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Stephen Lew-Imagn Images


LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with Woodside Energy, marking a significant milestone in the new collegiate model.

As the Official Legacy Partner of LSU Athletics, the Woodside Energy logo will be featured on all 21 of LSU’s competition apparel and will be uniquely designed to match the traditional purple and gold color scheme of Louisiana State University starting for the 2026 – 2027 athletic season.

“This partnership with Woodside Energy represents a monumental step forward for LSU Athletics and our student-athletes,” said Vice President and Director of Athletics Verge Ausberry. “LSU continues to set the standard and remains at the forefront of this new era of collegiate athletics, and we are excited to align athletic excellence with community impact through this historic collaboration.”

Woodside Energy, a global energy company, is committed to building a legacy in Louisiana that transcends the energy industry. Woodside has been operating offshore Louisiana for almost two decades and this year announced a $17.5 billion final investment decision on its Louisiana LNG project.

Woodside Executive Vice President and Chief Operating Officer International, Daniel Kalms, welcomed the announcement: “We’re excited to partner with LSU in this historic initiative that reflects our long-term commitment to Louisiana. This collaboration goes beyond the playing field—it supports student-athletes and the Louisiana community, and builds a meaningful legacy in the state.”

Through this partnership, Woodside Energy will also act as an Official Community Partner of LSU Athletics, investing in the community in ways that aim to meet the needs of Louisianans, and reaffirming the authenticity of Louisiana and the people that make up the state. Woodside and LSU Athletics will actively work in tandem across the state to develop community programs to reinforce this commitment to Louisiana.

“This partnership with Woodside Energy represents a transformational moment for LSU Athletics and speaks to the trajectory of college sports,” said Clay Harris, LSU Deputy Director of Athletics. “We are proud to be pioneers in this space and to do so in a way that has such a profound impact on LSU student-athletes and the state of Louisiana. We are beyond thrilled to welcome Woodside Energy to LSU and the LSU Athletics family!”

Woodside President of Louisiana LNG, Sarah Bairstow, noted “Woodside has a strong history of investing in the communities where our employees live and work. Following our decision to make one of the largest foreign investments in the state’s history, we are pleased to begin a new partnership with the state’s flagship university.

“Woodside and LSU stand for many of the same ideals—integrity, respect and operating with excellence. Importantly we are proud to support young men and women student-athletes across all 21 varsity sports who are putting these values into action.”

This historic deal with Woodside Energy will extend far beyond the jersey patch. Woodside will have prominent signage at all athletic venues as well as a diverse mix of marketing assets across all LSU sports channels, highlighting its long-term commitment to the Tigers, the Baton Rouge community and the state of Louisiana.

This partnership is facilitated in conjunction with LSU’s official multimedia rights holder, Playfly Sports (DBA LSU Sports Properties), the sports industry’s leading revenue maximization company.

Additional details about the partnership will be announced in the coming weeks. Stay tuned for the latest updates on LSUsports.net or by following @LSUsports on Instagram and X. In addition, follow @woodsideenergyus on Instagram and @WoodsideEnergy on X. #challengeaccepted #fabricoflouisiana

About LSU Athletics

Located in Baton Rouge, Louisiana, LSU Athletics serves as the athletic department of Louisiana’s flagship university. Competing in Division I, and a proud member of the Southeastern Conference, LSU has captured 53 team national championships and consistently ranks among the nation’s elite across all 21 varsity sports.

About Woodside Energy

Woodside is a global energy company, operating across three continents. We provide the energy the world needs to heat homes, keep the lights on and support industry. Our resilient and diversified portfolio of oil, gas and new energy projects includes Louisiana LNG and Beaumont New Ammonia. Woodside is one of the largest oil and gas producers in the Gulf of America, where we are actively expanding production and exploring.

(Release via LSU Athletics)

Filed Under: LSU Baseball
40 Comments
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dchotard2 hours
If that tiny patch gets LSU millions of $$ to continue to bring in top-notch players, I'm ok with it.
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Stew25812 hours
Correct
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Tifway4191 hour
Correct
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Cwils22221 hour
Correct
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BobABooey2 hours
If this is the inevitable next step in the NIL environment, I guess the patch could be worse. Much worse.
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Just wait... next up, 4yr naming rights to stadiums.

"Rasing Cane's Tiger Stadium"
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JumpingTheShark2 hours
frickin hate
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Stew25812 hours
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Tifway4191 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Cwils22221 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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DennisQuaid2 hours
Awful. And the little dumbass hype video is ridiculous and insulting
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Stew25812 hours
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Tifway4191 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Cwils22221 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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More corporate bullshite, gross
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Stew25812 hours
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Tifway4191 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Cwils22221 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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And so it begins MLB, NBA jerseys were infiltrated now onto college sports.
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Jabontik1 hour
Not too bad
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Not bad at all. Now show us the money
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Spelt it rong2 hours
We hate it
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Stew25812 hours
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Tifway4191 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Cwils22221 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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TabasgeauxHD51 min
If we had to do it, at least just put their logo instead of the full name branding.
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Pas Bon53 min
We may have to pay Woodside to put those on the men’s basketball jerseys.
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RentToOwn1 hour
Lololol so trashy
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TyOconner1 hour
What in the hell is going on in these comments? I want to win championships though, and I guess we have to pay for them now.
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Tifway4191 hour
Or we can go back to the years we were happy with 6 wins, your choice
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T1gerNate1 hour
Not bad. Could be a lot worse. Geaux.
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LSUbacchus811 hour
Reminds me of NASCAR
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Shooter2 hours
You might as well put Dollar General! It would look just as shitty
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Stew25812 hours
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
user avatar
Tifway4191 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
user avatar
Cwils22221 hour
You want to win championships? Well you have to pay for those now. Or we can go back to the years we were happy with 6 wins, your choice
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Areddishfish1 hour
Corporate speak is so silly
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