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Lexus has canceled production their mid sized sports sedan due to steep decline in sales

Posted on 4/27/20 at 10:22 pm
Posted by member12
Bob's Country Bunker
Member since May 2008
32096 posts
Posted on 4/27/20 at 10:22 pm
quote:

Lexus is killing off the slow-selling GS luxury sedan

Yahoo



Lexus announced in Japan that it will discontinue the entire remaining GS lineup, including the 467-horsepower GS F performance sedan, after production there ends in August. It also follows the brand’s decision last year to not offer the entry-level GS 300 in the U.S. for 2020.

Lexus first launched the GS in 1993 and last gave it full update for its fourth generation in 2012, designating it as the first model to get the signature, polarizing spindle grille. Rumors of its eventual demise have persisted for years, with Lexus sitting with a whopping six sedans and coupes at a time when all momentum is on the side of crossovers and SUVs. Last year, the GS represented just 4% of overall Lexus sales in the car segment.

Through the first three months of 2020, Lexus sold just 624 GS sedans, a decline of more than 34% year over year. Full-year sales in 2019 were down a whopping 48.8%, at just 3,378. The model saw its best sales year in 2015, when it sold 23,117.


Fun fact: Last year, the Infiniti brand was down almost as much as this one single Lexus model that is being canceled. Covid is not going to paint a rosier picture for 2020.
This post was edited on 4/27/20 at 10:30 pm
Posted by SG_Geaux
Beautiful St George
Member since Aug 2004
78015 posts
Posted on 4/27/20 at 10:23 pm to
It's just a souped up Camry anyway
Posted by member12
Bob's Country Bunker
Member since May 2008
32096 posts
Posted on 4/27/20 at 10:24 pm to
quote:

It's just a souped up Camry anyway


That's the ES, which is not being canceled. It competes with the softer luxury sedans like the Buick LaCrosse, Acura TL, Genesis G80, and Lincoln MKZ/Continental. Some of those competitors have been slated for cancellation.

The GS was a real sports sedan on a rear drive chassis. It competes with the Cadillac CT5, Mercedes E350, and BMW 530i. All of those cars also have hardcore performance variants like the GS had. All of those models have been recently updated with significant improvements.

Basically, Lexus is investing where their competitors have divested and vice versa. Everyone is trying to create and protect their niche in the declining sedan market.
This post was edited on 4/27/20 at 10:32 pm
Posted by t00f
Not where you think I am
Member since Jul 2016
90090 posts
Posted on 4/27/20 at 10:24 pm to
So says the Camry owner.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76378 posts
Posted on 4/27/20 at 10:28 pm to
quote:

Through the first three months of 2020, Lexus sold just 624 GS sedans,


How is that even possible?
200 per month. That’s about 4 per state. Probably some states with not a single one sold.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76378 posts
Posted on 4/27/20 at 10:28 pm to
quote:

the 467-horsepower GS F performance sedan,


Sounds pretty awesome
Posted by SG_Geaux
Beautiful St George
Member since Aug 2004
78015 posts
Posted on 4/27/20 at 10:31 pm to
quote:

So says the Camry owner.


I have never owned a Toyota
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
75223 posts
Posted on 4/27/20 at 10:33 pm to
Who’d ever think of a declining sedan market? Seems like the sedan has been part of the American marketplace for decades.
Posted by Y.A. Tittle
Member since Sep 2003
101487 posts
Posted on 4/27/20 at 10:36 pm to
quote:

Who’d ever think of a declining sedan market? Seems like the sedan has been part of the American marketplace for decades.


It’s weird to me how so few people want to drive an actual car anymore.
Posted by rpr4695
Member since May 2013
2094 posts
Posted on 4/27/20 at 10:36 pm to
I would pick the ES 350 over the GS series any day. I love the ES 350.
Posted by t00f
Not where you think I am
Member since Jul 2016
90090 posts
Posted on 4/27/20 at 10:37 pm to
Sorry I always hear that and as good as a Camry is, when you drive a Lexus you know it’s not a Camry.
Posted by wadewilson
Member since Sep 2009
36567 posts
Posted on 4/27/20 at 10:41 pm to
quote:

It's just a souped up Camry anyway


It's actually a souped up Avalon.
Posted by wadewilson
Member since Sep 2009
36567 posts
Posted on 4/27/20 at 10:43 pm to
quote:

It’s weird to me how so few people want to drive an actual car anymore.


Crossovers. MPG difference is negligible nowadays, more interior cargo space, taller profile.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
35362 posts
Posted on 4/27/20 at 10:50 pm to
Infiniti was dead even without covid.


Sedans have been dying for a while
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
75223 posts
Posted on 4/27/20 at 10:53 pm to
I agree
Posted by EA6B
TX
Member since Dec 2012
14754 posts
Posted on 4/27/20 at 10:59 pm to
quote:

Crossovers. MPG difference is negligible nowadays, more interior cargo space, taller profile.


A sedan is so limited in function it no longer makes sense. Just fromy daily observations it seems like Lexus sells a ton of the RX350 SUVs
Posted by Y.A. Tittle
Member since Sep 2003
101487 posts
Posted on 4/27/20 at 11:02 pm to
quote:

A sedan is so limited in function it no longer makes sense.


What has changed from when it apparently did?
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76378 posts
Posted on 4/27/20 at 11:02 pm to
quote:

A sedan is so limited in function it no longer makes sense.


Minivans have even more function.
Posted by cssamerican
Member since Mar 2011
7122 posts
Posted on 4/27/20 at 11:05 pm to
quote:

What has changed from when it apparently did?

Crossovers offer car like ride quality, car like mpg, and have more room.
Trucks became roomy with the crew cab and now are just as luxurious with interiors.
The question is why would you buy a sedan?
Posted by supadave3
Houston, TX
Member since Dec 2005
30268 posts
Posted on 4/27/20 at 11:07 pm to
A have an Accord and love it. WOuld probably buy a Camry if I had to buy a car tomorrow though.

I guess I'm really just a boring, middled aged white guy.
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