re: Bud Light Executive Says Misinformation Drove Controversy:

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online misinformation

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So he's an election denier now?

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Mulvaney Campaign Was "Not An Advertisement"

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Then whats the purpose of buying social influencers????

Any chance they had to fix this is over now.

Mulvaney and the big-tittied Canadian teacher may not be the heroes we want, but they’re the heroes we need.

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misinformation

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That is what Doukeris is spreading.

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Molson Coors is as woke as Anheuser-Busch, but Yuengling is not.

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It's not trying to court the gay audience that was the problem. Bud Light went in and took a side on a hot button issue. That could have been overcome with some work and contrition. Then one of their execs decided to call their core audience, I'm paraphrasing here "fratty, out of touch and problematic" on a widely distributed interview. That's something that is difficult to come back from.

It's one thing to try and sway an audience your way, especially if that group has no formed and identifiable brand affinity. It's another thing altogether to shite all over your core audience in the process of doing that. You want to gain a business advantage by trying to serve an untapped audience, that's good business. Derisively mocking 85% of your core audience while showing preference to the furthest fringes of your consumers, you deserve what you get.

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Molson Coors is as woke as Anheuser-Busch, but Yuengling is not.

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Exactly

They shite in their messkit and refuse to admit it.

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Welcome to the realities of the marketplace. Those who boycotted the NFL soon realized there is no other "pro football" alternative in the marketplace. If you want to "consume" pro football the only viable option is the NFL. People return. Then you have a product like Nike, which is as much a status symbol as maker of quality athletic apparel/shoes. K-Swiss makes tennis shoes also. But do you really want to be seen wearing K-Swiss? Bud light is not a status symbol. And it sure as hell isn't a unique product relative to the hundreds of light beer options in the marketplace. Thus, people have found it very easy to "boycott". Does that make it a boycott out of "convenience". Probably. But that means as a manufacture you have to honestly know your product. So when sales of your product are largely the result of widespread available, brand recognition, and built in brand loyalty rather than a unique product in and of itself, you don't go out of your way to give customers a reason to NOT purchase your product.

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It’s like the world is upside down and we are starting over. They used to teach brand loyalty in ECON. Hell…it used to be more common sense than anything. There’s history shows about Mars and Coca-Cola.

Misinformation is a marxist word.