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Did Suburu Once Try to Make a Marketing Push into the South?

Posted on 12/7/24 at 12:54 pm
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
68080 posts
Posted on 12/7/24 at 12:54 pm
Recent thread on here had me thinking, there was a really memorable Suburu jingle back in the day. I initially thought it might have been attributable to The Mandela Effect, or that I had misremembered it maybe. However, a Google search revealed that it was, in fact, a thing but little else about the concept.

Considering the Suburu brand has become synonymous with the Pacific NW, anyone remember the deal with this marketing idea? Certainly this wasn't a local or regional spot since I was familiar with it even in Louisiana.



Heh. Edited to fix thread title.

This post was edited on 12/7/24 at 1:40 pm
Posted by lsubatman1
Member since Feb 2009
1318 posts
Posted on 12/7/24 at 12:56 pm to
Im pretty sure only lesbians and nancy boys drive subarus. My wife wanted to get one and i started asking questions LOL!
Posted by Big Scrub TX
Member since Dec 2013
36886 posts
Posted on 12/7/24 at 1:11 pm to
I love Subura. That's the Japanese beer, right?
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
281853 posts
Posted on 12/7/24 at 1:15 pm to
quote:

Im pretty sure only lesbians and nancy boys drive subarus.


Its mainly old ladies here. Its the official car of all females between 50-70.

Posted by billjamin
Houston
Member since Jun 2019
15007 posts
Posted on 12/7/24 at 1:16 pm to
My grandma had an ST6. That was a weird little car.
Posted by HempHead
Big Sky Country
Member since Mar 2011
56276 posts
Posted on 12/7/24 at 1:18 pm to
quote:

Im pretty sure only lesbians and nancy boys drive subarus.


Counterargument:

Posted by Limitlesstigers
Lafayette
Member since Nov 2019
3797 posts
Posted on 12/7/24 at 1:20 pm to
(no message)
This post was edited on 5/4/25 at 4:08 pm
Posted by danilo
Member since Nov 2008
23283 posts
Posted on 12/7/24 at 1:21 pm to
I need AWD to deal with the south Louisiana snow
Posted by Fat and Happy
Baton Rouge
Member since Jan 2013
18585 posts
Posted on 12/7/24 at 1:37 pm to
I know the street racing ones have some pull from the car folks

But the normal ones are pretty terrible. I don’t wear tevas sandals either so i probably wouldn’t like them at all
Posted by Basura Blanco
Member since Dec 2011
10606 posts
Posted on 12/7/24 at 1:47 pm to
quote:

I know the street racing ones have some pull from the car folks


I read this while pretending your were referencing lesbians and it made me laugh.
Posted by Rendevoustavern
Member since May 2018
1695 posts
Posted on 12/7/24 at 2:17 pm to
I find their stigma very interesting. We have a few neighbors that drive the crossovers and they are terrible looking autos. They are also the quintessential "gay" "coexist" "bernie bro" "grab em by the ballot" type folks; yet they make arguably one of the best offroad/rally cars. Really an interesting spectrum of owners/drivers.



Posted by VABuckeye
NOVA
Member since Dec 2007
37506 posts
Posted on 12/7/24 at 2:20 pm to
The old WRX STI was a little rocket.
Posted by BuckyCheese
Member since Jan 2015
57778 posts
Posted on 12/7/24 at 2:21 pm to
Don't really know why anyone outside snow country would want one.
Posted by BobABooey
Parts Unknown
Member since Oct 2004
15434 posts
Posted on 12/7/24 at 2:25 pm to
A family from Little Rock moved into our New Orleans suburb neighborhood around the mid-1970’s. They had a kid my age so he became part of our peer group. His dad was a VP, or something similar, with Subaru and the son said he was sent to the area to help Subaru break into the Louisiana market. Toyota was starting to be successful but the AWD Subarus just didn’t resonate with folks in Louisiana. The son was a big fan of Subaru and talked about all the technical advances the company was responsible for, etc and even he was frustrated by the lack of sales. They moved back to Little Rock after about two years.

One cool thing was they had a rotating collection of 2 or 3 new Subarus and got a Brat for a period of time. We rode around in the back and thought it was great.
Posted by Nado Jenkins83
Land of the Free
Member since Nov 2012
62807 posts
Posted on 12/7/24 at 2:30 pm to
It's really strange that those weirdos buy a good car when they are so emotional about the rest of their lives.

It's a logically smart purchase. Especially if you live in snowy areas.
This post was edited on 12/7/24 at 2:33 pm
Posted by BoogaBear
Member since Jul 2013
6461 posts
Posted on 12/7/24 at 2:33 pm to
I used to work with a guy that drove a Subaru and we used to hate on him all the time. Called him a lesbian, told him he only does it because he wants to take care of the environment and called him a hippy. This was during the Subaru push to show how much they cared for the environment.

He finally goes, "just because I drive a Subaru doesn't mean I give a shite"
Posted by TheBoogeyman
Covington
Member since Apr 2020
313 posts
Posted on 12/7/24 at 2:44 pm to
I work for a Subaru dealership in Louisiana and I was like man these cars are ugly but over time I’ve slowly thought about getting one because of my discount and being able to get parts cheap as well as labor rate for maintenance. I’m fighting the urge though!
Posted by morganwadefan
TN
Member since May 2023
1089 posts
Posted on 12/7/24 at 3:00 pm to
They have good dog commercials and Darryl Waltrip sells them, so I’d drive one before I ever drove a POS Nissan.
Posted by Revelator
Member since Nov 2008
60916 posts
Posted on 12/7/24 at 3:03 pm to
quote:

Considering the Suburu brand has become synonymous with the Pacific NW


I went to Vermont in October and it seemed like one out of every 10 vehicles were Subarus. But yes, the west is full of them.
This post was edited on 12/7/24 at 3:04 pm
Posted by LSUDad
Still on the move
Member since May 2004
60648 posts
Posted on 12/7/24 at 3:13 pm to
My family owns a Subaru dealership. Consumer Reports rates them high in Owner satisfaction, reliability, dependability and resale value.
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