re: Victoria’s Secret Is Rebranding, Ditching Angels For Female Power Icons Like Megan Rapinoe

I genuinely don't understand these companies and their completely illogical virtue signaling marketing campaigns. In large part advertising is selling a fantasy. Very, VERY, few women are going to look like the "Angels" in lingerie. But that sells the product because regular women see the gorgeous women in lingerie and they subconsciously think "I could look that hot in this" (even though they never will).

We are biologically hardwired to be more attracted to attractive people. Seeing some morbidly obese woman in a bra and panties or some woman that is built like a 12 year old boy isn't going to make people more likely to buy the product. It's going to make them LESS likely to do so because they are going to say "Oh God! That's NOT what I want to look like in lingerie."

And it is no different for men. We are more apt to buy an article of clothing if the model in the ad campaign in a guy in great physical condition. The clothes look good on him and we imagine they will look that good on us (even though they won't). No one, even fat guys, sees an ad with some grotesquely fat guy wearing a shirt and thinks "that shirt looks great! I have to have it!" No, we think the shirt looks terrible

Victoria's Secret will no longer be my favorite junk mail.

Woke idiots.

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Women aren't putting up with the insecurity model of advertising

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Not shocking, VS founder& billionaire Les Wexner is a freak job who put Jeffrey Epstein on the map and continued a decades long friendship.

Here's a sample of good ol' Les:



LINK

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Women aren't putting up with the insecurity model of advertising any longer and companies are adjusting.

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Tell that to Chipotle. They are making a killing because fat bitches think it's OK to be seen eating there because it is "healthy". They do their shame-eating alone, hence why they stay so fricking fat all the time.

Maybe it's compensation for this.

How Jeffrey Epstein Used the Billionaire Behind Victoria’s Secret for Wealth and Women

All this outrage from straight white men who screech about the free market over Victoria Secret's business decisions is hilarious.

Women don’t need help feeling insecure.

All they need to do is be in the same room with another woman. Self comparison kicks in.

It goes back to how visual men are, and how women compete amongst each other, for the best mates.

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These ad campaigns featuring ugly fat people will be a disaster.

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The market wants the complete opposite of this decision. They're making this choice in spite of their business.

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You're lying to yourself. VS is a corporation whose only purpose is to make money. They are legally bound to that by their shareholders. This is quite literally the free market. The government isn't forcing them to do this.