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re: Kroger partnered with Microsoft to introduce AI-powered tech for personalized pricing

Posted on 12/31/24 at 9:37 am to
Posted by Marquesa
Atlanta
Member since Nov 2020
1772 posts
Posted on 12/31/24 at 9:37 am to
We're moving into technology that sounds like the book of Revelatons.
Posted by Decatur
Member since Mar 2007
30287 posts
Posted on 12/31/24 at 9:38 am to
quote:

Surely Kroger isn’t this dumb… something tells me this is just Gates looking for an “in” with his software and he’s paying Kroger to Beta Test it…


This is just Rashida Tlaib freaking out over nothing. Everyone can carry on with their lives.
Posted by TrueTiger
Chicken's most valuable
Member since Sep 2004
76640 posts
Posted on 12/31/24 at 9:45 am to

Well then, they are misusing words.
Posted by TrueTiger
Chicken's most valuable
Member since Sep 2004
76640 posts
Posted on 12/31/24 at 9:46 am to

They don't need to know who you are in order to measure demand.
Posted by Wolfwireless
Member since Aug 2024
4783 posts
Posted on 12/31/24 at 9:48 am to
quote:

This is how a lot of toll roads work.

The price increases with the demand.


There are fast food chains that have talked about implementing this exact same thing. Increased prices during peak hours.

Surge pricing is absolute bullshite. And yeah... They will hopefully learn when they lose customers.
Posted by Swamp Angel
Somewhere on a river
Member since Jul 2004
8850 posts
Posted on 12/31/24 at 9:50 am to
That's a sho 'nuff way to guarantee that the only customers you get are the ones who are gonna shoplift the ribs and lobster.
Posted by Wolfwireless
Member since Aug 2024
4783 posts
Posted on 12/31/24 at 9:54 am to
quote:

According to the tweet, Walmart also has digital price tags already.

Digital price tags I have no problem with. It's actually a better system imo. A database setting the tags and labels so that employees don't screw it up.
Saves on paper and waste as well.

But a pricetag that can change itself? Nope. They can frick themselves with that bullshite.
This post was edited on 12/31/24 at 9:55 am
Posted by Wolfwireless
Member since Aug 2024
4783 posts
Posted on 12/31/24 at 10:05 am to
quote:

This is just Rashida Tlaib freaking out over nothing. Everyone can carry on with their lives.

Tliab is a dumbass count. No argument about that.
The issue however has merit.
Have you ever taken an Uber/Lyft, or other ride share during peak times, or bad weather? You will pay double, triple, sometime more than triple to do so.
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
35809 posts
Posted on 12/31/24 at 10:07 am to

Kroger has always been a proggy Leftists owned and operated company.

Publix is superior.
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
55490 posts
Posted on 12/31/24 at 10:07 am to
quote:

So he's saying when someone that looks poor steps up to the checkout they are charged a higher price?


No.

quote:

- Determine the maximum price of goods customers are willing to pay
- Kroger has the ability to change the prices of their products depending on the facial image of the person buying them
- Depending on the image of the person buying the product, they can access our information and dictate that price
- Can also use our image to determine how often we buy certain products and increase the price of that product
- Dynamic pricing in grocery stores could resemble the airline industry's ticket pricing strategies


What they are saying is that someone who looks poor (likely meaning "black"), they would pay less. There would also be demand-level pricing (things selling quickly would increase in price).

People being people, what will be most likely to happen is that everyone comes in dressed in rags, pj's, maybe even a little dirty to buy their groceries at Kroger. When you position your business to attract the lowest common denominator, expect it to come in. This would be little different from the surge in shoplifting in California when the value floor for felony theft was raised.

If businesses are hellbent on re-learning the hard, failing lessons of Marxism, let them. It seems our business community is in need of a few bad examples to remind them of why things like this are bad ideas.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
281886 posts
Posted on 12/31/24 at 10:08 am to
Probably replacing loyalty cards, and using facial recognition.

Posted by Wolfwireless
Member since Aug 2024
4783 posts
Posted on 12/31/24 at 10:09 am to
This is literally going to push more people to steal product.
Their shrink isn't gonna go down, it's gonna grow exponentially. They gotta know that.
Posted by Wolfwireless
Member since Aug 2024
4783 posts
Posted on 12/31/24 at 10:15 am to
quote:

If businesses are hellbent on re-learning the hard, failing lessons of Marxism, let them. It seems our business community is in need of a few bad examples to remind them of why things like this are bad ideas.

Quoted for truth.

This is what these businesses get for hiring no experience execs who are hired off their Twitter and TikTok posts, rather than merit.
Bud Liiiiight
Posted by CuyahogaTigerJr
Northeast ohio
Member since Aug 2018
2322 posts
Posted on 12/31/24 at 10:16 am to
What does weights & measures say about this?
Posted by TenWheelsForJesus
Member since Jan 2018
9163 posts
Posted on 12/31/24 at 10:37 am to
quote:

If businesses are hellbent on re-learning the hard, failing lessons of Marxism, let them. It seems our business community is in need of a few bad examples to remind them of why things like this are bad ideas.


Once companies reach the size of Kroger, it becomes less about profit and more about globalism. Companies like Kroger, Monsanto, and Unilever are part of the same group as the MSM, Disney, and Netflix. Their ultimate goal is control, not profit. They already have all the money they need, and they can always manipulate the system to steal money from the middle class like they did with the bank bailouts and covid.
Posted by saintsfan1977
Arkansas, from Cajun country
Member since Jun 2010
8889 posts
Posted on 12/31/24 at 10:42 am to
Walmart probably already does it. Put the max amount on the shelf and charge less to people with food stamps.
Posted by Narax
Member since Jan 2023
2873 posts
Posted on 12/31/24 at 10:45 am to
Soo I need to look like a methhead evey time I go shopping...

Challenge Accepted.
Posted by PeleofAnalytics
Member since Jun 2021
4027 posts
Posted on 12/31/24 at 10:48 am to
Buying patterns and levels of wealth correlate way too much with demographic groups for it not to create a civil rights issue. When they start getting stats back showing certain ethnic groups get charged more than others (that will be inevitable), you will see the lawsuits come out the woodwork. Product specific surge pricing to manage inventory will fly but not customer specific.
Posted by CR4090
Member since Apr 2023
6621 posts
Posted on 12/31/24 at 11:04 am to
Wendy's.

Caught so much flak, they dropped it.
Posted by Tantal
Member since Sep 2012
17664 posts
Posted on 12/31/24 at 1:30 pm to
Time to go back to the COVID mask and sunglasses......at least at the checkout stand. Or we could all organize a protest to go shopping, fill our carts, then just leave them at the front until they quit that shite after having to pay employees to put all the merchandise back.
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