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Posted on 5/2/23 at 9:39 am to GumboPot
quote:
BL will never recover. The cultural stigma associated with BL makes it too toxic to choose as a beer when there are too many easy alternatives.
If you buy a Bud Light, this is what everyone sees now.
Posted on 5/2/23 at 9:39 am to Northshoretiger87
Pride was never the issue for most who support this boycott.
Dylan Mulvaney and his sideshow is.
Dylan Mulvaney and his sideshow is.
Posted on 5/2/23 at 9:42 am to EKG
quote:
Pride was never the issue for most who support this boycott.
Dylan Mulvaney and his sideshow is.
And the VP calling the longtime Bud Light drinkers "Fratty and out of touch"
Posted on 5/2/23 at 9:43 am to Mid Iowa Tiger
quote:
Only surprising part of the article is how hard it’s been hit in NYC.
There's still as big a portion of the sort of "fratty" type contingent they were mocking located in and around NYC as there is pretty much anywhere else.
Not everyone there is a South Slope hipster.
Posted on 5/2/23 at 9:43 am to Mid Iowa Tiger
NYC probably has the biggest availability of various craft beers and so forth of any major market.
If someone is drinking Bud Light in NYC, it is probably blue collar guys, be it white, black, Latino, or Asian, and none of them are into the whole trans thing. That’s the “machismo” people.
If someone is drinking Bud Light in NYC, it is probably blue collar guys, be it white, black, Latino, or Asian, and none of them are into the whole trans thing. That’s the “machismo” people.
Posted on 5/2/23 at 9:43 am to EKG
FWIW I was at the Nuggets/Suns game last night in Denver. Granted Coors town or whatever, but that doesn't usually matter. The BL bottles were plentiful and others were gone.
Posted on 5/2/23 at 9:44 am to Statestreet
Absolutely.
That tone deaf hubris was the definite nail in BL’s coffin.
That tone deaf hubris was the definite nail in BL’s coffin.
Posted on 5/2/23 at 9:44 am to EKG
This was such a dumb move by AB/BL.
But I’m going to throw cold water on the “she didn’t know the BL customer” narrative.
Yes she did. She identified the customer base very clearly and articulately, albeit in her own dismissive terms and attitude, in a virtual meeting she gave just days before the TranCan was unveiled.
She said they need to essentially move away from the customer base and transition to being a more inclusive brand. She knew exactly what she was doing, and AB/BL, obsessed with their ESG score, went along with it.
DO NOT give her or AB the courtesy of chalking this up to ignorance when it was deliberately calculated.
But I’m going to throw cold water on the “she didn’t know the BL customer” narrative.
Yes she did. She identified the customer base very clearly and articulately, albeit in her own dismissive terms and attitude, in a virtual meeting she gave just days before the TranCan was unveiled.
She said they need to essentially move away from the customer base and transition to being a more inclusive brand. She knew exactly what she was doing, and AB/BL, obsessed with their ESG score, went along with it.
DO NOT give her or AB the courtesy of chalking this up to ignorance when it was deliberately calculated.
Posted on 5/2/23 at 9:44 am to EKG
The PR nightmare for AB is made worse due to all the number of times that that creep's face shows up in media.
Posted on 5/2/23 at 9:44 am to GeauxTigerTM
quote:
Just imagine this took place in 1992.
Miller Lite would have come out with an ad with a bunch of dudes dressed in dresses drinking Bud Light at a bar, and then a bunch of actual men come in, see them, grimace, and buy Miller Lite's.
And it would have been fricking glorious...
Bud Light had that campaign in 1992. The comically obvious dudes trying to get free beer on Ladies Night.
Posted on 5/2/23 at 9:45 am to Statestreet
Yep.
Customers made their views known. The marketing genius behind this one decided to take a piss on them instead of offer a new culpa.
Being told “frick off, we don’t want your business” makes something like this gain legs.
Customers made their views known. The marketing genius behind this one decided to take a piss on them instead of offer a new culpa.
Being told “frick off, we don’t want your business” makes something like this gain legs.
Posted on 5/2/23 at 9:45 am to Statestreet
quote:
And the VP calling the longtime Bud Light drinkers "Fratty and out of touch
That's a bigger one for me. Combined...bye bye
Posted on 5/2/23 at 9:47 am to ob1pimpbobi
quote:
The fact that this idiot VP chick has not been fired yet is telling.
If the AB executive leadership isn't brain washed, they'll fire her and everyone who is like her in any way.
Posted on 5/2/23 at 9:47 am to Tic44
quote:
I'm glad people are standing up for this.
Hopefully it extends to ALL Anheiser-Busch products!
Lets see IF the community they were trying to appease, and cater to, can keep the company afloat!
Posted on 5/2/23 at 9:48 am to ob1pimpbobi
quote:
The fact that this idiot VP chick has not been fired yet is telling
They can't fire her. The President/CEO approved of this ad campaign.
Posted on 5/2/23 at 9:48 am to Y.A. Tittle
quote:
There's a decently sized market for beer that tastes basically like nothing.
This is a good reason why they have to try harder to keep their current customer base. There is a lot of competition in the market for swill.
We're basically talking brand loyalty, not quality of product. Once someone decides they prefer a different brand of a very similar product, it's difficult to win them back. I think they almost have to start over from scratch and attract new customers - the 21 year olds just now starting to drink beer. This could take years.
Posted on 5/2/23 at 9:49 am to GumboPot
Oh, they can recover. The question is will they swallow their pride, and be smart enough, to apologize to the larger audience.
The audience they are pandering too is so small, and sadisitic, that it should be a no brainer to stop the bleeding.
The audience they are pandering too is so small, and sadisitic, that it should be a no brainer to stop the bleeding.
Posted on 5/2/23 at 9:49 am to EKG
Bud Light getting hurt is good.
Miller and Coors benefitting is basically a wash. All these big international companies are just as woke as the next.
Miller and Coors benefitting is basically a wash. All these big international companies are just as woke as the next.
Posted on 5/2/23 at 9:50 am to Jax-Tiger
quote:
We're basically talking brand loyalty, not quality of product.
Correct. The "product" is nothing but the BRAND. You would think it would be completely intuitive to the people running the operation.
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