffirms their belief in their beer.
Beer drinkers on the fence about trying out new craft beers very well could have thought to themselves, "yeah, those guys do look like d-bags, I'll keep my Budweiser".
But, I'm sure Bud's marketing/Advertising team probably didn't think this through and didn't realize they were making fun of some of their own beers under their name.
Craft beer drinkers aren't going back to Budweiser. They weren't targeting you. You can hang up now.
Many of the Budweiser loyalists aren't picking up a craft beer on their own dime, so it just reaffirms their belief in their beer.
Beer drinkers on the fence about trying out new craft beers very well could have thought to themselves, "yeah, those guys do look like d-bags, I'll keep my Budweiser".
But, I'm sure Bud's marketing/Advertising team probably didn't think this through and didn't realize they were making fun of some of their own beers under their name.
Posted on 2/2/15 at 11:50 am to HeadyBrosevelt
One of the best ads ever.
Posted on 2/2/15 at 11:51 am to Y.A. Tittle
quote:
Yep. It's so fricking silly and so transparently insecure.
As someone who drinks craft beer I get way more shite from friends who don't than I have ever given out for their choices.
It has become way more fun to play the snobby troll just so they have ammo. Very few have resisted the bait.
Posted on 2/2/15 at 11:52 am to fightin tigers
quote:
As someone who drinks craft beer I get way more shite from friends who don't than I have ever given out for their choices.
Sounds like, perhaps, you need better friends.
Posted on 2/2/15 at 11:54 am to fightin tigers
Were you the poster who said that if you attended a crawfish boil and they only had BMC in the ice chests, you just wouldn't drink?
Posted on 2/2/15 at 11:56 am to Y.A. Tittle
quote:
Sounds like, perhaps, you need better friends.
Probabaly, but I don't base all my friends off their beer consumption habits.
Posted on 2/2/15 at 11:57 am to Rickety Cricket
quote:
Were you the poster who said that if you attended a crawfish boil and they only had BMC in the ice chests, you just wouldn't drink?
Doubtful, I drink BMC at least once a month (Usually Bud Light).
This post was edited on 2/2/15 at 11:58 am
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