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re: Dealership mark ups on broncos are insane

Posted on 7/12/23 at 10:55 am to
Posted by SleauxMoe
Member since Oct 2019
31 posts
Posted on 7/12/23 at 10:55 am to
I think it must depend on the dealer. Ordered mine and paid MSRP (38,900) when it came in. And take all that other BS with a grain of salt. Does everything my 2 previous jeeps did and with a lot more comfort and ride stability. Hasn't ever been in the shop, knock on wood, but couldn't say that about my TJ or JK.
Posted by Bronson2017
Birmingham
Member since Feb 2019
2196 posts
Posted on 7/12/23 at 10:57 am to
quote:

My neighbor can’t wait to ditch his. 1 year in he has had to replace the engine and the hard top.


I understand vehicles aren't what they used to be but this is insane. How does one have to replace an engine after one year??
Posted by root
PNW
Member since Nov 2020
49 posts
Posted on 7/12/23 at 10:58 am to
quote:

Watch this and you’ll lose your desire for that junk.


A computer simulation...
Posted by achenator
Member since Oct 2014
3241 posts
Posted on 7/12/23 at 11:07 am to
quote:

I likely am. New ones look great
I am told some dealers have lists of prospective buyers already in the triple digits.
Posted by Bunta
Member since Oct 2007
12671 posts
Posted on 7/12/23 at 11:19 am to
quote:

I used to want a bronco but after seeing a collision video of it getting rear ended at 30 mph and getting squashed like a bug i will never drive one of those. Sticking with the pickup truck route.


Yeah, that computer sim is 100% accurate I'm sure.
This post was edited on 7/12/23 at 11:19 am
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
78159 posts
Posted on 7/12/23 at 11:20 am to
i don’t have any idea how accurate these videos are but i’ve been watching simulations of cars inc rash tests and the Bronco does NOT do wel.

but it’s computer generated so i have no idea if it’s even remotely reliable.
Posted by BregmansWheelbarrow
Member since Mar 2020
3105 posts
Posted on 7/12/23 at 11:24 am to
It absolutely amazes me that not only will people drive gladiators and broncos, but they will pay huge premiums to do so.
Posted by JackieTreehorn
Member since Sep 2013
34740 posts
Posted on 7/12/23 at 11:25 am to
quote:

I understand vehicles aren't what they used to be but this is insane. How does one have to replace an engine after one year??

Ford has been having horrible problems with these engines. Probably all the turbo bullshite.
Posted by Boudreaux35
BR
Member since Sep 2007
22281 posts
Posted on 7/12/23 at 11:33 am to
quote:

My neighbor can’t wait to ditch his.


What is he waiting for? Seriously. If he really wants to get rid of it, he can. Or does he just rather keep whining?
Posted by 24nights
North of I10
Member since Apr 2012
5246 posts
Posted on 7/12/23 at 11:37 am to
I paid sticker for my 23 Raptor Bronco back in February
Posted by Magnus
San Diego
Member since Sep 2019
1931 posts
Posted on 7/12/23 at 11:38 am to
just ordered one in june, guess i'll get next year
Posted by POTUS2024
Member since Nov 2022
20943 posts
Posted on 7/12/23 at 11:57 am to
quote:

People don't realize modern Jeeps are not the mechanical nightmare the CJs or YJs were


I put 150k on a YJ and had no issues except needing to re-charge AC one time because a fitting came loose. Everything else was routine maintenance.
Posted by SixthAndBarone
Member since Jan 2019
10492 posts
Posted on 7/12/23 at 11:58 am to
Supply and demand

Demand is high, currently
Posted by stelly1025
Lafayette
Member since May 2012
9873 posts
Posted on 7/12/23 at 12:00 pm to
Don't buy them and that is retarded.
Posted by USMCguy121
Northshore
Member since Aug 2021
6332 posts
Posted on 7/12/23 at 12:02 pm to
frick paying 15k over sticker for a base model
Posted by Norbert
Member since Oct 2018
3560 posts
Posted on 7/12/23 at 12:03 pm to
quote:

Find better dealerships to deal with.


I wish we didn’t have to and had the option to order directly from the manufacturer, skipping over the government-protected middlemen.
Posted by ELLSSUU
Member since Jan 2005
7955 posts
Posted on 7/12/23 at 12:05 pm to
I saw a used 2021 Badlands edition posted the other day with an asking price of $93,000. That’s insane and absolutely stupid. $100K for a used Ford Bronco, lol.
This post was edited on 7/12/23 at 12:05 pm
Posted by AlumneyeJ93
Member since Apr 2022
896 posts
Posted on 7/12/23 at 12:09 pm to
My wife has been researching Broncos, built one on line and is ready to place an order at the same dealer I recently bought a truck from. He told us there won't be any mark up.
Don't like paying MSRP but that's where we are at these days and she hasn't had a new vehicle in 10+ years.

A couple of competitors that we have visited and viewed on line have markups starting around $7,500.

Gotta shop around a lot to filter out the unscrupulous ones.
Posted by LemmyLives
Texas
Member since Mar 2019
13188 posts
Posted on 7/12/23 at 12:16 pm to
Build it on Ford.com. Read some Ford forums, there are certain configurations/accessories that delay the build.

Be patient, you get it for MSRP. It's what I did for an Outer Banks edition.
Posted by BayouBlitz
Member since Aug 2007
18126 posts
Posted on 7/12/23 at 12:21 pm to
I've had mine 2 years. Zero problems. Easy to customize.

No complaints. Still get compliments. Would buy again.

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