Wealthy New Yorkers resorting to bladder surgery to endure traffic going to the Hamptons

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Wealthy New Yorkers headed to the tony Hamptons are getting a surgical procedure that allows them to endure bumper-to-bumper traffic without having to pee, according to Insider.com. One doctor says he is doing up to a dozen of the operations per week as summer beach season moves into full swing.

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For men, the procedure is officially known as prostate artery embolization. For women, it is dubbed “bladder botox.”

Shusterman told Insider he’s seen demand for the operation skyrocket this spring as the rich flock to their multi-million-dollar summer homes on the tip of Long Island.

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The men’s procedure, which shrinks the prostate by restricting blood flow to it, takes about an hour and costs $20,000. For women, the answer to annoying pee breaks involves having a small scope inserted through the urethra to inject botox. It stays effective for six months, Shusterman said, and costs a tenth of what the male solution runs.

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