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Nike hires nonbinary FURRY to be face of ad campaign
Posted on 11/10/25 at 12:49 pm
Posted on 11/10/25 at 12:49 pm
https://www.dailymail.co.uk/news/article-15276517/Nike-nonbinary-furry-campaign-gaming-sonic-fox.html
quote:
A nonbinary furry starred in Nike's latest advertising campaign amid a slump in sales at the legendary sportswear brand. Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits. The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.
The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'.
They included nonbinary furry, Dominique McLean, 27, a professional esports player of several combat games whose 'fursona' - furry persona - and gaming alias is Sonic Fox. McLean, from Delaware, is the highest-paid fighting game esports player in the world, with earnings exceeding $800,000 from his gaming victories.
The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
14
Posted on 11/10/25 at 12:53 pm to BoomerandSooner
Cracker Barrel and Bud Light are in the corner LOLOLOLOLing.
Posted on 11/10/25 at 12:56 pm to BoomerandSooner
Its funny to me living in Portland that all the liberals have abandoned them for Qn and Hoka.
There used to be more of a civic pride and most people here wore Nike but its actually liberals who have left.
There used to be more of a civic pride and most people here wore Nike but its actually liberals who have left.
Posted on 11/10/25 at 1:00 pm to BoomerandSooner
quote:
is tailored to the video gaming community.
Meh, it's probably the right strategy if that's their target demo for the shoes. It's not like you're going to sell gamers many gamer shoes by putting them on Mahomes.
It's a little different than Bud Light saying frick you to their target audience.
Posted on 11/10/25 at 1:08 pm to SirWinston
Nike makes shite products, and templates the frick out do their jerseys n stuff. And the crap fanatics is putting out for them with pro sports teams is embarrassing
Posted on 11/10/25 at 1:17 pm to Evolved Simian
Are these shoes that go on their hands and knees while they pretend to be animals?
Posted on 11/10/25 at 1:18 pm to BoomerandSooner
quote:
Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.
"These shoes are perfect to sit all day and do nothing, and also support your atrophied ankles up and down stairs to get pizza rolls out of the oven in record speed."
Posted on 11/10/25 at 1:24 pm to BoomerandSooner
quote:
McLean, from Delaware, is the highest-paid fighting game esports player in the world, with earnings exceeding $800,000 from his gaming victories. The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
frick this gay earth
Posted on 11/10/25 at 1:47 pm to BoomerandSooner
NIKE: Oh Noz! our sales continue to decline and our market share is tanking! What do we do!?
MARKET: maybe you should lower your prices and make better quality footwear.
NIKE: …… frick that. Let’s find a furry with the shittiest costume and hire it. Anyone got the number for Temu Sonic?
MARKET: maybe you should lower your prices and make better quality footwear.
NIKE: …… frick that. Let’s find a furry with the shittiest costume and hire it. Anyone got the number for Temu Sonic?
Posted on 11/10/25 at 2:04 pm to BoomerandSooner
Posted on 11/10/25 at 2:16 pm to BoomerandSooner
quote:If I knew what that was, I suspect I'd be disgusted
nonbinary FURRY
Posted on 11/10/25 at 2:21 pm to BoomerandSooner
Nike has been gay for years.
Haven't bought any crap from them in almost 10 years.
Kaepernick bullshite turned me off.
Haven't bought any crap from them in almost 10 years.
Kaepernick bullshite turned me off.
Posted on 11/10/25 at 2:22 pm to BoomerandSooner
quote:
They included nonbinary furry
You mean a mentally deranged individual that thinks they’re an animal.
Posted on 11/10/25 at 2:26 pm to BoomerandSooner
I’m not sure why anyone normal, decent human supports Nike.
Posted on 11/10/25 at 2:36 pm to Dixie2023
quote:
I’m not sure why anyone normal, decent human supports Nike.
Don’t think I’ve purchased a Nike product in over a decade at this point
Posted on 11/10/25 at 2:40 pm to BoomerandSooner
It’s amazing what companies will do instead of making their product better. I started wearing Brooks and they make Nikes look and feel like complete shite
Posted on 11/10/25 at 2:42 pm to SeeeeK
quote:
Nike makes shite products,
Easy to shite on them for a lot of things, but they still make elite running/track shoes for athletes
Posted on 11/10/25 at 2:44 pm to BoomerandSooner
quote:
Dominique McLean 27, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
Posted on 11/10/25 at 3:20 pm to BoomerandSooner
They should ask Bud Light how this ends up...
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