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Posted on 10/24/23 at 10:30 am to BabyTac
Its still down and October is supposedly when major retailers grant 2024 shelf space to brands based off 2023 sales.
Posted on 10/24/23 at 10:35 am to BabyTac
I doubt their sales have fully recovered.
Posted on 10/24/23 at 10:36 am to Tmcgin
quote:
That had make up, hair and heels on
May be true but Doritos weren’t $5.99 a bag.
Posted on 10/24/23 at 10:36 am to BabyTac
Still down 25-30%
Posted on 10/24/23 at 10:45 am to Paddyshack
quote:It's fantastic actually.
It was a shite beer before and it's still a shite beer now.
And yes, most people realize the stunt was created by one individual who was properly fired for the event. No longer any reason to hold it against Bud-Light or any other brand.
Posted on 10/24/23 at 10:46 am to BabyTac
I was about to sign a lease on a warehouse in Monroe but couldn't because they were storing the printed cardboard used to make the 12 packs and case boxes that were suddenly surplus because no one is buying it.
Posted on 10/24/23 at 10:46 am to BabyTac
quote:
the price is back on par with the others.
Beer is a perishable product. They had to do a bunch of sales and promotions to get rid of existing inventory stocks that were brewed before the controversy hit.
They have basically hit the reset button and now all operations and sales are inline with recalibrated marketing forecasts that factor in the boycott and divorced customers, whatever that may be.
But either way, AB inBev has lost over $40 billion in market cap since the controversy broke ($135 billion --> $92 billion today) and reported losses of $400 million every quarter yoy. And that's across the entire economic platform, so yeah this was a colossal blunder for Bud Light and a wound that will never heal despite not being fatal to the parent corporation.
Posted on 10/24/23 at 11:05 am to O
quote:
A lot of folks in my neighborhood swapped to...Modelo which is hilarious, considering the company that owns those brands.
Posted on 10/24/23 at 11:07 am to AUFANATL
quote:
But either way, AB inBev has lost over $40 billion in market cap since the controversy broke ($135 billion --> $92 billion today) and reported losses of $400 million every quarter yoy. And that's across the entire economic platform, so yeah this was a colossal blunder for Bud Light and a wound that will never heal despite not being fatal to the parent corporation.
Yep. And they lost many of their drinkers so it's the "new norm" for Bud Light. They aren't getting many of those customers back who have switched brands.
An article a few weeks back:
Can Bud Light Survive Its Marketing Controversy
quote:
ABC reported Bud Light sales fell 27% during a four-week period ending in early September compared with a year ago, according to data from Bump Williams Consulting and Nielsen NIQ. Rival brands like Coors Light and Yuengling saw significant increases during the same period, the report said.
quote:
Bud Light sales already were in decline before the advertising gaffe. When Alissa Heinerscheid was appointed vice president of marketing last March, she told The Make Yourself At Home podcast her mission was to re-energize the brand to attract young people, The Guardian reported (Sept. 19).
Instead, in addition to the sales decline, Bud’s stock tanked—and continues falling.
Posted on 10/24/23 at 11:08 am to BabyTac
One of my friends who got the KO punch from the rona always drank Bud Light so obviously I bought a 6pk to "pour one out" in his honor. He died before that crap and was one of those too hetero to care about a company's opinion. I never liked Bud light to begin with so can't say I boycotted it.
Posted on 10/24/23 at 11:14 am to BabyTac
quote:
Again
As if they stopped buying InBev brands in the first place?
This post was edited on 10/24/23 at 11:15 am
Posted on 10/24/23 at 11:18 am to BabyTac
Yuengling Flight has taken a big chunk out of the Blue Can Crew up here in rural SEMO
Posted on 10/24/23 at 11:18 am to AUFANATL
Kid Rock says no.
Posted on 10/24/23 at 11:24 am to USAFTiger42
Bud heavy was one of my regular “yard work/car repair” beers. I haven’t bought a Bud product since their endorsement of mental illness and promotion of an ideology that is unconscionably harming kids and society.
I don’t consider it a “boycott”, as if I think it’s temporary. I’m simply choosing to support businesses who aren’t actively tearing down society.
Budweiser may have quietly “distanced themself” from the ad exec in question, but they didn’t reject the ideology that she incorporated into their image.
I don’t consider it a “boycott”, as if I think it’s temporary. I’m simply choosing to support businesses who aren’t actively tearing down society.
Budweiser may have quietly “distanced themself” from the ad exec in question, but they didn’t reject the ideology that she incorporated into their image.
Posted on 10/24/23 at 11:24 am to BabyTac
I never drank bud light to begin with, but I still see people avoiding it or making jokes about it.
Posted on 10/24/23 at 11:27 am to Jimbeaux
It was definitely being eschewed at a wedding I was at recently. Of course they were demolishing the ultra, so say what you will.
AB will be fine, but Bud Light as a brand has been irreparably tarnished
AB will be fine, but Bud Light as a brand has been irreparably tarnished
Posted on 10/24/23 at 11:31 am to BabyTac
Everyone has their own anecdotal evidence, but I'm still seeing it as a "thing" in my experience.
My kids' school recently had their school fair. There was an AB beer tent (Budweiser, BL, Ultra) and a "Coors" tent (Coors Light, Miller Light, Blue Moon). All weekend the line for the Coors tent was significantly longer than the AB line. I stood in the longer line because I have always preferred Coors over BL if those are my options even before the "boycott". However, at one point even I got tired of waiting in the long line while the AB tent had no one in line. So I hopped over and bought a Budweiser. Point being, people were willing to wait longer to NOT drink BL.
Also, in my section of Tiger Stadium the domestic beer that is sold is generally Ultra and BL. When I'm seeing people in the stands with a beer it is almost always an Ultra. You may see 20 Ultras for every 1 Bud Light. Yes, I know they are sold by the same company. But the point is that BL is readily available and people still aren't drinking it.
My kids' school recently had their school fair. There was an AB beer tent (Budweiser, BL, Ultra) and a "Coors" tent (Coors Light, Miller Light, Blue Moon). All weekend the line for the Coors tent was significantly longer than the AB line. I stood in the longer line because I have always preferred Coors over BL if those are my options even before the "boycott". However, at one point even I got tired of waiting in the long line while the AB tent had no one in line. So I hopped over and bought a Budweiser. Point being, people were willing to wait longer to NOT drink BL.
Also, in my section of Tiger Stadium the domestic beer that is sold is generally Ultra and BL. When I'm seeing people in the stands with a beer it is almost always an Ultra. You may see 20 Ultras for every 1 Bud Light. Yes, I know they are sold by the same company. But the point is that BL is readily available and people still aren't drinking it.
Posted on 10/24/23 at 11:42 am to fr33manator
I don't see hardly any BL consumed in ETx as a general observation. It was the Necktar for years before this. MillLite has taken its place pretty much. I don't even see prominent hot case floor displays of BL much. Hell, even Lone Star Light and (finally) Yeungling is well stocked.
Posted on 10/24/23 at 11:44 am to BabyTac
Baton Rouge tap water has better taste than Bud Light.
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