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re: Drug TV commercials aren’t made to sell drugs, but to keep the networks quiet

Posted on 2/2/26 at 12:21 pm to
Posted by ThePoo
Work
Member since Jan 2007
61649 posts
Posted on 2/2/26 at 12:21 pm to
I dont care why the commercials have become so prominent but I wish they would go away


Don't like being reminded of all the diseases everyone has while I'm trying to watch a game and be not stressed about life for a moment
Posted by Arthur Bach
Member since Jul 2016
3194 posts
Posted on 2/2/26 at 12:22 pm to
quote:

Too bad though, I'd be calling every MDs office I could to get patients switched to Jardiance if I could only benefit from a free pen


Do you sell Jardiance?
Posted by HogPharmer
Member since Jun 2022
3779 posts
Posted on 2/2/26 at 12:25 pm to
I dispense it.

But if I could get my hands on a few of those bad arse Boehringer Ingelheim pens, I would absolutely call to get doctors to prescribe it more...
Posted by medtiger
Member since Sep 2003
22001 posts
Posted on 2/2/26 at 12:39 pm to
quote:

I think the doctors’ minds are largely influenced by things other than commercials. Free lunched and dinners and such.


The last thing I want to do at lunch or after work is spend time with a drug rep spouting off about why their drug is the best. I'd rather have lunch on my own or dinner at home with my family. Drug reps just slow me down during clinic as well. What you're describing isn't really a thing in medicine these days.
Posted by HogPharmer
Member since Jun 2022
3779 posts
Posted on 2/2/26 at 12:50 pm to
I ran a report earlier here at work. My pharmacy dispensed nearly 100k scripts last year.

Of those 100k scripts, exactly 90% of them were for generic drugs. 10% were brand name drugs (i.e. the ones you see on TV and that these drug reps are supposedly buying you MDs out with).

And of those 10% of brand name, 27% of those were in med classes that largely ONLY have brand name drugs available (SGLT-2 inhibitors, Xa inhibitors, and the OT's favorite: GLP-1 inhibitors). And we all know that these patients are going to the doctors more-or-less demanding those GLP-1's.

The prescribing patterns that these morons on here are touting don't align with real-world data.
Posted by migui8618
Member since Nov 2023
782 posts
Posted on 2/2/26 at 12:51 pm to
Well...now we know who are either doctors, drug reps, or work at pharma.
Posted by WinnaSez
Jackson, MS
Member since Mar 2019
1395 posts
Posted on 2/2/26 at 12:52 pm to
Yeah, they’ll tell you to loose weight, but will do so while writing a script for an ACE Inhibitor or a statin.
Posted by HogPharmer
Member since Jun 2022
3779 posts
Posted on 2/2/26 at 12:58 pm to
When's the last time you saw a tv commercial for an ACE Inhibitor or a statin?

You think doctors are getting backdoor payments from drug reps for writing you a script for Lisinopril?

Or do you think it's maybe because after years and years of telling you to lose weight, you don't do it and now you have atherosclerotic heart disease and diabetes?
Posted by geaux4a
Nola
Member since Sep 2013
313 posts
Posted on 2/2/26 at 1:26 pm to
Rogan said something very similar to this when he talked with Bert Kreischer last week. If interested start listening around the 1 hr 43 minute mark for a few minutes. The conversation jumps pretty quickly from this to NSFW stuff just fyi.
Posted by Pfft
Member since Jul 2014
5092 posts
Posted on 2/2/26 at 1:58 pm to
The name of the drug should have to be the worst side effect. Infection of the skin of the parranium would be a great name for a drug.
Posted by Wayne Campbell
Aurora, IL
Member since Oct 2011
7326 posts
Posted on 2/2/26 at 2:35 pm to
quote:

they’ll tell you to loose weight, but will do so while writing a script for an ACE Inhibitor or a statin.


It's almost like they know most people won't make the lifestyle changes needed.

Or, hear me out on this, it may be useful to have the medication like statins while you're making the lifestyle changes.
Posted by SmackoverHawg
Member since Oct 2011
31609 posts
Posted on 2/2/26 at 3:12 pm to
quote:

Doctors who can prescribe the drugs are already bought off by the drug reps. They don’t care about commercials.

WRONG.
Posted by LSUA 75
Colfax,La.
Member since Jan 2019
4961 posts
Posted on 2/2/26 at 3:16 pm to
“ What you’re describing isn’t really a thing in medicine these days”

True but I remember when it was.I was a nurse in the glory days of bribery of Drs.I hunted and fished with a couple drug reps,they drink a few beers ad they would start dropping the stories about taking Drs on hunting,fishing,golfing trips.Would get them tickets to LSU games,Saints games,stuff like that.They would have been fired if their company found out they were talking.Interesting thing,they generally despised most of the Drs.

Drug companies do it different now.I’ll use Eli Lilly and Xigris as an example.E.L,ran a shoddy trial,would pay influential Drs to allow their name to be used as a co-author,had the study published in the New England Journal of Medicine,supposedly a prestigious journal.After the study came out it was off to the races.
I remember couple Intensivists where I worked were beside themselves, they were so excited.Miracle drug answer to a big problem,
10 years later,Xigris was found to be of no benefit and was taken off the market.Eli Lilly made billions off it,NEJM made bank selling reprints of the study and some Drs were compensated handsomely to allow their names to be listed as co-authors.FDA Drs probably got bribed to approve Xigris.I don’t,know that but considering the revolving door between Pharma and FDA I suspect they got something.
One thing still goes on,drug reps will hire a credentialed Dr to give a talk about their drug.They never mention the trade name,only the generic name.
Typically it’s at a restaurant,get a nice meal out of it while the paid off Dr.gives his talk.I’ve been to a couple of those even though I wasn’t a Dr.
I know one Dr.that does it often.Reps refer to him as their “drug whore”.
Posted by SmackoverHawg
Member since Oct 2011
31609 posts
Posted on 2/2/26 at 3:20 pm to
quote:

But if I could get my hands on a few of those bad arse Boehringer Ingelheim pens, I would absolutely call to get doctors to prescribe it more...

Pens are an illegal gift. We don't get shite. Some pizza or other bullshite for the office staff from time to time. Maybe I give off vibes that I can't be bought off, but being one of the biggest targets around for 2 decades, you'd think at least on rep would've tried to buy me off. Nope...zero.
Posted by Bill Parker?
Member since Jan 2013
5410 posts
Posted on 2/2/26 at 3:32 pm to
Smack, it's probably your endearing personality that's been chasing them away all these years.

Relax a bit. Try pinching your next drup rep on the arse... I'm sure he'll shower you with favors.
Posted by Porpus
Covington, LA
Member since Aug 2022
2718 posts
Posted on 2/2/26 at 3:35 pm to
Interesting take.

The big TV networks, the NFL, and the pharmaceutical industry all seem to be throwing money back-and-forth in a sort of symbiotic relationship that I don't think (or hope) is sustainable.

Do we really all love broadcast TV, psoriasis pills, and NFL "football" all that much? Everyone I know just sort of tolerates these things as inevitable.

I used to think that we needed at least one developed nation to have a for-profit healthcare system, or innovation would cease. Now that I see the form taken by this innovation (lots of pills for scab-picking "eczema sufferers" and chicks who think they shite too much while real disease continues to run rampant), I am not so sure anymore.

The whole system seems unsustainable to me. You can probably throw in the big IT consultants, too, with their breathless go-nowhere TV golf promises.

There's not enough value in there for it to last. It's an ultra-high-stakes shell game.
Posted by migui8618
Member since Nov 2023
782 posts
Posted on 2/2/26 at 3:42 pm to
Posted by Chucktown_Badger
The banks of the Ashley River
Member since May 2013
37090 posts
Posted on 2/2/26 at 3:44 pm to
quote:

What you're describing isn't really a thing in medicine these days.


I've been doing my best to educate them but it's good do have a real doctor saying it too. That said they won't believe you because they desperately want things to be the way they want think they are.
This post was edited on 2/2/26 at 3:45 pm
Posted by Chucktown_Badger
The banks of the Ashley River
Member since May 2013
37090 posts
Posted on 2/2/26 at 3:46 pm to
quote:

Well...now we know who are either doctors, drug reps, or work at pharma.


Yes, they're the people in here telling you how things actually are and how it actually works.
Posted by tilthatday
New Orleans
Member since Mar 2009
1014 posts
Posted on 2/2/26 at 3:47 pm to
the purpose of the ads is to make the networks see the drug companies as revenue sources and go easy.
It's so obvious, isn't it? The general public gets bombarded with an ad for a drug they can't pronounce and that is only available by prescription. News Flash: the viewer, not being a licensed physician, couldn't order or prescribe the drug even if he understood what the commercial was saying. And he can't.
The commercial then ends with that stupid: "Ask your doctor about..." language. As if anyone will and as if the doctor is taking orders from the patient like a Waffle House waitress.
It is embarrassingly obvious...
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