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Baton Rouge Hilton to be renovated into Sports Illustrated Resort
Posted on 4/15/26 at 8:17 am
Posted on 4/15/26 at 8:17 am
From the Advocate ( LINK)
Hot take: This sounds tacky as hell. It's the same group that operates the Margaritaville places.
quote:
The Hilton Baton Rouge Capitol Center is getting a new life. Again.
Global travel company Travel + Leisure Co. announced that the downtown hotel at 201 Lafayette St. will be renovated into a Sports Illustrated Resort, a new concept by the company that models hotels in sport hotspots with the magazine’s branding. Renovations, which will total around $40 million, will start in 2027 and the rebranded hotel will open at the end of that year.
Hot take: This sounds tacky as hell. It's the same group that operates the Margaritaville places.
This post was edited on 4/15/26 at 8:18 am
28
Posted on 4/15/26 at 8:18 am to lalouisiane
Will they have football phones in all the rooms?
Posted on 4/15/26 at 8:19 am to lalouisiane
Sounds great for Baton Rouge. I’d go.
This post was edited on 4/15/26 at 8:20 am
Posted on 4/15/26 at 8:20 am to ProjectP2294
quote:
Will they have football phones in all the rooms?
One of the Christmas presents I never got as a kid
Posted on 4/15/26 at 8:20 am to lalouisiane
Such an historic hotel. This seems like a bad fit.
It was Huey's political center and he had a tunnel to the old capitol building.
Kip had Downtown BR on the right track and Broome just bent it over and buttfricked it.
It was Huey's political center and he had a tunnel to the old capitol building.
Kip had Downtown BR on the right track and Broome just bent it over and buttfricked it.
Posted on 4/15/26 at 8:20 am to lalouisiane
This would have been cool 30 years ago
SI is a dead brand now
SI is a dead brand now
Posted on 4/15/26 at 8:22 am to lalouisiane
The feminists are already melting on the Baton Rouge Reddit page
ETA: found the source article with illustrations.
https://www.businesswire.com/news/home/20260415721634/en/Sports-Illustrated-Resorts-Announces-New-Resort-Destination-Near-LSU-in-Baton-Rouge
Easter Band Cherokee = sports betting focus
quote:
What could be more anachronistically bro culture. Gross.
quote:
Hooker hotel. I guess the tunnel will get used again.
ETA: found the source article with illustrations.
https://www.businesswire.com/news/home/20260415721634/en/Sports-Illustrated-Resorts-Announces-New-Resort-Destination-Near-LSU-in-Baton-Rouge
quote:
As a conversion project, the existing 11-story hotel located at 201 Lafayette Street was purchased by Northshore Development and its investment partners, including Kituwah LLC, the economic development arm of the Eastern Band of Cherokee Indians. The project also includes investment from various businesspeople, including, but not limited to, Shaquille O’Neal, an LSU graduate.
Easter Band Cherokee = sports betting focus
This post was edited on 4/15/26 at 12:27 pm
Posted on 4/15/26 at 8:23 am to lalouisiane
quote:
Hot take: This sounds tacky as hell. It's the same group that operates the Margaritaville places.
Not a hot take. Can’t see this doing well in downtown BR.
Posted on 4/15/26 at 8:26 am to lalouisiane
quote:will it rebrand to Reggie’s Resort after a couple years?
renovated into Sports Illustrated Resort
Posted on 4/15/26 at 8:29 am to Cosmo
quote:
This would have been cool 30 years ago SI is a dead brand now
30 years ago, not only was the ‘Baton Rouge Hilton’ located at the I10/I12 split (now the Marriott)- but ‘Sports Illustrated’ was a bar in Tigerland where i spent at least 4 or 5 nights per week when school was in session .. anyone else ancient like me will remember .
ETA i see that the poster directly above me remembers
.
.
This post was edited on 4/15/26 at 8:31 am
Posted on 4/15/26 at 8:29 am to Shexter
quote:
Hooker hotel
It'll be booked solid during legislative sessions
Posted on 4/15/26 at 8:37 am to BK Lounge
First it was Punch N’Munch. 
Posted on 4/15/26 at 8:39 am to lalouisiane
The clientele will make downtown BR even more appealing.
Posted on 4/15/26 at 8:52 am to BK Lounge
quote:
but ‘Sports Illustrated’ was a bar in Tigerland
My boy "Coco" was the head bartender there...
Posted on 4/15/26 at 8:57 am to lalouisiane
Cause when you think of Sports Illustrated, you think of Baton Rouge, Louisiana.
Posted on 4/15/26 at 9:00 am to lalouisiane
Posted on 4/15/26 at 9:09 am to lalouisiane
This makes no sense to me
Posted on 4/15/26 at 9:10 am to lalouisiane
Don't like this
I like the Hilton
I like the Hilton
Posted on 4/15/26 at 9:14 am to lalouisiane
Why can’t we just have something nice and classy in this city? Everything has to be some cheesy arse sports and/or gambling theme.
“Come stay at the historic Sports Illustrated Hotel brought to you by Fan Duel, Draft Kings, and Reebok. Sports betting kiosks are located at every table! Come for our 46 TV’s in our Walk-On’s Lounge and stay for our famous wings and mozzarella sticks!”
“Come stay at the historic Sports Illustrated Hotel brought to you by Fan Duel, Draft Kings, and Reebok. Sports betting kiosks are located at every table! Come for our 46 TV’s in our Walk-On’s Lounge and stay for our famous wings and mozzarella sticks!”
Posted on 4/15/26 at 9:17 am to lalouisiane
We've gone full circle since Catfish Town.
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