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What is with the recent emergence of Stanley cups? Brand has been around a very long time

Posted on 1/22/24 at 3:23 pm
Posted by Powerman
Member since Jan 2004
164963 posts
Posted on 1/22/24 at 3:23 pm
Posted by jdd48
Baton Rouge
Member since Jan 2012
22831 posts
Posted on 1/22/24 at 3:24 pm to
Latest fad.

Probably something that got popular because of social media. The sheep will flock to just about anything that gets popular there. Social media convinced people to eat godamned clothes detergent for a while.
This post was edited on 1/22/24 at 3:30 pm
Posted by Deep Purple Haze
LA
Member since Jun 2007
62119 posts
Posted on 1/22/24 at 3:25 pm to
sorority whores
Posted by geauxtigers87
Louisiana
Member since Mar 2011
26052 posts
Posted on 1/22/24 at 3:25 pm to
dipshit moms going through midlife crisis needing to virtue signal on social media about the latest fad to cling to their youth
Posted by SUB
Silver Tier TD Premium
Member since Jan 2009
23072 posts
Posted on 1/22/24 at 3:25 pm to
quote:

sorority whores


It's not just them. Kids are into them too...I don't get it.
Posted by Shexter
Prairieville
Member since Feb 2014
16749 posts
Posted on 1/22/24 at 3:25 pm to
It's the pink ones that started it. Some woman thing called "Galentine's Day" instead of Valentines.

This post was edited on 1/23/24 at 8:12 am
Posted by Clyde Tipton
Planet Earth
Member since Dec 2007
39733 posts
Posted on 1/22/24 at 3:25 pm to
quote:

Brand has been around a very long time


They were known for their thermos.

quote:

What is with the recent emergence of Stanley cups?


They started making a tumbler type cup that was made popular by Yeti, a company known for their tumblers.
Posted by bad93ex
Walnut Cove
Member since Sep 2018
30708 posts
Posted on 1/22/24 at 3:27 pm to
They're the elite form of drinking ice water at the moment. The 40 oz tumbler with a handle fits nicely in the cup holder which puts it above the Yeti and Hydroflask.
Posted by Proximo
Member since Aug 2011
20031 posts
Posted on 1/22/24 at 3:27 pm to
I saw a dumbass Facebook mom selling knockoff Stanley Starbucks collab cups for $45 fricking dollars

Fake cups and people were asking her about them
Posted by Salmon
I helped draft the email
Member since Feb 2008
85090 posts
Posted on 1/22/24 at 3:28 pm to
They decided to pay a bunch of mom "influencers" to push them.

Marketing works.

Who knew?
Posted by BilbeauTBaggins
probably stuck in traffic
Member since May 2021
7151 posts
Posted on 1/22/24 at 3:30 pm to
I bought my wife one almost two years ago. They're pretty great. The handle is nice since you don't have to buy that attachment like other brands.

Marginally cheaper than Yeti. Comes with a straw which is great.

But yes, this fad of having a specific drinking up is extremely weird, although I do think it's a solid product.
Posted by geauxjuice
t(-.-t)
Member since Jan 2007
4216 posts
Posted on 1/22/24 at 3:30 pm to
i got a half gal for fieldwork years ago and now im embarassed to be seen with it

i swear hoes ruin everything
Posted by Proximo
Member since Aug 2011
20031 posts
Posted on 1/22/24 at 3:30 pm to
I’m pretty sure she bought cheap off brand cups and painted them in the Starbucks collab style
Posted by CHiPs25
ATL
Member since Apr 2014
3012 posts
Posted on 1/22/24 at 3:31 pm to
The person in charge of this "fad" is Terence Reilly. Terence Reilly is the president of Stanley and was put in that position in 2020 when the company had $70mm in sales. He used to be the chief marketing office for Crocs and turned that company into what it is today. If he can make people want an ugly pair of sandals then he can promote a water bottle.

For what it's worth, they went from $70mm in sales to $750mm in sales within 4 years.

Posted by Witty_Username
Member since Jul 2021
614 posts
Posted on 1/22/24 at 3:32 pm to
quote:

They decided to pay a bunch of mom "influencers" to push them.

Marketing works.

Who knew?

They apparently hired some marketing guy from Crocs that helped Crocs recent resurgence.
Posted by Dixie2023
Member since Mar 2023
3458 posts
Posted on 1/22/24 at 3:32 pm to
I read somewhere someone got into a bad wreck and the Stanley cup survived. Stanley bought car owner a new car and then this kicked off. True? Idk. I didn’t care enough to research.
Posted by AwesomeSauce
Das Boot
Member since May 2015
10826 posts
Posted on 1/22/24 at 3:33 pm to
quote:


What is with the recent emergence of Stanley cups? Brand has been around a very long time
Quencher was out in 2016, but Stanley mainly just had it as a Yeti alternative. Some online women's buying guide picked one up for their 'cup challenge' in 2019 or 2020 and the Stanley was the top performer, but wasn't fun or marketing to 25-50 yr old women. This group worked with Stanley and basically started doing affiliate marketing and pushing for it to be targeted to women 18-50 as an accessory. FOMO kicks in once influencers start flashing them on social media and wham bam a line that was almost dead is now a must have.
Posted by SelaTiger
Member since Aug 2016
20600 posts
Posted on 1/22/24 at 3:36 pm to
At first I thought it was the same Stanley that makes the tools.
Posted by Herschal
Land of the Free
Member since Sep 2011
1946 posts
Posted on 1/22/24 at 3:38 pm to
quote:

Stanley cups


The OG Stanley Cup

Posted by theliontamer
Baton Rouge
Member since Nov 2015
1382 posts
Posted on 1/22/24 at 3:39 pm to
it fits in cup holders and comes in trendy colors and they probably paid a celebrity to use one
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