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Matt Rife appears in cosmetics ad and extremists on the left are upset
Posted on 8/14/25 at 2:26 pm
Posted on 8/14/25 at 2:26 pm
I don't even consider myself a big fan of Matt Rife. His crowd work specials were a decent watch though. But I didn't notice him saying anything all that offensive in those specials. Nevertheless, the sky screamers found a joke of his that they did not like, and they are really upset about it! 
Article
What was the actual joke?
This is my favorite part:
Good on you Matt, for standing your ground.
Article
quote:
Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down.
The make-up brand published their ad online on Tuesday, featuring Rife and drag queen "Heidi N Closet" portraying lawyers in a spoof legal commercial promoting inexpensive e.l.f cosmetic products.
A slew of comments on the post took issue with Rife being in the ad, with many pointing to a domestic violence joke he told in 2023 as the reason he should’ve never been chosen for the ad campaign.
quote:
"You didn’t have the budget for a comedian who doesn’t joke about abuse?" one user asked on the Instagram post.
Make-up influencer account "kristians_makeup" wrote, "ELF IMMA HOLD UR HAND WHEN I SAY THIS…just cuz u got a drag QUEEN in the mix DOES NOT MEAN ITS A GREEN LIGHT FOR MATT RIFEEEGEE??!?" The comment received over 8,600 likes in less than a day.
Another said, "I thought you guys were cruelty free?!"
What was the actual joke?
quote:
These and similar comments reflected a renewed backlash against the comedian for joking about a woman who had a black eye during his 2023 special, "Natural Selection." In the set, Rife told the story of eating at a Baltimore restaurant with a friend when they noticed their female server had a black eye. They questioned why the restaurant owners wouldn't have the employee work in the kitchen to avoid customers asking questions.
"Yeah, but I feel like if she could cook, she wouldn't have a black eye," Rife joked.
This is my favorite part:
quote:
In response to the backlash he received from the joke, Rife doubled down, putting out a statement that directed social media users to a link offering an "apology" if they had ever been offended by a joke he told. The link brought users to a website where they could purchase special-needs helmets.
Good on you Matt, for standing your ground.
12
Posted on 8/14/25 at 2:27 pm to SUB
quote:
In response to the backlash he received from the joke, Rife doubled down, putting out a statement that directed social media users to a link offering an "apology" if they had ever been offended by a joke he told. The link brought users to a website where they could purchase special-needs helmets.
All time response. Love it
Posted on 8/14/25 at 2:30 pm to SUB
Muh feels
Posted on 8/14/25 at 2:30 pm to SUB
I guess comments on social media by random losers being pissed off over anything is just going to be news from now on.
Posted on 8/14/25 at 2:31 pm to LNCHBOX
quote:
All time response. Love it
That’s up there with a link to Big Dick Barry.
Posted on 8/14/25 at 2:31 pm to SUB
that joke was funny.
why do people have to be like this?
Posted on 8/14/25 at 2:40 pm to LNCHBOX
Okay that’s great. The meltdowns need to stop.
Posted on 8/14/25 at 2:46 pm to beauchristopher
The GF (no pics) loved his crowd work from social media so I agreed to watch his Netflix special with her. We turned it off after about twenty minutes because it wasn't funny.
Posted on 8/14/25 at 2:49 pm to SUB
"Heidi N Closet" and Special-needs helmets.
Posted on 8/14/25 at 2:50 pm to SUB
quote:
extremists on the left are upset
Posted on 8/14/25 at 3:27 pm to SUB
Is this the guy that Krazy Kat Williams said dropped down on his knees to get famous?
Posted on 8/14/25 at 3:58 pm to SUB
Posted on 8/14/25 at 4:42 pm to SUB
quote:
In response to the backlash he received from the joke, Rife doubled down, putting out a statement that directed social media users to a link offering an "apology" if they had ever been offended by a joke he told. The link brought users to a website where they could purchase special-needs helmets.
Posted on 8/14/25 at 4:43 pm to SUB
You're posting about a cosmetics ad. Who's in their feels again?
Posted on 8/14/25 at 5:53 pm to Galactic Inquisitor
The latest fad is to find some nobodies on the internet who are upset (even if it’s just a comment or liking a comment) and claim that there’s widespread outrage about something that 99% of people don’t give a single frick about
Posted on 8/15/25 at 9:42 am to SUB
Why are they using men to promote women’s cosmetics? I’m not buying their lipstick because I saw two guys in their commercial.
Posted on 8/15/25 at 9:49 am to SUB
One Thanksgiving, I walked into the kitchen where my wife and daughter were both barefoot and I made an adjusted joke about "women how they should be, --- barefoot and in the kitchen.
(adjusted from the "barefoot, pregnant and always in the kitchen.")
The joke did not go over well.
(adjusted from the "barefoot, pregnant and always in the kitchen.")
The joke did not go over well.
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