Started By
Message

re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

Posted on 4/9/23 at 8:10 pm to
Posted by Puck82
Baton Rouge
Member since Mar 2009
23948 posts
Posted on 4/9/23 at 8:10 pm to
Looks like the product of a Clydesdale and a jackass. Will be one of the all time great business blunders.
Posted by greenbean
USAF Retired - 31 years
Member since Feb 2019
6090 posts
Posted on 4/9/23 at 8:10 pm to
Bud light will be fine. Maybe some short term losses, but in 2 years, all will be back to normal. Conservatives suck at boycotts. Remember target/gender neutral restrooms boycott of 2016? Remember the Nike/Kaepernick boycott? Remember the NFL and NASCAR boycotts? I had several friends/family members say if Ole Miss ever discarded Col Reb, they'd stop being Ole Miss fans. Carhartt/Vaccine? None of those boycotts stuck.
This post was edited on 4/9/23 at 8:27 pm
Posted by billjamin
Houston
Member since Jun 2019
16593 posts
Posted on 4/9/23 at 8:11 pm to
quote:

Dumb market to chase.

It’s so fricking stupid. I’ve seen a CMO confronted with that point and they spin in like this is what Gen Z wants. I don’t think those marketing people math so good.
Posted by CatfishJohn
Member since Jun 2020
18936 posts
Posted on 4/9/23 at 8:11 pm to
Geez that website yikes
Posted by AubieinNC2009
Mountain NC
Member since Dec 2018
7053 posts
Posted on 4/9/23 at 8:11 pm to
quote:

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.


Only about 9 years after Ivanka so not the same time
Posted by GumboPot
Member since Mar 2009
138911 posts
Posted on 4/9/23 at 8:11 pm to
quote:

we still talking about this Bud Light can thing, huh?


Yeah, sure. Why not? It’s a big story and an excellent lesson of terrible marketing.
Posted by LanierSpots
Sarasota, Florida
Member since Sep 2010
69539 posts
Posted on 4/9/23 at 8:12 pm to
I think this is more of a case of confidence than anything. She thought she could do anything she wanted and it would have no fall out. Its the problem with having no repercussions. People get so confident, they dont worry about what will happen


Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138072 posts
Posted on 4/9/23 at 8:13 pm to
quote:

we still talking about this Bud Light can thing, huh?

this really touched a nerve for some of y'all, i guess...


It's a pretty spectacular marketing fail and this clip was just released, not to mention its the first information we've heard from the marketing director since the debacle.
Posted by Smeg
Member since Aug 2018
14323 posts
Posted on 4/9/23 at 8:13 pm to
quote:

Anyone surprised that she still doesn’t get it?

One of the key founding principles of leftism is: "It's not your fault. It's them."
Posted by notiger1997
Metairie
Member since May 2009
61274 posts
Posted on 4/9/23 at 8:14 pm to
quote:

Bud light will be fine.

Yes they will. AB is such a big company with major marketing power.
I’m thinking some of the distributors in the south or not doing great right now though as I’m sure BL was a big part of their sales
Posted by TigerNAtux
Louisiana
Member since Dec 2007
18470 posts
Posted on 4/9/23 at 8:14 pm to
Oh well. It’s shitty beer anyway. These folks are so out of touch, it’s mind-boggling how big the divide is.
Posted by L1C4
The Ville
Member since Aug 2017
16128 posts
Posted on 4/9/23 at 8:15 pm to
Bud gets what they deserve for putting a woman in management.
Posted by GeauxxxTigers23
TeamBunt General Manager
Member since Apr 2013
62514 posts
Posted on 4/9/23 at 8:16 pm to
quote:

we still talking about this Bud Light can thing, huh? this really touched a nerve for some of y'all, i guess...


Trannies are freaks that should be marginalized by any civilized society. I would like to live in civilized society so yeah, I’m anti tranny on beer cans and just in general.
Posted by Riverside
Member since Jul 2022
8339 posts
Posted on 4/9/23 at 8:18 pm to
I guess the 4 trans of the OT are downvoting this article.
Posted by Footballtimentn
Member since May 2022
501 posts
Posted on 4/9/23 at 8:18 pm to
Part of what America so great from say before the 2000’s was so many businesses were run by people who truly hit the American dream. They started at the bottom, or built their product or company themselves. They were successful due to their drive, their desire to succeed. Their life wasn’t planned out on paper, they just figured things out and they could relate to the everyday American.

Now we got people that go to business school just because they have money and get gifted these high level jobs because they have an MBA or something. They know nothing.
Posted by Lugnut
Wesson
Member since Nov 2016
1507 posts
Posted on 4/9/23 at 8:18 pm to
quote:

Remember the NFL and NASCAR boycotts?


I just turned it to the nascar race. I’ve seen more spectators at a go cart race. So I would say it’s still on. And this is the Bud Light drinking kinda people

people
Posted by GeauxxxTigers23
TeamBunt General Manager
Member since Apr 2013
62514 posts
Posted on 4/9/23 at 8:19 pm to
quote:

I think this is more of a case of confidence than anything. She thought she could do anything she wanted and it would have no fall out. Its the problem with having no repercussions. People get so confident, they dont worry about what will happen


No one has ever told her no because she has a vagina. And if by chance anyone ever has challenged her or told her no there’s a 1000% chance she cried sexism or just sucked a dick to get her way.
Posted by lsunurse
Member since Dec 2005
129146 posts
Posted on 4/9/23 at 8:19 pm to
quote:

this really touched a nerve for some of y'all, i guess...


Posted by whiskey over ice
Member since Sep 2020
3677 posts
Posted on 4/9/23 at 8:20 pm to
Posted by GreatLakesTiger24
Member since May 2012
58910 posts
Posted on 4/9/23 at 8:20 pm to
quote:

bullshite. I’m a well educated, conservative woman. This is not a gender issue.
Jump to page
Page 1 2 3 4 5 ... 15
Jump to page
first pageprev pagePage 3 of 15Next pagelast page

Back to top
logoFollow TigerDroppings for LSU Football News
Follow us on X, Facebook and Instagram to get the latest updates on LSU Football and Recruiting.

FacebookXInstagram