- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Coaching Changes
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
re: CEO Plotted Woke Annihilation of Cracker Barrel for Over a Year
Posted on 8/26/25 at 9:20 am to oklahogjr
Posted on 8/26/25 at 9:20 am to oklahogjr
quote:
So cracker barrel was failing before the completely imaginary wokeness and this is a ceos attempt to change things up and save the business?
FIFY and yes.
This post was edited on 8/26/25 at 9:30 am
0
Posted on 8/26/25 at 9:20 am to BeeFense5
quote:
It’s odd that people are freaking out because they are mad Cracker Barrel isn’t banning people they don’t like.
You think people are annoyed that Cracker Barrel isn't banning gay people?
Go back to watching MSNBC, nerd. 
Posted on 8/26/25 at 9:22 am to LSUFanHouston
quote:
Running Taco Bell and running CB are two completely different things.
You just proved my point.
They're both chain restaurants. You said that she, among others, "lacked real world experience". You were wrong.
Posted on 8/26/25 at 9:23 am to Major Dutch Schaefer
quote:
Cracker Barrel CEO Julie Felss Masino made clear all the way back in last May that she planned a woke coup to kill the culture of the beloved restaurant chain.
“We’re just not as relevant as we once were,” Masino told far-left CBS News last May. “[W]e are not leading in any area,” she added. “[T]he reality is we’ve lost some market share, especially at dinner.”
At the time, per CBS, “Cracker Barrel’s sales ha[d] flatlined, with revenue for its most recent quarter unchanged at $935.4 compared with a year earlier, while its stock has tumbled 40% so far in 2024.”
Masino told CBS that she was testing different food items and more dynamic pricing based on the average income in each store area.
I can't disagree with her here. Cracker Barrel has been going backwards for some time. However, it is much harder to improve food and service than blowing money on remodeling.
Chilis did a great job of fixing itself as have others. This is not how they did it. Hell, the price of a real meal at CB is not more than a full McDonald's meal but CB doesn't push that as Chilii's does.
Posted on 8/26/25 at 9:23 am to BTROleMisser
When I retired from Schneider electric, a big part of selling all my wesop shares was the worry that they would commit a similar blunder.
Posted on 8/26/25 at 9:24 am to LanierSpots
quote:
Said it before. I don't blame her. She is a robot and was sent to do a job. I blame the board at Cracker Barrel for letting her do it
This. But these companies' boards have been infiltrated with leftist DEI virtue signal appointments. These companies let them in to be "inclusive"... now they're reaping what they sow.
Posted on 8/26/25 at 9:24 am to Major Dutch Schaefer
They'd have had infinitely more success by seeking to recapture their eroding base and lean INTO their historical branding, not trying to get edgy liberals to give them a shot. Isn't the business maxim that it costs 10X more to gain a new customer than it does to work to keep existing ones?
I guarantee you that clueless CEO would've measured success in her efforts if they'd been able to get a bunch of miserable, purple-haired bitches with metal shite in their faces eating at CB, even if it was ironically.
Like others said, they were never going to be eating there in the first place. Didn't matter if they put George Floyd on the sign.
I guarantee you that clueless CEO would've measured success in her efforts if they'd been able to get a bunch of miserable, purple-haired bitches with metal shite in their faces eating at CB, even if it was ironically.
Like others said, they were never going to be eating there in the first place. Didn't matter if they put George Floyd on the sign.
Posted on 8/26/25 at 9:27 am to Major Dutch Schaefer
I can't imagine what went wrong:
Intersectionality Bingo is always a losing proposition.
Intersectionality Bingo is always a losing proposition.
Posted on 8/26/25 at 9:29 am to oklahogjr
quote:Read it again. Revenues are unchanged from a year ago, not down. This is a stock market problem not a business problem. Without impossible infinite growth the stock won't go up so there's no reason to hold it anymore hence the 40% decline in stock price.
So cracker barrel was failing before the wokeness and this is a ceos attempt to change things up and save the business? That sounds right actually
Your publicly-traded company could make the same billion a year and be doing great but without non-stop growth every quarter the stock price will fall. Wall Street is broken.
Posted on 8/26/25 at 9:29 am to VoxDawg
quote:branding doesn't fix poor quality and revenue issues. It increases them because they think that throwing more money at marketing will just magically make them more money without making any other changes.
They'd have had infinitely more success by seeking to recapture their eroding base and lean INTO their historical branding, not trying to get edgy liberals to give them a shot.
They have poor business practices that are leading to them increasing costs for a product that isn't worth the cost. That's what they need to fix. No amount of marketing in the world is gonna cause customers to return if they feel they are being overcharged for poor quality and service.
Posted on 8/26/25 at 9:30 am to oklahogjr
quote:
change things up and save the business?
The CEO wasn't wrong for looking to make changes. She was wrong with the changes she made.
Posted on 8/26/25 at 9:31 am to VoxDawg
quote:
I can't imagine what went wrong:
Dude the average customer doesn't even know about shite like this. The only people that know about these initiatives are fricking freaks like you
Posted on 8/26/25 at 9:33 am to Mo Jeaux
quote:
By changing their logo and remodeling interiors?
Hmmmm, for a place built on nostalgia, WHAT COULD GO WRONG?
I know what they need. They need more gay shite. That’s what the average person that buy’s a meal there wants. Woke gay shite thrown at them!
Posted on 8/26/25 at 9:33 am to Mandtgr47
quote:
I've said it before, these people are extremely intelligent,
Just curious, what exactly leads you to believe they’re “extremely intelligent”?
Because they attended an Ivy League school?
I see it opposite from you. Many of these people have grown up totally insulated from reality, with very narrow world views. Their life experience is limited to being around others who largely grew up in similar, insulated environments.
They’re the ones loudly screaming “TRUST THE EXPERTS”, even when the “experts” are obviously wrong.
Posted on 8/26/25 at 9:33 am to deathvalleytiger10
quote:
The CEO wasn't wrong for looking to make changes. She was wrong with the changes she made.
I agree with this. I don't think her changes are effective and they don't make me want their shitty food anymore than previously when I avoided it.
Posted on 8/26/25 at 9:33 am to Major Dutch Schaefer
Leftist motto: It ain't broke so let's break it
Posted on 8/26/25 at 9:33 am to Mandtgr47
quote:
But, they are so invested in inclusion and woke policy, they throw out all common sense.
So open minded, their brains fell out.
Posted on 8/26/25 at 9:37 am to oklahogjr
quote:
So cracker barrel was failing before the wokeness and this is a ceos attempt to change things up and save the business? That sounds right actually
Taking the Bud Light approach of alienating your core customers isn't the way to save a business.
Posted on 8/26/25 at 9:40 am to oklahogjr
quote:
So cracker barrel was failing before the wokeness and this is a ceos attempt to change things up and save the business? T
No, they started all this inclusion and diversity bs back in 2020 when they brought in that DEI expert to the Board of Directors, and I believe added this nut job CEO. It started then....and yes, they were bigly out promoting rainbow coalition and BLM during Covid, etc. The cooled their heals a little and people started to think they had come to their senses.....but they were just in the planning stage to completely destroy the company.
If you want to grow your business, you focus on the current base first, to improve things to make them like it better....but, the damage was done when they started all this LBGQT bs....they just don't learn.
Posted on 8/26/25 at 9:41 am to Mo Jeaux
quote:
Mo Jeaux
you are bleeding all over this board...wow
Page 3 of 8
Back to top
Follow TigerDroppings for LSU Football News