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Posted on 5/28/17 at 11:32 am to weagle99
Not as many people would buy them if they were Coleman or igloo.
Eta there were insulated mugs long before yetis.
Eta there were insulated mugs long before yetis.
This post was edited on 5/28/17 at 11:35 am
Posted on 5/28/17 at 11:34 am to weagle99
Yes, I'd say the head of their R&D, and whoever is in charge of new product growth should be terribly embarrassed.
True genius would have been them starting the Yeti (or similar) brand... before Yeti came along.
They were the king of this market, and probably still are, and didnt have the foresight to read their own market.
For those of you that cant separate your lack of need, or funds for the product, and the validity of this conversation, you only prove your ignorance to a discussion about business, opportunity, and profits. But hey, don't worry, someone is marketing to you also.
True genius would have been them starting the Yeti (or similar) brand... before Yeti came along.
They were the king of this market, and probably still are, and didnt have the foresight to read their own market.
For those of you that cant separate your lack of need, or funds for the product, and the validity of this conversation, you only prove your ignorance to a discussion about business, opportunity, and profits. But hey, don't worry, someone is marketing to you also.
Posted on 5/28/17 at 11:44 am to lsupride87
Ford has owned Jaguar, Aston Martin, Volvo, and Land Rover at some point in time
quote:
Is it a blunder that Ford never entered the high dollar vehicle market?
Posted on 5/28/17 at 11:46 am to weagle99
quote:
willing to pay real money for a high quality ice chest.
Or you could buy any number of other brands that are made in the same factory for a whole lot less. Unless a window sticker is appealing to you.
Posted on 5/28/17 at 11:49 am to yellowfin
quote:So maybe Coleman will one day buy Yeti....
Ford has owned Jaguar, Aston Martin, Volvo, and Land Rover at some point in time
You realize Ford didn't start those companies right?
Posted on 5/28/17 at 11:51 am to hendersonshands
quote:
I find it funny that this board is obsessed with talking about how rich they are but also obsessed with talking about $300 as an obscene amount of money.
This is actually a pretty good point. I don't have a Yeti cooler but I also don't give a shite if you want to spend your money on one. I have several pairs of boots that cost more than $300.
Posted on 5/28/17 at 11:55 am to yellowfin
quote:
Some of you really need to read the OP again and maybe concentrate harder
Of course it's a blunder, they lost market share
I don't think that If Coleman made a yeti type product it would do as well as the yeti has done.
Yeti is just as much a lifestyle/brand as it is an ice chest. Coleman/Igloo would have had to overcome an existing brand stigma.
Perhaps had they invented the yeti-type and branded it separately, but no way they'd have as much success if it was just sold as the Igloo "deep freeze"
Posted on 5/28/17 at 11:57 am to lsupride87
quote:
Is it a blunder that Ford never entered the high dollar vehicle market?
Ford GT is just as valuable as a Ferrari or Lambo, if not more so.
Posted on 5/28/17 at 12:00 pm to Golfer
Coleman creating the high end cooler would have likely been a nightmare for them
It never would have taken off. The original niche buyers of Yeti would have never bought into a Coleman cooler. Same thing if Walmart came out with the line of Barbour jackets or Filson bags
Never would have worked. Such a simplistic view to think it would have
It never would have taken off. The original niche buyers of Yeti would have never bought into a Coleman cooler. Same thing if Walmart came out with the line of Barbour jackets or Filson bags
Never would have worked. Such a simplistic view to think it would have
Posted on 5/28/17 at 12:01 pm to BRL79
quote:as a sports car. I should have said luxury line. Ford never tried to create a high dollar luxury vehicle as their own creation. They let others do so, then bought them out
Ford GT is just as valuable as a Ferrari or Lambo, if not more so.
Posted on 5/28/17 at 12:10 pm to dbeck
quote:
I'm not sure people would have paid $400 for an existing brand due to perception
One of the best points made on page 1 (didn't read any further). Add to that you are talking about a niche in a small portion of their market for Coleman (coolers are not really their bread and butter), who does something like 1.87 billion in revenue per year, Igloo does around 350 million, also a niche market for them but more significant, Yeti has revenues in the 43 billion range.
In terms of keeping ice for longer periods of time, Igloo and Coleman make products for this.
ETA:
43 million 
This post was edited on 5/28/17 at 2:06 pm
Posted on 5/28/17 at 12:14 pm to weagle99
Ice is a $1.50 a bag and I usually need it to last one day to keep my beer cold on the lake. Why do people need to keep $1.50 bag of ice for a week?? It's hilarious to me that people buy a $300 ice chest.
Posted on 5/28/17 at 12:17 pm to mdomingue
quote:Get the frick out
Yeti has revenues in the 43 billion range.
I will chop off my testicles if this is true
Posted on 5/28/17 at 12:20 pm to HogBalls
I occasionally need ice for a few days camping or hunting. The Walmart brand "yeti" that I own does the trick. It's under $100. I posted the link earlier. Most people don't need anything that lasts longer than a day however.
Posted on 5/28/17 at 12:22 pm to lsupride87
quote:
should have said luxury line. Ford never tried to create a high dollar luxury vehicle as their own creation
Ever heard of Lincoln?
Posted on 5/28/17 at 12:23 pm to brgfather129
You really think Lincoln is comparable to Mercedes, BMW, jag, Porsche, etc? Absolutely not. It is not a high end vehicle line
Also, once again, Lincoln wasn't started by Ford
Also, once again, Lincoln wasn't started by Ford
This post was edited on 5/28/17 at 12:24 pm
Posted on 5/28/17 at 12:25 pm to lsupride87
BMWs are trash. Expensive, unreliable POS status symbol
Posted on 5/28/17 at 12:25 pm to lsupride87
quote:
You really think Lincoln is comparable to Mercedes, BMW, jag, Porsche, etc? Absolutely not.
That's not the point.
If Ford puts out a luxury vehicle, it's a Lincoln. That's why they've never done it as a "Ford". Yes, Lincoln is considered a luxury line.
It isn't complicated.
This post was edited on 5/28/17 at 12:26 pm
Posted on 5/28/17 at 12:26 pm to brgfather129
quote:Ford didn't create Lincoln. It isn't complicated
That's not the point.
If Ford puts out a luxury vehicle, it's a Lincoln. That's why they've never done it as a "Ford". Yes, Lincoln is considered a luxury line.
It isn't complicated.
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