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Started By
Message
re: Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 11:47 am to WPBTiger
Posted on 4/24/24 at 11:47 am to WPBTiger
A few thoughts:
Making beer in NOLA is a bad idea because water is bad and expensive. The labor pool is poor and made worse due to crime and poor infrastructure.
The beer name was tarnished due to the awful out of state beer made for the label. And it was awful. The older Dixie had been run in batches which were inconsistent and their physical plant was deteriorating.
Most people are not familiar with rice processed beer so their immediate answer is that because it is not similar to what they normally drink, it is bad. However, it was a great match with seafood and many other NOLA food favorites.
The beer made at the new brewery under the Dixie name was good beer - of its style.
The brewery was overbuilt to the point that it was not self sustainable.
The name change insulted the primary purpose for which the brewery was created - to revive the iconic brand with a quality product in its original style.
Bad selections of leadership and partnerships were just frantic efforts to deny the sinking of a fatally sinking ship. It was actually never a viable enterprise.
My suggestion is to sell the name and label to a responsible brewery who can put out a limited production beer for the nostalgic market. Abita, Lazy Magnolia or several others could make this look good while being reasonably close to NOLA.
Barring that, RIP Dixie.
And I have no idea how Faux Beer tasted. Our family was so insulted by the comments regarding the Dixie name that we never tried the relabeled beer.
When that brewery is completely gone, my father and I will drink the few remaining bottles and likely shift to Abita or Lazy Magnolia. They are both great beer makers.
New tradition!
Making beer in NOLA is a bad idea because water is bad and expensive. The labor pool is poor and made worse due to crime and poor infrastructure.
The beer name was tarnished due to the awful out of state beer made for the label. And it was awful. The older Dixie had been run in batches which were inconsistent and their physical plant was deteriorating.
Most people are not familiar with rice processed beer so their immediate answer is that because it is not similar to what they normally drink, it is bad. However, it was a great match with seafood and many other NOLA food favorites.
The beer made at the new brewery under the Dixie name was good beer - of its style.
The brewery was overbuilt to the point that it was not self sustainable.
The name change insulted the primary purpose for which the brewery was created - to revive the iconic brand with a quality product in its original style.
Bad selections of leadership and partnerships were just frantic efforts to deny the sinking of a fatally sinking ship. It was actually never a viable enterprise.
My suggestion is to sell the name and label to a responsible brewery who can put out a limited production beer for the nostalgic market. Abita, Lazy Magnolia or several others could make this look good while being reasonably close to NOLA.
Barring that, RIP Dixie.
And I have no idea how Faux Beer tasted. Our family was so insulted by the comments regarding the Dixie name that we never tried the relabeled beer.
When that brewery is completely gone, my father and I will drink the few remaining bottles and likely shift to Abita or Lazy Magnolia. They are both great beer makers.
New tradition!
Posted on 4/24/24 at 11:48 am to WPBTiger
The beer not tasting good was hard to come back from, it seems
Posted on 4/24/24 at 11:48 am to Klark Kent
quote:
yep.
i don’t need to ask the question in return, i know the answer
Are you a gay frog?
Posted on 4/24/24 at 11:48 am to Rabby
quote:
Rabby
You pretty much covered EVERYTHING here to a T.
End thread.
Posted on 4/24/24 at 11:50 am to TopWaterTiger
quote:It was more likely middle and upper middle income folks who didn't like the name change.
yeah but you have to know your audience.... ? low income folks who probably didn't like the name change
Posted on 4/24/24 at 11:51 am to Big EZ Tiger
To get this correct. Tom Benson had a longtime desire to buy Dixie and repatriate the brewing to the city. The process to purchase began before he died. The decision to build in New Orleans East and the decison to change the name were both made after he passed. The former was for woke politics and tax breaks and the latter was pure woke politics.
Gayle was the one who chose the name and original colors for the Pelicans despite the phony request for community imput. There were several options better for marketing that would have elevated the team brand but she is a stubborn lady when wrong.
Gayle was the reason for the estrangement between Tom Benson and his family. I am not saying Rita and her mother were cake and ice cream and would have been better owners. They were not nice people in my opinion, But once Gayle snagged her widower she began to work to freeze them out and had allies in folks like Loomis and Payton who had a disdain for Rita. Gayle wanted to be the matriarch putting her name and wielding her want over everything and Ritas presence and her having her grandfather's ear prevented that.
Gayle was the one who chose the name and original colors for the Pelicans despite the phony request for community imput. There were several options better for marketing that would have elevated the team brand but she is a stubborn lady when wrong.
Gayle was the reason for the estrangement between Tom Benson and his family. I am not saying Rita and her mother were cake and ice cream and would have been better owners. They were not nice people in my opinion, But once Gayle snagged her widower she began to work to freeze them out and had allies in folks like Loomis and Payton who had a disdain for Rita. Gayle wanted to be the matriarch putting her name and wielding her want over everything and Ritas presence and her having her grandfather's ear prevented that.
This post was edited on 4/24/24 at 11:55 am
Posted on 4/24/24 at 11:56 am to Sao
are you wanting me to ask you if you are a gay frog? or did you get your meds mixed up this morning?
Posted on 4/24/24 at 11:59 am to danilo
quote:
Not the first and not the last brewery to close. Brieux Carré Brewing Co. was recently asking for donations.
The difference, though, is brieux carre makes fantastic beer and they are only about beer. Faubourg/dixie was and is historically shitty beer.
BC is also much smaller and since the donation announcement seem to be doing a little better. They just opened up another room for patrons to drink and relax.
Posted on 4/24/24 at 12:05 pm to Y.A. Tittle
quote:
retty sure they were operating out of their original building up until Katrina.
That may be, but they were getting their water from a different source than the Mississippi.
Posted on 4/24/24 at 12:05 pm to Klark Kent
quote:
are you wanting me to ask you if you are a gay frog? or did you get your meds mixed up this morning?
yes
This post was edited on 4/24/24 at 12:06 pm
Posted on 4/24/24 at 12:10 pm to BugAC
quote:
The difference, though, is brieux carre makes fantastic beer and they are only about beer. Faubourg/dixie was and is historically shitty beer.
BC is also much smaller and since the donation announcement seem to be doing a little better. They just opened up another room for patrons to drink and relax.
Brieux Carre has the Pandemic overreaction in New Orleans to blame most. They are lucky to have survived the petty and petulant dilettante.
Posted on 4/24/24 at 12:17 pm to WPBTiger
One big thing for me (other than the wokeness and Gayle being an idiot) that Dixie Beer had going for it was that I knew how to pronounce it. I don't know how to actually say Faubourg.
Posted on 4/24/24 at 12:25 pm to Socrates Johnson
quote:
More like, "Don't know how to run a business, go out of business."
Go woke-go broke is part of that. It's a symptom of not being able to run a business.
Posted on 4/24/24 at 12:31 pm to WildTchoupitoulas
quote:
I believe this is when they moved out of the original building and changed the source of water from the Mississippi River to, Abita Springs (some North Shore water source). As crazy as it sounds, that's when the flavor of the beer went from 'passable if ice cold' to dog piss
Yeah, imagine brewing beer in Abita!
Posted on 4/24/24 at 12:39 pm to Klark Kent
quote:
well….we can’t rule out wokeness yet.
How often were you buying Dixie Beer?
Posted on 4/24/24 at 12:41 pm to Sam Quint
quote:
you clowns will make the most asinine excuses and come up with the most outlandish mental gymnastics to try to explain away the undeniable truth that all of this post-modern neo-Marxist "woke" agenda bullshite is absolutely toxic to every single thing it touches.
How much Dixie Beer were you buying?
Posted on 4/24/24 at 12:53 pm to WPBTiger
I, for one, will not miss it. If you totaled up all the Dixie Beer I've drank in my 71 years, it wouldn't fill up a normal case of 24 beers.
I can vividly remember when Dixie had that bad run back in the 80's that had the beer tasting like it was made with egg-water from the Mississippi Gulf Coast area. That crap was downright awful tasting and I know they lost a lot of beer drinking customers over that fiasco.
I can understand moving the operation from the old brewery on Tulane Ave. after Katrina did what it did to that place, but to move it out east and then rebrand it due to wokeness was the proverbial straw that broke the camel's back.
I can vividly remember when Dixie had that bad run back in the 80's that had the beer tasting like it was made with egg-water from the Mississippi Gulf Coast area. That crap was downright awful tasting and I know they lost a lot of beer drinking customers over that fiasco.
I can understand moving the operation from the old brewery on Tulane Ave. after Katrina did what it did to that place, but to move it out east and then rebrand it due to wokeness was the proverbial straw that broke the camel's back.
Posted on 4/24/24 at 12:53 pm to TBoy
I liked original, pre-Katrina Dixie a lot. It had a distinct taste and look without succumbing to the really niche, hipstery, high-BAC tendencies that make craft beer off-putting. When Katrina hit, it felt like they were kind of synthesizing something cool out of their old brand and the new business practices coming from brands like Abita. The people who'd been really into Turbodog 10-15 years earlier were trying Blackened Voodoo.
The move to New Orleans East was bad. The rename was awful... WTF is wrong with Dixie? A song no one plays anymore?
Yes, there's also a beer bubble bursting now, but Dixie could have survived. Instead we're left with just tarnished memories of a once-great city... kind of like a washed-up QB whose highlights aren't even fun to watch anymore.
Love from Atlanta. Might have a Sweetwater 420 later.
The move to New Orleans East was bad. The rename was awful... WTF is wrong with Dixie? A song no one plays anymore?
Yes, there's also a beer bubble bursting now, but Dixie could have survived. Instead we're left with just tarnished memories of a once-great city... kind of like a washed-up QB whose highlights aren't even fun to watch anymore.
Love from Atlanta. Might have a Sweetwater 420 later.
Posted on 4/24/24 at 1:34 pm to Sam Quint
quote:
Lone Star Beer
"National Beer of Texas"
They are acing the marketing...
Posted on 4/24/24 at 1:55 pm to WPBTiger
Dixie is the only beer I've ever bought a 6-pack of and couldn't even finish. It's absolute garbage.
And I'm not a beer snob. I'll drink almost anything.
Couple that with the fact that any branding recognition and nostalgia left when they dropped the Dixie name. There's no surprise here.
And I'm not a beer snob. I'll drink almost anything.
Couple that with the fact that any branding recognition and nostalgia left when they dropped the Dixie name. There's no surprise here.
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