re: Anecdotal story about how Bud Light might have some reputation issues for a little while

BL has never been my beer of choice (I prefer Coors if I’m drinking one of the “big 3”), but I went to a neighborhood picnic today with a crowd of about 300-400 people. There were multiple ice chest with different brands of beer. Out of curiosity, I opened the BL chest…completely full. The caterers were constantly refilling the others…except for BL.

This is different from the NFL customer “protest” because there is no alternative brand of pro football. There are dozens of alternatives to BL. Now, the reality is many are owned by the same company that owns/produces BL, but I think this boycott could have some legs for a while. It’s too easy to not drink BL

AB stigmatized their own product in a hyper competitive market with countless viable alternatives

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momentoftruth87

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You wouldn’t be there.

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You can feel it already starting to blow over

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Summer drinking time is just arriving. It's going to get worse for AB.

People I never even thought would care are talking about it.

Places like the Memphis Redbirds stadium, who are a Cardinal's affiliated team and sponsored by AB, are not even selling BL.

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Worked till midnight drank beer , ate supper and had no tranny desires

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This is just retail. And covers 8-15 Apr when it was still being learned by buyers. Would love to see Yuengling numbers too. Article is behind paywall.

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Adam Stern
@A_S12
"In the week ended April 15, Bud Light’s U.S. retail-store sales fell 17% compared with the year-earlier period, according to an analysis of Nielsen data by Bump Williams. ... Meanwhile, sales of rival brands Coors Light and Miller Lite each grew 17.6%."

Adam Tweet with WSJ LINK

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You can feel it already starting to blow over

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Anyone still drinking Bud Light is a full on tranny POS.

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You can feel it already starting to blow over

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It has just completely blown over. Everything is back to normal.

Actually; sales numbers keep getting worse every reporting period. Their stock has been downgraded. They have parted ways with the employees AND the marketing firm responsible. It has totally blown over. I didn’t even take pictures of the beer aisle, and the Anheuser-Busch towers, at my local Walmart today. But I couldn’t buy a case of Coors Light or a half case of Yeungling Flights. Because they were sold out. But literally pallets of AB products were there in exchange for customers’ money. And they were discounted. And still there they were; no one was buying them. I can count on one finger how many people I have seen buy AB since your “it is blowing over comment”. And that was a 30 pack of Natty. It seems people don’t want to buy Bud Light anymore.

I bought two 12 packs of Coors Light. There was one left after me. That was it for Coors Light. There were no 24 pack cases, no 18 packs, no 6 packs. It has blown over alright. Because Coors Light was sold out AGAIN, and Flights were sold out, and the same AB brands were still stacked on pallets going bad after three weeks… checks notes. No, can’t be true. NawlinsTiger said it has blown over.

I am a transphobe I realize. I recognize I am just looking at the sales numbers. And I am not considering what they identify as. Maybe they identify as 25 % up? Who am I to judge?

I do feel bad for the baws and gals that will get fired because of shite completely out of their control. The ones that merchandise; the ones that drive the beer trucks; the ones that work at the distributors. When they lose their jobs I am sure they are going to flock to the transgender cause. How could they not? Their former employer was so brave, they will be too.

But you nailed it. It has completely blown over.