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re: What is the basis/benefit for all of these advertisers having interracial couples

Posted on 12/13/22 at 9:26 am to
Posted by AggieHank86
Texas
Member since Sep 2013
44345 posts
Posted on 12/13/22 at 9:26 am to
quote:

That luxury clothing company that featured children holding stuffed animals in bondage gear got a lot of attention.
Did their sales go up or down?
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 12/13/22 at 9:26 am to
quote:


If it's happening naturally, why the need for ESG scores?


There isn't a need for ESG scores.

Both IR couples and such representation in advertising were been trending upward in a big way prior to the advent of such. Only going to continue, ESG or not.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 12/13/22 at 9:27 am to


This made my day, thank you

Much love. Always!
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 12/13/22 at 9:30 am to
quote:

main basis for it is to cause division, to force uneasiness and discomfort among Americans


If seeing more IR couples causes such feelings within you, then you are the problem, hate to break it to you.

quote:

any time one race is accentuated over other races, it causes discomfort for the races that are intentionally downplayed.


Eh, not really. I felt no such discomfort prior to the advent of increased IR representation in advertising

quote:

You can be assured that other countries and governments as well as special interest groups are involved in conceiving and financing these manipulatory messages, from subliminal to obvious, to slowly, systematically, progressively stimulate division.


We're talking about couples whose skin tones aren't the same being portrayed harmoniously...and you're talking about stimulation of division?

You've lost the plot
Posted by EKG
Houston, TX
Member since Jun 2010
45272 posts
Posted on 12/13/22 at 9:31 am to
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 12/13/22 at 9:31 am to
quote:

These same baws probably drink Miller Lite 5 days a week too.


Meanwhile I'm tryna keep up with Aggiebelle in das gym
Posted by Azkiger
Member since Nov 2016
28170 posts
Posted on 12/13/22 at 9:32 am to
quote:

Did their sales go up or down?



No clue, but marketing must have seen it as an issue as they pulled the ads and apologized.
Posted by Robin Masters
Birmingham
Member since Jul 2010
35932 posts
Posted on 12/13/22 at 9:34 am to
quote:

If you can't parse out I was making that comparison to show that the argument attention is all that matters then you're not intelligent enough to have this discussion.


Advertising is about getting attention. The question is how you go about getting it.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
299716 posts
Posted on 12/13/22 at 9:34 am to
quote:

to elevate marginalized groups and excommunicate the conservative class from society.


I don't think interracial couples is anti conservative. I have nothing against it personally.

There's just a shite load of social pressure from activist groups forcing more than you would normally see.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 12/13/22 at 9:35 am to
quote:

burglars can only be white, for example
You see social engineering. I see effective marketing.

You need a burglar in your commercial. Very few White people will be offended if the burglar is White. A comparatively-larger number of Black people will be offended if the burglar is black.

Savvy marketing says that the burglar in the commercial is not Black.


Everything you said is correct. Which is actually hilarious considering the larger number of folks who'd be offended at the burglar being black would be the "white savior" types clutching their pearls. Most black people would be like "DUDE GOT CAUGHT IN 4K!!! "

Marketing is fascinating Hence my field of study, I guess.

quote:

I feel bad for the Asian actors. They never get to play the burglar.


Now that's funny And accurate. I'm sure some west coast homes have had the honor of an Asian burgling their baubles!

Actually Asian actors in general get the short end of the stick. Whether in advertising or in traditional Hollywood.

Korean horror/thriller on streaming is where it's at
Posted by BugAC
St. George
Member since Oct 2007
57895 posts
Posted on 12/13/22 at 9:38 am to
So media is fully controlled by the left. That isn't up for debate. These companies need ads to advertise their products. The media is the gatekeeper to ad space, and can and will block any company that is not woke enough.

Now a lot of this pandering, for most people, is stupid, annoying, and unnecessary. Most people disagree with the narrative being pushed down our throats. But, most people also dont' have the courage of their convictions. And even though an ad or company may outwardly state how much they don't want to destroy the way of life for normal people, they still, will do business with these companies because "i can't stop doing business with every company that hates me". Most women, especially, will not do what's hard, even though it is right. And women are the majority in this country.
This post was edited on 12/13/22 at 9:39 am
Posted by Timeoday
Easter Island
Member since Aug 2020
23240 posts
Posted on 12/13/22 at 9:38 am to
quote:

Look how they (the elites) have spent the past 20-30 years tearing down Europe


Those two world wars in the european theater caused tremendous damage to the superior cycle of life, don't ya think?
Posted by Bass Tiger
Member since Oct 2014
55752 posts
Posted on 12/13/22 at 9:38 am to
quote:

I'm probably just being naive, but what benefit do these businesses get from showing something that isn't the norm? When I was growing up, advertising always involved trying to appeal to the most people as possible, not catering to one specific group.


Seems a little excessive but when you consider the explosion in interracial marriage over the past 30-40 years and a growing population of mixed ethnicity children I can only assume the primary reason for advertisers featuring interracial couples is primarily for marketing purposes.
Posted by Liberator
Revelation 20:10-12
Member since Jul 2020
9071 posts
Posted on 12/13/22 at 9:39 am to
quote:

You see social engineering. I see effective marketing.


Interesting. But predictable.

These commercials are NOT "commercials" -- they are propaganda and obvious exercises in Mind Control.

In your extrapolated context, the "marketing" IS "effective" somehow -- IF it manages to gaslight, subvert, and lobotomize its subjects...er, I mean customers. (That is IF you're even aware of your own brainwashing.)

This default inverted and upside down sense of "reality" -- any recollection as to when it first become symptomatic?
Posted by Azkiger
Member since Nov 2016
28170 posts
Posted on 12/13/22 at 9:40 am to
quote:

Both IR couples and such representation in advertising were been trending upward in a big way prior to the advent of such. Only going to continue, ESG or not.


Do you have any data on this?
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 12/13/22 at 9:40 am to
quote:

There's just a shite load of social pressure from activist groups forcing more than you would normally see.


The pressure is there, granted (although not as pervasive as you'd believe. There is a staunch woke contingent that is STRIDENTLY against IR representation in advertising, too. It's fascinating how deep they get into colorism, for example But I digress).

What is the "norm?" Does there need to be governance among ad agencies limiting the percentage of such representation seen writ large? I mean, in markets such as mine, IR couples are literally everywhere you look. Half of my son's school peers are racially ambiguous (and then those that are easily black or white, I've seen with parents of differing racial backgrounds lol it's all over the place ).

So where's the line? What do you do? Why should anyone do anything? Especially if we all agree that skin color is largely inconsequential RE: relationships to begin with?
Posted by momentoftruth87
Your mom
Member since Oct 2013
86110 posts
Posted on 12/13/22 at 9:40 am to
Interracial couples are at its highest. They’re just capturing that segment and targeting them to shop at their store.
Posted by Bass Tiger
Member since Oct 2014
55752 posts
Posted on 12/13/22 at 9:41 am to
quote:

It also pisses off a lot of people. In particular, black females who get really angry when black men date white women. Also, black males tend to be pissed when black women date or marry white men. btw, my marriage is snow white me and pretty brown skin Hispanic lady. We haven't seen any issues from the Hispanic community. Only a few from white community and none, in regard to our marriage, from the black community.


There are quite a few Americans who have little issue with interracial marriage until it's between whites and blacks....kinda weird.
Posted by AggieHank86
Texas
Member since Sep 2013
44345 posts
Posted on 12/13/22 at 9:42 am to
quote:

hilarious considering the larger number of folks who'd be offended at the burglar being black would be the "white savior" types clutching their pearls.
almost certainly.

1/4 of Blacks and 95% of the suburban Karens who are buying the alarm systems.
This post was edited on 12/13/22 at 9:46 am
Posted by Azkiger
Member since Nov 2016
28170 posts
Posted on 12/13/22 at 9:43 am to
quote:

Advertising is about getting attention. The question is how you go about getting it.


That's just one element.

If it was purely about attention you'd see more outrageous commercials.

Imagine a commercial with an Obama look-a-like condemning BLM while his husband, Mike is sitting next to him in a speedo showing off a buldge.

shite like that would grab a lot of attention, but what do we see instead? VRBO commercials of families enjoying rentals.

There are limits. It's not just about attention.
This post was edited on 12/13/22 at 9:48 am
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