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re: Elon Musk running Twitter into the ground. Major ad firm recommends 5000 clients pause ads
Posted on 11/12/22 at 7:55 pm to reddy tiger
Posted on 11/12/22 at 7:55 pm to reddy tiger
quote:
If you don’t think misinformation that caused significant differences in Covid death rates between liberals and conservatives dangerous, or don’t think misinformation that undermines our democracy dangerous, or misinformation that endangers teachers and school board members dangerous, then you probably have “conservative views”.
If you don’t think leftists label things they don’t like as misinformation or hate then you might have “leftist views”.
Actual misinformation from those in power or in control of various media platforms is a problem especially when controlled by one side, so having more avenues in old and new media that aren’t controlled by the left or liberals is a good thing for democracy and marketing.
This post was edited on 11/12/22 at 8:05 pm
Posted on 11/12/22 at 7:55 pm to DoUrden
BaddestAndvari
Still waiting dumbass.
quote:
Twitter was ranked like 14th in daily traffic
Post the list, I am curious.
Still waiting dumbass.
Posted on 11/12/22 at 9:05 pm to uptiger1997
Elon thought he could just buy a regime mouthpiece.
You cannot just buy a piece of the Cathedral.
You cannot just buy a piece of the Cathedral.
This post was edited on 11/12/22 at 9:06 pm
Posted on 11/12/22 at 9:14 pm to uptiger1997
We don’t deserve Elon.
Posted on 11/12/22 at 10:19 pm to DoUrden
quote:
Still waiting

Sorry, I have a life and was spending it with my family... and not all over TD on a Saturday
P.S: that list was super easy to find, like, a simple DuckDuckGo search easy, first result, easy. Learn to find things on the internet instead of just taking TD's word on it
ETA: another big part of this study was that it did not take into account bot accounts which we know where a huge part of Twitter, which is probably a reason why internal information I'm seeing is that twitter is dropping on this list as of late (they are losing bots thanks to Elon)
This post was edited on 11/12/22 at 10:22 pm
Posted on 11/12/22 at 10:39 pm to BaddestAndvari
quote:
It’s a little hard to read the fine print on my phone, but this looks like monthly active users not daily traffic. Does it state how it defines the active part of active users?
quote:
Twitter was ranked like 14th in daily traffic
Posted on 11/12/22 at 10:48 pm to uptiger1997
Less ads good. Get rid of all ads.
Posted on 11/12/22 at 10:53 pm to DoUrden
quote:
Who can they direct 5000 clients to that has the traffic of twitter?
Isn't twitter like 80% bots?
Posted on 11/12/22 at 11:03 pm to HubbaBubba
quote:
Less ads good. Get rid of all ads.
You must want to pay subscriptions for everything including this site.
Posted on 11/12/22 at 11:08 pm to DoUrden
quote:
Doesn't the ad agency lose a shite ton of money if 5000 clients stop advertising?
They would likely just divert the spend to other channels or partners. And the days of media agencies charging a fee that’sa percentage of the plan amount are long gone. That said that memo is ridiculous. So because a different perspective is now represented it’s dangerous? Wow.
This post was edited on 11/12/22 at 11:25 pm
Posted on 11/12/22 at 11:11 pm to Narbona
quote:
Except ...advertisers are pulling dollars from those companies since Apple gave users the ability to opt out of ad targeting.
Those users will still see the same amount of ads, they’ll just be less relevant. I would know, I work in the industry.
Posted on 11/12/22 at 11:15 pm to Chucktown_Badger
quote:
Chitown_Badger
I’m also in the industry. You work for DSP or trading desk?
Posted on 11/12/22 at 11:17 pm to mmcgrath
quote:
He was backed by a lot of Saudi money who would love to sink Twitter. You have to wonder if they aren't covering some of his losses in a backroom deal.
Now do TikTok. And the President.
Posted on 11/12/22 at 11:24 pm to HubbaBubba
quote:
Less ads good. Get rid of all ads.
So then get ready for a monthly user fee. It’s one or the other
Posted on 11/12/22 at 11:26 pm to jlu03
quote:
I’m also in the industry. You work for DSP or trading desk?
We don’t sell programmatic. Only direct. Though I ve learned a bit from my friends who work at Google Facebook and Pinterest.
Posted on 11/12/22 at 11:33 pm to Chucktown_Badger
quote:
We don’t sell programmatic. Only direct. Though I ve learned a bit from my friends who work at Google Facebook and Pinterest.
I’m intrigued who you work for… Rarely find other people in the industry from here.
Posted on 11/12/22 at 11:59 pm to dallastigers
quote:
t’s a little hard to read the fine print on my phone, but this looks like monthly active users not daily traffic.
This is active user figures, they get the monthly data by daily data, it's pointless to use daily data when you are talking R&D, it's all about the average.
quote:
Does it state how it defines the active part of active users?
Yes:
1) Company Released Activity (this is the portion that can be over-inflated due to bots)
2) The Site's Self Service Advertising Resource
3) Media Polaris (I believe this is Hootsuite's proprietary Research Tool)
This data is curated by Hootsuite who is one of the leading researchers in information like this.
This post was edited on 11/13/22 at 12:04 am
Posted on 11/13/22 at 12:29 am to uptiger1997
Free speech??? Can't have that, now can we!
Posted on 11/13/22 at 12:37 am to jlu03
quote:
I’m intrigued who you work for… Rarely find other people in the industry from here.
I was as well for over 20yrs. After covid I became self employed.
Are you with an agency or a specific medium?
Posted on 11/13/22 at 1:07 am to LSUAngelHere1
I’m self employed as well. I work with publishers in the content arbitrage space. I’m looking to move on from this space and possibly go to a trading desk. Haven’t decided just yet
Who do you work for now that you are self employed?
Who do you work for now that you are self employed?
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