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Message
re: What is the basis/benefit for all of these advertisers having interracial couples
Posted on 12/13/22 at 9:43 am to Azkiger
Posted on 12/13/22 at 9:43 am to Azkiger
quote:
Do you have any data on this?
Which part?
Actually, there's not a whole lot of data out there specifically on this to begin with. Make of that what you will, but I actually touched on that in making my thread last year. Lot of people talk about/notice more IR representation, but few people actually quantify it from a raw data standpoint, so we're left with folks' narratives (right and left) talking about there being "too much" or "disproportionate," while not really defining what they mean by such.
0
Posted on 12/13/22 at 9:45 am to Bass Tiger
quote:
Seems a little excessive but when you consider the explosion in interracial marriage over the past 30-40 years and a growing population of mixed ethnicity children I can only assume the primary reason for advertisers featuring interracial couples is primarily for marketing purposes.
You say that, but the most commonly represented IR couples in advertising don't correspond to the most common IR in statistics.
Posted on 12/13/22 at 9:45 am to TbirdSpur2010
quote:
although not as pervasive as you'd believe.
I saw a report from an LGBTQ advocacy group ecstatic about how 20% of major TV series characters are LGBTQ. Their next goal was 25%
They only make up 5% of the population. I'm glad it's not as pervasive as I believe.
Posted on 12/13/22 at 9:45 am to Bass Tiger
quote:
There are quite a few Americans who have little issue with interracial marriage until it's between whites and blacks....kinda weird.
Very weird.
Posted on 12/13/22 at 9:46 am to Mo Jeaux
quote:
You say that, but the most commonly represented IR couples in advertising don't correspond to the most common IR in statistics.
Interesting angle. I'd like to see the stats of the most common interracial couples and what's being aired on commercials.
Posted on 12/13/22 at 9:46 am to Azkiger
quote:
I saw a report from an LGBTQ advocacy group ecstatic about how 20% of major TV series characters are LGBTQ. Their next goal was 25%
They only make up 5% of the population. I'm glad it's not as pervasive as I believe.
You wrote this in response to me talking about interracial couples.
Not sure if you intentionally meant to conflate the two, but that was what I was talking about. Vis a vis the thread subject and the comment to which I responded.
Posted on 12/13/22 at 9:49 am to TbirdSpur2010
quote:
You wrote this in response to me talking about interracial couples.
Yes because my stance is this is just another part of a larger social justice push.
This post was edited on 12/13/22 at 9:49 am
Posted on 12/13/22 at 9:49 am to Azkiger
quote:
I'm glad it's not as pervasive as I believe.
How "pervasive" should it be?
Posted on 12/13/22 at 9:49 am to Bass Tiger
quote:
when you consider the explosion in interracial marriage over the past 30-40 years and a growing population of mixed ethnicity children I can only assume the primary reason for advertisers featuring interracial couples is primarily for marketing purposes.
Correct. Basically my lifetime (I'm 34). Effect is compounded when you consider my demographic is aging into decision making roles more and more with advertising companies.
Posted on 12/13/22 at 9:50 am to Bass Tiger
quote:
There are quite a few Americans who have little issue with interracial marriage until it's between whites and blacks....kinda weird.
Not really, considering the history of race relations in this country.
Posted on 12/13/22 at 9:52 am to Azkiger
quote:
Yes because my stance is this is just another part of a larger social justice push.
"this" being increased portrayals of harmonious interracial couples in advertising?
Nah, can't go with ya on that. Considering (again), the political druthers of interracial couples run the gamut. Far moreso than the LGBTQ community, I'd hazard. You can note the rise in both, but conflating the two on a "social justice" level is disingenuous.
Posted on 12/13/22 at 9:52 am to TbirdSpur2010
quote:
If seeing more IR couples causes such feelings within you, then you are the problem, hate to break it to you...
We're talking about couples whose skin tones aren't the same being portrayed harmoniously...and you're talking about stimulation of division?
You've lost the plot
Your are totally and comically clueless with respect to the actual "Plot".
With respect to these commercials and what *you* believe they are about ("couples whose skin tones aren't the same being portrayed harmoniously"), do yo believe the same of Rainbow Couples?
Posted on 12/13/22 at 9:53 am to AggieHank86
quote:
1/4 of Blacks and 95% of the suburban Karens who are buying the alarm systems.
Sounds about right, tbh
Posted on 12/13/22 at 9:54 am to RogerTheShrubber
quote:
I don't think interracial couples is anti conservative. I have nothing against it personally.
Of course there are conservative inter racial couples. But is that a norm or an outlier? I'm saying that this and the many other strange variations of commercials being shoved in our faces is part of a larger plan to disenfranchise a certain faction of America. Or it's possible that some product makers look at it as an easy way to escape race baiting liberals that might seek to cancel their product.
Posted on 12/13/22 at 9:55 am to RoosterCogburn585
Dayum. All of you are just, what's the word. Oh yea, triggered.
Posted on 12/13/22 at 9:58 am to RoosterCogburn585
It's all part of the self esteem movement that started decades ago and has just recently been picked up by TV ads. It's not so much to encourage whites to love blacks. It's to make blacks feel better about themselves in relation to whites.
Edit: The perceived benefit to advertisers is that if black viewers get a good feeling watching the ad they are more likely to buy the product.
Edit: The perceived benefit to advertisers is that if black viewers get a good feeling watching the ad they are more likely to buy the product.
This post was edited on 12/13/22 at 10:36 am
Posted on 12/13/22 at 9:59 am to WhiskeyThrottle
quote:
I don't really understand any of it, but it would be great if they didn't air two dudes kissing every other commercial. I'd be fine foregoing all the kissing on TV if it meant no gays kissing. That dovato commercial comes on like every 5 minutes locally.
I watch mostly streaming on-demand stuff so not sure how prevalent it is on network TV other than local morning news for a couple of hours, but the HIV medication commercials are freaking out of control. At least 2-3 different products it seems and just gay all over the screen.
Posted on 12/13/22 at 10:02 am to Liberator
quote:
Your [sic] are totally and comically clueless with respect to the actual "Plot".
Considering marketing is kind of my bag, and I'm literally in the type of couple being discussed in advertising, I'd say I'm well in tune with the "Plot."
quote:
With respect to these commercials and what *you* believe they are about ("couples whose skin tones aren't the same being portrayed harmoniously")
Oh now it's what I *believe* they're about
quote:
do you believe the same of Rainbow Couples?
Doesn't matter. Y'all are trying to conflate two types of representation simply because both have increased in advertising. Problem is, that's only one metric.
IR couples: variegated political druthers, marked rise going on half a century, consequences of which produces increased mixed population (and, thus, increased incidences of IR couples. rinse and repeat)
LBGTQ couples: predominantly monolithic political druthers. Due to simple biology, a cap on their total population (and, thus, influence, once their relatively nascent public niche in society is well and truly normalized).
Hence why I speak on such couples in advertising in separate contexts. Mashing them together under one "social justice" umbrella doesn't work.
Posted on 12/13/22 at 10:03 am to RoosterCogburn585
I googled "interracial couples in commercials" and these were the first two results. Both suggest contrary ideas to what's been presented here. There are studies that show people aren't as receptive to interracial couples as same-race couples. There are also studies that show interracial couples in commercials are over-represented.
- LINK
(The bolded part contains a link to the study it's referencing)
- LINK
I haven't heard of either of these websites, but Google had them as #1 and #2 so...
EDIT: With that, I'm off to cut some grass.
quote:
"Positive or negative, companies know they are going to get a reaction to their interracial advertising, explained Subodh Bhat, a marketing professor at San Francisco State University in California. He said that while the ads may attract consumers from biracial families or relationships, they also pull in customers whose values align with the diversity in TV commercials and other advertising.
“The public is no longer simply interested in which product might be slightly better,” Bhat said. “They also want to feel good about the company’s values.”
Even so, while researching advertising with mixed-race couples as recently as 2018, Bhat discovered that “ads depicting Black and white couples elicited more negative emotions and attitudes toward a brand than comparable ads showing same-race couples."
- LINK
quote:
"Biden hit on something true in his commentary. We do see many interracial couples on TV. And you know what, research shows mixed racial couples are overrepresented on television advertisements. According to Erin Hackenmmueller’s study, advertisements are designed to influence ideas and relationships with others. So, it matters that interracial couples are overrepresented. It sends a clear message —mixed couples are preferred."
(The bolded part contains a link to the study it's referencing)
- LINK
I haven't heard of either of these websites, but Google had them as #1 and #2 so...
EDIT: With that, I'm off to cut some grass.
This post was edited on 12/13/22 at 10:06 am
Posted on 12/13/22 at 10:05 am to TigerB8
quote:
Of course there are conservative inter racial couples. But is that a norm or an outlier?
Does it matter?
Race shouldnt even be a conservative ideal. The other guys have a monopoly on it.
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