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Sixt car rental ads. Why?

Posted on 6/26/26 at 7:17 am
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
48224 posts
Posted on 6/26/26 at 7:17 am
Seeing these on YouTube, this luxury, high-performance car rental ads seem to be targeted to a particular inner-city group. An anthropomorphic horse headed spokesperson with a bejeweled grill, proudly talks about high end cars at a low price rental.

This looks ridiculous.

But apparently somebody thinks there’s a market for this & dropped a good bit of ad campaign money.
This post was edited on 6/26/26 at 7:23 am
Posted by theCrusher
Slidell
Member since Nov 2007
1772 posts
Posted on 6/26/26 at 7:23 am to
People think they project status by the car they drive.

At some point the renters will start stealing the cars. Vinwiki had an episode on YouTube about the exotic rental business and how cars were stolen.
Posted by N2cars
Member since Feb 2008
40022 posts
Posted on 6/26/26 at 7:32 am to
I like Sixt.

Rented a BMW convertible for a California coast drive.

They were easy to deal with and didn't spend 20 minutes documenting every square inch of the car like Enteprise does with their shitty vehicles.

Brought it back, dropped it off; quick and easy.
This post was edited on 6/26/26 at 7:34 am
Posted by bad93ex
Walnut Cove
Member since Sep 2018
36518 posts
Posted on 6/26/26 at 7:33 am to
quote:

Sixt car rental


Used them in Tampa for a 3 series, rental agency was decent, but I didn't like the 3 series.
Posted by Rex Feral
Somewhere near Athens
Member since Jan 2014
16857 posts
Posted on 6/26/26 at 7:34 am to
That horse is fricking weird.
Posted by nola tiger lsu
Member since Nov 2007
7449 posts
Posted on 6/26/26 at 7:36 am to
quote:

I like Sixt.


Same, they have nice cars and solid service.
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
48224 posts
Posted on 6/26/26 at 7:39 am to
Proper testimonial then. Alright.
Posted by oldtrucker
Marianna, Fl
Member since Apr 2013
3619 posts
Posted on 6/26/26 at 8:47 am to
I like sixt. I recently completed a 2 week road trip on rte 66. Flew into DFW, rented a beautiful Volvo from Sixt and had a great trip. I wanted a comfortable vehicle for a long trip. Although the Volvo didn't fit well with all those classic cars touring 66
This post was edited on 6/26/26 at 8:50 am
Posted by CR4090
Member since Apr 2023
9956 posts
Posted on 6/26/26 at 11:34 am to
I am a fan as well.

I thought the usual suspects were renting their cars off Instagram these days.
Posted by soccerfüt
Location: A Series of Tubes
Member since May 2013
75403 posts
Posted on 6/26/26 at 11:36 am to
I use SIXT whenever I can when I travel.

Just used them in DC this week.

BMW owns a piece of SIXT, I seem to recall.
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
48224 posts
Posted on 6/26/26 at 12:09 pm to
I guess that’s the part I don’t get. Weird ad choice. The service seems to be working from what posters here are saying.
Posted by MoarKilometers
Member since Apr 2015
21221 posts
Posted on 6/26/26 at 12:14 pm to
quote:

I like Sixt.


Same, but LAX is the only place i have used them.
Posted by TheWalrus
Land of the Hogs
Member since Dec 2012
47755 posts
Posted on 6/26/26 at 12:17 pm to
My used BMW was a Sixt rental car. I realize how bad that sounds, but it has been a very good car.
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