re: Beer: What trends/ingredients/marketing tools, etc... turn you off?

It has exploded with BMC having a lot of power with distributors. Imagine if they didn't.

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7) Hopping to the X power - I loathe this marketing gimmick.

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This one does bother me, but only because it's not always used properly.

DDH or 4XDH should have a specific meaning, twice (or four times, etc.) the amount of dry hops as the base beer.

With no base beer, there's nothing to double.

I don't like the 750ml format for any beer.

Waxed caps are also unnecessary. They function only for
sales purposes - to distinguish that beer from anything else on the shelf.

I'm a fan of cans. No light can taint the beer. Aluminum is infinitely recyclable. Bottles are just wasted, not even recycled anymore.

IPA's should come in a 6pk of 12oz cans or a 4pk of 16oz cans. If you're gonna charge $12/4pk, just man up and charge $18 6pk or $15/4pk.

Sours should be sold in 12oz packages. Nobody wants to spend $65 on a 750ml Sour you've never tried before.

Finally, and Parish does a good job of this, you don't have to create a new name and label for every new variant of beer you produce. The prime example of good behavior being DDH Envie. They're marked Mosaic, Citra, Galaxy, El Dorado, etc... but it's still under the same label. Save the new labels for truly unique offerings.

The only beer I've liked that used pepper was the Westbrook Mexican Cake stout. It was just subtle enough to let you know it was there, but didn't overpower the beer.

The Habanero Sculpin is terrible by itself, but I mixed it 50/50 with a Grapefruit Sculpin and it was delicious.

Biggest problem in “craft” beer is the people that still support breweries that sold out to major conglomerates that take up shelf space from true local craft breweries.

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7) Hopping to the X power - I loathe this marketing gimmick.

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This, especially with lagers in general and specifically Pils.

Also, the craft emphasis on IPAs. Damn there's shite-ton of those.

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Biggest problem in “craft” beer is the people that still support breweries that sold out to major conglomerates that take up shelf space from true local craft breweries.

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I generally just buy beer I like, regardless of who owns it. Exhibit A being BCBS. I actually think we could stand a little contraction in the craft beer industry. There is some pretty shitty stuff out there.

IPAs aged on fruit or with fruit flavor added. Maybe I’ve never had a really good one, but it just seems to defeat the purpose in making an IPA and doesn’t end up tasting like a beer.

I have a waekness for the fruity IPAs in the summertime. Grapefruit Sculpin is my favorite. The Lagunitas Citrusenesis(sp?) is also really good, though technically a Pale Ale.


There are some really bad ones out there though.

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That's the "biggest problem"?

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Its certainly a bigger problem than peppers in beer, but i agree with boo, the restrictive laws that dont allow self distribution are a bigger problem.