What is the basis/benefit for all of these advertisers having interracial couples

Raises ESG scores

Consider who / what colleges are producing for the country's work force today, as that's where all this starts, the universities today. Jordan Peterson has been lecturing on the dangers of universities today, calling them the biggest danger to society today.

Attracts more than one demographic if you buy the theory that people are more likely to buy a product from someone who "looks like me" (and research has shown it to be - to an extent - true).

Just checking a box

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Attracts more than one demographic

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It also pisses off a lot of people. In particular, black females who get really angry when black men date white women.

Also, black males tend to be pissed when black women date or marry white men.

btw, my marriage is snow white me and pretty brown skin Hispanic lady. We haven't seen any issues from the Hispanic community. Only a few from white community and none, in regard to our marriage, from the black community.

I believe that it is the advertising agencies more than the companies. A company usually wants to appeal to everyone, but that isn't really what is being sold. These agencies are saying you need to appeal to these underserved markets, look at what your competition is doing. All the while, serving an agenda. If they were really wanting to serve the Black markets, it certainly wouldn't be with what they are putting out. Watch some black centric channels or late local television and you will see that the only people noticing the different actors are White. They are ethnic enough to appeal to the Libs and whitewashed enough to not affect the White consumer who has the majority of discretionary funds. If they were really trying to appeal to ethnic audiences, the commercials would all be in Spanish. This is just a way for Woke advertisers to feel better about themselves and everyone else feels offended just enough to still spend their money.

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I am in a "mixed" marriage of 30+ years. I see nothing wrong with it, but I do see an issue when companies disproportionately force it down peoples throats.

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Also in an IR marriage (only 11 years for us so far). My issue is with the second part of your first sentence. What is the appropriate "proportion?" Are independent companies supposed to hold a summit every year to decide on the percentage of ads that should feature couples such as ours?

Also, I think there's a bit of confirmation bias (i.e., you're thinking about buying a certain car, and suddenly you notice that make/model car everywhere) that goes on in discussions such at these RE: advertising content. Of course IR couples have been featured more over the years (the past 15 years, specifically--the Cheerios ad that caused such a kerfuffle was in '07 or '08, if memory serves), but I don't really see that as a "forcing" down anyone's throats. Hell, most ads are skippable nowadays

It saves on costs (not having to cast a white couple AND a black couple, if they are wanting to make a strong appeal to both) and it makes them look appropriately "woke" to the Leftist elites who run the media (Hollywood, print, advertising, etc).

Honestly? The folks in advertising that put together these campaigns have an ideal that they would like to present, whether that ideal is overly prevalent in society or not... The companies just buy in by running the ads...

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The folks in advertising that put together these campaigns have an ideal that they would like to present, whether that ideal is overly prevalent in society or not.

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This is why I LOVE the Duluth Trading company ads.



I think they just have a few dudes sitting around, drinking beer and drawing things up on a grease board.