Rate Austin’s $200k new logo

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The whole total project cost is an estimated $1,117,558 and is a part of the Austin Strategic 2023 Plan approved back in 2018. Here’s the breakdown of how that money is being spent:

Back in 2018, city council approved establishing a “consistent and clear brand” as part of the city’s strategic plan to improve communication and engagement with communities, businesses, and employees, City of Austin Chief Communications Director Jessica King said during the press conference.

“We are taking a fiscally responsible approach to transition to a new brand,” King said. “We do not expect departments to run out and buy everything with the new brand.”

According to King, city council awarded a contract to two firms to work on the design. Those were TKO, an Austin-based advertising agency, and Pentagram, the world’s largest independent design consultancy, which has an Austin office and team.

The contract was about $564,000, which King said the “vast majority of that” went to outreach engagement. The design element itself cost about $200,000.

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