Field ads and jersey patches are coming as LSU searches for additional revenue streams

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As a result, LSU officials projected a usually profitable athletic department to have an $8 million deficit during the upcoming fiscal year. Zinn said LSU “will work aggressively to mitigate that” and could balance its budget by the 2027 fiscal year. According to the most recently available figures, LSU reported a $1.73 million surplus during the 2024 fiscal year.

“We've really had to identify — and we're continuing to identify — new revenue streams that could potentially come to the athletic department to make up for that,” deputy athletic director for revenue generation Clay Harris said.

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LSU's search for money

This fall, there will be advertisements on the 25-yard lines in Tiger Stadium.

Schools were allowed to sell space on playing surfaces for the first time last year, and Cox had a logo on the floor at LSU basketball games. Now, sponsorships are coming to the football field.

At the same time, LSU hopes the NCAA will allow schools to sell patches on their jerseys, something Harris said also generates “multiple millions of dollars a year.” LSU has identified a partner, which officials declined to name, if the rule changes.

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