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Started By
Message
Shea Moisture creates ad reaching out to white women...Blacks get mad...Ad pulled
Posted on 4/25/17 at 7:33 am
Posted on 4/25/17 at 7:33 am
LINK
Another day, another brand under fire for an ad that many customers saw as tone-deaf.
Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead. One said she didn't "know what to do" with her hair and the other complained about dyeing it.
The intended message was, "Break free from hair hate," but loyal consumers found the juxtaposition was insensitive.
"Insensitive" and "tone deaf" are two new words/phrases for racist that are new to me.
Another day, another brand under fire for an ad that many customers saw as tone-deaf.
Shea Moisture is fighting backlash on social media after the brand, a family-owned business with deep ties to the black community, launched a spot that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women -- a blonde and a redhead. One said she didn't "know what to do" with her hair and the other complained about dyeing it.
The intended message was, "Break free from hair hate," but loyal consumers found the juxtaposition was insensitive.
"Insensitive" and "tone deaf" are two new words/phrases for racist that are new to me.
This post was edited on 4/25/17 at 7:33 am
9
Posted on 4/25/17 at 7:35 am to Rouge
When you give in every time the whiners bitch, you empower them. The business world needs more cajones.
Posted on 4/25/17 at 7:39 am to chinhoyang
Yep. It's like caving in to the demands of a whining child. Next thing you know they are whining about everything....and that's where we are now.
I'm ready for a good solid common sense pushback on these idiots.
I'm ready for a good solid common sense pushback on these idiots.
Posted on 4/25/17 at 8:15 am to Rouge
First of all...the light skin shorty is a smoke show. The blonde and red head are ugly.
Second of all, having used that product for my own curls, it's works.
Third of all, it's defttone As frick and just trivial the hair and perception issues many black women face. It's a shitty commercial to juxtapose black women beauty issues next to white women beauty issueS.
The white girls issues just sounded trivial as frick.
*waits for commentary from people that don't know a single black woman*
Second of all, having used that product for my own curls, it's works.
Third of all, it's defttone As frick and just trivial the hair and perception issues many black women face. It's a shitty commercial to juxtapose black women beauty issues next to white women beauty issueS.
The white girls issues just sounded trivial as frick.
*waits for commentary from people that don't know a single black woman*
Posted on 4/25/17 at 10:05 am to StrongSafety
This coming from a coddled and entitled white male. 
Posted on 4/25/17 at 10:24 am to StrongSafety
I don't think Shea really cares how serious the white people's hair issues are. They just want to sell more product.
This post was edited on 4/25/17 at 10:26 am
Posted on 4/25/17 at 10:25 am to StrongSafety
quote:
Second of all, having used that product for my own curls, it's works.
I wasn't taking you seriously before, but now I will never take you seriously
Posted on 4/25/17 at 10:25 am to mikrit54
Is Strongsafety a Federline?
Posted on 4/25/17 at 10:26 am to StrongSafety
Your a damn cry baby
Posted on 4/25/17 at 10:26 am to StrongSafety
quote:
shorty
Stop culturally appropriating you fricking bigot
Posted on 4/25/17 at 10:27 am to Rouge
quote:
Blacks get mad
Water is wet
Posted on 4/25/17 at 10:50 am to Rouge
quote:
Richelieu Dennis, the company's founder and CEO, told CNNMoney that women of color continue to be the company's focus.
So it is OK to exclude women that aren't of color? How inclusive of them.
Posted on 4/25/17 at 10:53 am to Upperdecker
It's great product. I know several white women/non black women that use their products.
Currently using their shampoo and conditioner too
Currently using their shampoo and conditioner too
Posted on 4/25/17 at 10:56 am to Upperdecker
Posted on 4/25/17 at 10:59 am to StrongSafety
quote:
it's defttone As frick and just trivial the hair and perception issues many black women face
quote:
It's a shitty commercial to juxtapose black women beauty issues next to white women beauty issueS.
quote:
The white girls issues just sounded trivial as frick.
Bitches about the commercial "trivializing" the hair issues black women face. Then goes on to trivialize the issues white girls face immediately after.
Not only are you a racist piece of shite, you're a hypocrite as well.
Posted on 4/25/17 at 11:02 am to StrongSafety
quote:
Third of all, it's defttone As frick and just trivial the hair and perception issues many black women face. It's a shitty commercial to juxtapose black women beauty issues next to white women beauty issueS.
You're rather business illiterate. This is simply a company attempting to expand their appeal and marketing reach across to a second demo to increase sales/bottom line. It's rather funny to see the black man keeping the black man down in this sitch.
Posted on 4/25/17 at 11:02 am to ConfusedHawgInMO
It's a small, much needed niche In a huge industry catered towards straighter, "finer" hair.
You're being a snowflake
You're being a snowflake
Posted on 4/25/17 at 11:05 am to Sao
No I have no problem with them reaching out-- they should. Like I said I know many white qomen and non black women that use their products.
The commercial just trivialized the concerns and history Of its base
Don't piss your base and your most loyal supporters off. That company is nothinf without the spending power of black women
The commercial just trivialized the concerns and history Of its base
Don't piss your base and your most loyal supporters off. That company is nothinf without the spending power of black women
Posted on 4/25/17 at 11:11 am to Rouge
People offended by a shampoo commercial have too much time on their hands
Posted on 4/25/17 at 11:14 am to StrongSafety
quote:
*waits for commentary from people that don't know a single black woman*
I know lots of black women. Their hair seems to be a sensitive area that I'm not bringing up in conversation.
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