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Wendy’s To Begin Surge Dynamic Pricing
Posted on 2/28/24 at 10:44 am
Posted on 2/28/24 at 10:44 am
Not that I eat much at Wendy’s but whatever.
What’s behind this attempt to capture increased revenue, do you think?
What’s behind this attempt to capture increased revenue, do you think?
13
Posted on 2/28/24 at 10:45 am to LuckyTiger
Probably to incentivize more business during non peak hours
Posted on 2/28/24 at 10:45 am to LuckyTiger
Question:
Answer:
Think it's that simple
quote:
What’s behind this attempt to capture increased revenue, do you think?
Answer:
quote:
to capture increased revenue
Think it's that simple
Posted on 2/28/24 at 10:46 am to Powerman
Yeah, it's basically "happy hour."
Posted on 2/28/24 at 10:46 am to LuckyTiger
quote:
What’s behind this attempt to capture increased revenue, do you think?
Inflation, full stop.
Problem for Wendy’s is that fast food is a very elastic demand and they are already on the high end of the cost chart for fast food burgers.
May not hurt them on their slack times but people will go “frick that” once they realize how much a Baconator costs at lunchtime or dinner time.
Posted on 2/28/24 at 10:50 am to LuckyTiger
If a sufficient number of people don't tell Wendy's to frick all the way off on this, others will follow.
Posted on 2/28/24 at 10:51 am to Y.A. Tittle
I’m assuming surges will occur at breakfast, lunch, and dinner.
Isn’t happy hour essentially the opposite in that it lowers prices, though, and at what can be considered a peak time (quitting time)?
Isn’t happy hour essentially the opposite in that it lowers prices, though, and at what can be considered a peak time (quitting time)?
Posted on 2/28/24 at 10:52 am to VoxDawg
quote:
If a sufficient number of people don't tell Wendy's to frick all the way off on this, others will follow.
They are already getting dunked on in social media, which is a PR loss for them.
Implementing it and having people get sticker shock for one meal, let alone feeding a family, will kill business dead.
Posted on 2/28/24 at 10:53 am to LuckyTiger
What the frick does this have to do with politics?
Posted on 2/28/24 at 10:53 am to SixthAndBarone
quote:
What the frick does this have to do with politics?
Inflation, which always goes back to politics one way or another.
Posted on 2/28/24 at 10:53 am to SixthAndBarone
Posted on 2/28/24 at 10:54 am to LuckyTiger
quote:”
“We said these [digital] menu boards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants,” the Wendy’s spokesperson said. “We have no plans to do that and would not raise prices when our customers are visiting us most.”
“Any features we may test in the future would be designed to benefit our customers and restaurant crew members,” the spokesperson sadded. “Digital menu boards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.
As usual, no one ever used the term "surge pricing", but media outlets framed the discussion how they wanted people to hear it in order to create anger to generate clicks. From the looks of this thread, it worked.
This post was edited on 2/28/24 at 10:57 am
Posted on 2/28/24 at 10:54 am to teke184
They already raised the price of the biggie bag from $5 to $6 ... frickem
Posted on 2/28/24 at 10:56 am to SixthAndBarone
quote:
What the frick does this have to do with politics?
Nothing, apparently, in your view.
Maybe that’s the case.
Maybe it’s not.
Maybe frick yourself.
Posted on 2/28/24 at 10:56 am to LuckyTiger
quote:Wendy's clarified their new proposed pricing strategy in a news release this morning.
Wendy’s To Begin Surge Dynamic Pricing
No prices will be increased.
They will retain their "normal" prices but during slow traffic periods they will offer "discounts" in order to increase customer traffic.
Posted on 2/28/24 at 10:57 am to LuckyTiger
If they brought back the Super Bar maybe it wouldn't be so bad.
Posted on 2/28/24 at 10:57 am to LSURussian
quote:
They will retain their "normal" prices but during slow traffic periods they will offer "discounts" in order to increase customer traffic.
That’s a much better scheme.
Posted on 2/28/24 at 10:58 am to LuckyTiger
quote:
Maybe frick yourself.
Wait, YOU post something on the wrong board then tell him to frick off?
Posted on 2/28/24 at 10:58 am to Leto II
quote:
If they brought back the Super Bar maybe it wouldn't be so bad.
Dude I remember the Superbar.
People loved the Superbar back in the day.
Posted on 2/28/24 at 11:00 am to LuckyTiger
quote:
People loved the Superbar back in the day.
That was peak Wendy's. Yellow branding and Dave Thomas.
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