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Explain why cable providers don’t just let you select your channel listing.

Posted on 1/18/18 at 8:10 am
Posted by tigerstripedjacket
This side of the wall
Member since Sep 2011
3147 posts
Posted on 1/18/18 at 8:10 am
On the surface it makes sense for cable providers maximize their money by getting kickbacks based on the stations people subscribe to, and by not individualizing the channel listing they increase total income/subscription base.

However wouldn’t more people prefer a company that allowed customers to select exactly the channels they want? A market based system benefits the channel, increases their revenue because they can charge more to advertisers. Wouldn’t the market leader in “pick your channel listing” cable providers be able to gain ground quickly? And wouldn’t this further make the customers happier?

It would seem everyone would be happier except the old cable providers.

TLDR: cable providers suck

Nb4: Hulu/chromecast/roku
Posted by Bluefin
The Banana Stand
Member since Apr 2011
13527 posts
Posted on 1/18/18 at 8:11 am to
Because frick you.

- Comcast
Posted by TDsngumbo
Member since Oct 2011
51639 posts
Posted on 1/18/18 at 8:13 am to
Because they're all assholes.
Posted by Mike da Tigah
Bravo Romeo Lima Alpha
Member since Feb 2005
61883 posts
Posted on 1/18/18 at 8:13 am to
I’d love it, but they’d go broke.
Posted by STLDawg
The Lou
Member since Apr 2015
4615 posts
Posted on 1/18/18 at 8:14 am to
If cable companies were innovative, they wouldn’t be in the situation they are in now.
Posted by LSUTigerFan247
Member since Jun 2017
3838 posts
Posted on 1/18/18 at 8:15 am to
Simply put, because their contracts with networks probably forbid them to not include particular networks in packages. The real issue at hand is why the fricke was I paying the cable company for access to those channels and STILL having to watch advertising? Hello Netflix, Hello Hulu, buh-bye Cocks.
Posted by TheHarahanian
Actually not Harahan as of 6/2023
Member since May 2017
24370 posts
Posted on 1/18/18 at 8:17 am to
Because it would kill channels that have low viewer numbers.
Posted by LSU Wayne
Walker
Member since Apr 2005
4477 posts
Posted on 1/18/18 at 8:18 am to
$$$$$$$
Posted by Bunk Moreland
Member since Dec 2010
70170 posts
Posted on 1/18/18 at 8:18 am to
As people keep cutting the cord, it will probably come to that on the internet side. I'm guessing ESPN would rather keep the current model of charging cable companies a few bucks for everyone, instead of trying to charge like $20 in an a la carte package. Anyway, this is probably your future:

Posted by tigerstripedjacket
This side of the wall
Member since Sep 2011
3147 posts
Posted on 1/18/18 at 8:23 am to
quote:

Because it would kill channels that have low viewer numbers.


Who cares? That’s like saying we should eat at crappy restaurants so they don’t go out of business.
Posted by colorchangintiger
Dan Carlin
Member since Nov 2005
30979 posts
Posted on 1/18/18 at 8:25 am to
quote:

A market based system benefits the channel, increases their revenue because they can charge more to advertisers. Wouldn’t the market leader in “pick your channel listing” cable providers be able to gain ground quickly? And wouldn’t this further make the customers happier?


Are you saying that cable providers don't operate in a free market? REEEEEEEEEEEEEEEEEEEEEEEE
Posted by JawjaTigah
On the Bandwagon
Member since Sep 2003
23011 posts
Posted on 1/18/18 at 8:31 am to
Because they are not in business to make happy customers. They are in business to make money off those customers. If they couldn't pretend you were getting 120-140 channels (most useless) in your cable bundle, they couldn't convince anybody to pay the obscene prices they charge for cable ("service"). Then they wouldn't make so much money.
Posted by The Pirate King
Pangu
Member since May 2014
69745 posts
Posted on 1/18/18 at 8:35 am to
Because the price you would pay for just select channels would be as much or more than what you’re paying now for 140.
Posted by slackster
Houston
Member since Mar 2009
91874 posts
Posted on 1/18/18 at 8:37 am to
quote:


I’d love it, but they’d go broke


Nah, they just wouldn't make the same profits.

Eventually the random channels would go broke though.
Posted by WMTigerFAN
Ouachita
Member since Feb 2005
5023 posts
Posted on 1/18/18 at 8:50 am to
Channels are not owned by the cable and satellite companies. Viacom for example owns VH1, MTV, Nickelodeon and a host of other channels. That's why you'll see the occasional crawl across the bottom of your screen when negotiations get contentious. The weak channels are thrown in with the good, and that's why your lineup is littered with garbage.
Posted by TigersInParis
Member since Nov 2017
311 posts
Posted on 1/18/18 at 8:51 am to
quote:


However wouldn’t more people prefer a company that allowed customers to select exactly the channels they want? A market based system benefits the channel, increases their revenue because they can charge more to advertisers. Wouldn’t the market leader in “pick your channel listing” cable providers be able to gain ground quickly? And wouldn’t this further make the customers happier?


It's almost like the supposedly "free market" isn't the perfect solution that so many would have you believe it to be.
Posted by TigersInParis
Member since Nov 2017
311 posts
Posted on 1/18/18 at 8:52 am to
quote:

Because the price you would pay for just select channels would be as much or more than what you’re paying now for 140.





No it isn't.
Posted by WhiskeyThrottle
Weatherford Tx
Member since Nov 2017
7363 posts
Posted on 1/18/18 at 8:58 am to
quote:

Because they are not in business to make happy customers. They are in business to make money off those customers. If they couldn't pretend you were getting 120-140 channels (most useless) in your cable bundle, they couldn't convince anybody to pay the obscene prices they charge for cable ("service"). Then they wouldn't make so much money.


I love it when they use that line in their sales pitch. You get 300+ channels. . . .

My response. "I have to surf through 300 channels, to find the 10 channels I might have an interest in". They usually shut up then.
Posted by Tiger Prawn
Member since Dec 2016
26350 posts
Posted on 1/18/18 at 9:05 am to
Probably in the contracts with the networks that require cable provider to put channels in their basic package or a certain percentage of the cable provider's total subscribers to have a particular network. Remember that a relatively small number of big media corporations (ABC/Disney, Viacom, NBC-Universal, etc) own an awful lot of networks. So those big companies can use their most popular networks as negotiating leverage to force cable companies to include their less popular networks in most packages.

Being able to pick individual channels would kill cable companies as they are today because a lot of people would cut down to 5-10 channels that they actually watch and the cable company wouldn't have justification to charge $100-150/month for TV service anymore. I'd drop ESPN in an instant if this ever became an option and only add it back in during college football season.
This post was edited on 1/18/18 at 9:06 am
Posted by Hat Tricks
Member since Oct 2003
28974 posts
Posted on 1/18/18 at 9:22 am to
quote:

Simply put, because their contracts with networks probably forbid them to not include particular networks in packages


This is the only correct answer I've seen so far. The cable providers have very little say so in what lineups are actually offered.
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