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Michelob Ultra Popularity

Posted on 7/24/18 at 9:45 pm
Posted by Clark W Griswold
THE USA
Member since Sep 2012
10950 posts
Posted on 7/24/18 at 9:45 pm
When I was in school only anorexic girls drank this shite. Now it’s the beer of choice everywhere I go. At the casino it’s all I hear people order. At the beach it’s everywhere. Do people really think it’s a “healthier” beer option because of their carb marketing campaign? Why is it so popular when it tastes so bad? It makes Coors Light taste incredible.
This post was edited on 7/24/18 at 9:46 pm
Posted by dallastiger55
Jennings, LA
Member since Jan 2010
35082 posts
Posted on 7/24/18 at 9:49 pm to
could just be where i live but i rarely see people drinking it. of course i honestly dont pay too much attention to what people are drinking.

Miller Lite has almost the identical nutritional content and IMO tastes better.


To each is own, but its the overall calories that matter, not the carbs.
Posted by fallguy_1978
Best States #50
Member since Feb 2018
53816 posts
Posted on 7/24/18 at 9:52 pm to
quote:

Miller Lite has almost the identical nutritional content and IMO tastes better.

My feeling as well. I don't drink the big 3 domestics as often anymore but they have their place. When I do I go with Miller Lite.
Posted by Winston Cup
Dallas Cowboys Fan
Member since May 2016
66985 posts
Posted on 7/24/18 at 9:56 pm to
quote:

Do people really think it’s a “healthier” beer option because of their carb marketing campaign?

You are underestimating the stupidity of people
Posted by dallastiger55
Jennings, LA
Member since Jan 2010
35082 posts
Posted on 7/24/18 at 9:58 pm to
Lol no kidding. There is a reason why there are so many detox quick fix powders and drinks. People will go for anything for a quick fix
Posted by Kim Jong Ir
Baton Rouge
Member since Jan 2008
55665 posts
Posted on 7/24/18 at 9:59 pm to
quote:

Why is it so popular when it tastes so bad?


I don't get it either. If you are that worried about carbs/calories then drink less beer or drink liquor. Why drink that shite?
Posted by Cosmo
glassman's guest house
Member since Oct 2003
132639 posts
Posted on 7/24/18 at 10:09 pm to
Miller Lite actually has some element of hop flavor

Ultra and coors light taste like water

Bud light tastes like piss
Posted by RMac1
806 Texas
Member since Mar 2009
198 posts
Posted on 7/24/18 at 10:26 pm to
Wife and I own a beer and burger joint as kind of a hobby, we have 24 tap handles and numerous can/bottle beer and a full liquor bar and Michelob Ultra is the most ordered drink.
Posted by Degas
2187645493 posts
Member since Jul 2010
12085 posts
Posted on 7/24/18 at 10:54 pm to
It's the equivalent of smoking "lights" because you care about your lungs.

Same with diet soda...wtf is diet soda and why drink it?

I never understood diet beer either.
Posted by GRTiger
On a roof eating alligator pie
Member since Dec 2008
71832 posts
Posted on 7/25/18 at 12:11 am to
I know this wasn't the point of your post, but I stupidly played golf Saturday when it hit 102 in Houston. I got 6 Coors light from the cart girl after hole 6 and that shite was better than any craft beer I've had ever.
Posted by MightyYat
StB Garden District
Member since Jan 2009
25029 posts
Posted on 7/25/18 at 12:38 am to
quote:

Same with diet soda...wtf is diet soda and why drink it?



Do you even understand how sugar works??
Posted by TigeRoots
Member since Oct 2008
8556 posts
Posted on 7/25/18 at 1:02 am to
Ingenious marketing indeed. Marketed as the low calorie/low carb beer before anyone else and it has stuck. People are creatures of habit.
Posted by Tigertown in ATL
Georgia foothills
Member since Sep 2009
30426 posts
Posted on 7/25/18 at 4:42 am to
Relax ladies.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
39242 posts
Posted on 7/25/18 at 6:50 am to
Ultra is outselling bud light where I am at. It is also on pace to do the same in other markets. I think it is a good first beer for an age group. They see others drinking it all the time as well as having more access to it
Posted by lsumailman61
Gulf Shores
Member since Oct 2006
7997 posts
Posted on 7/25/18 at 7:41 am to
Ultra is out selling Coors and Bud light in my market. It’s also more expensive. Whoever came up with that marketing campaign needs to be compensated big time.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
78667 posts
Posted on 7/25/18 at 7:49 am to
Anyone remember when Ultra hit the market? I first saw it in 2003.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
39242 posts
Posted on 7/25/18 at 8:38 am to
To think, it started out as a beer they marketed towards golfers
Posted by 88Wildcat
Topeka, Ks
Member since Jul 2017
17038 posts
Posted on 7/25/18 at 9:00 am to
quote:

To each is own, but its the overall calories that matter, not the carbs.


Unless you are diabetic.
Posted by Tigertown in ATL
Georgia foothills
Member since Sep 2009
30426 posts
Posted on 7/25/18 at 9:01 am to
quote:

To think, it started out as a beer they marketed towards golfers



The comments about drinking better less beer or whisky are a bit over the top.

Ultra is a great golf course beer. Most people aren't going to drink a six pack of Ghost or a flask of whisky on the golf course. T
Posted by LSU316
Rice and Easy Baby!!!
Member since Nov 2007
30308 posts
Posted on 7/25/18 at 9:17 am to
quote:

Most people aren't going to drink a six pack of Ghost


Hell you say
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