Dealer invoice pricing

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You can try finding all of that with all of the BS out there, but having two or three dealerships compete against each other is a good way to do it as well.

When I bought my first car I paid for a dealer invoice price report. It was a long time ago so I don’t remember where I bought this from

Go to a dealership you don’t wanna buy from and become an a-hole. Keep negotiating until you gotta walk out. Then go to the next and start there. I did this to 5 different ones when I wasn’t in any hurry. I had an idea what the right $ was from doing my homework but I wanted to see how close I’d get.

Read will covers stuff.

Drag out the process, make them invest their time. Don’t show your cards (your emotions). And make them seek your approval by telling that it isn’t good enough. Don’t be scared to walk out right as the deal is being completed. I wouldn’t say being an a-hole is the correct thing; be stern and firm on your decisions. You want them to kinda like you, but not be able to predict you and to get into a situation where they do the people pleasing. It can surely happen. It also takes a lot of effort, but you have to decide what is worth it to you. Just give yourself permission to be a little selfish. It’s your hard earned money.

car-buying-strategies.com
You are welcome

I hadn't seen that website before, but it does look pretty accurate for the invoice and holdback.

My advice is pick the price you are comfortable paying, with or without a trade in, and stick to your price. If that dealership won't meet you, go to another and let the salesman know you are going to another.

I bought a new Accord a few months ago, their initial offer vs what I wanted to pay was $6K different, and I didn't think they would come down and meet me, but I kept getting up to leave, and they kept coming closer to my price.
When they got there, I was actually quite surprised.

I worked for GM in the 90s. I will use GM in this, but it works the same for all brands.

There is a dealer invoice on the window. It is a joke.

There is a printed (non window) invoice sent to the dealer that is a little cheaper (maybe 2-4%) than the window sticker. Sometimes a salesman will "Let you see it". It is also a joke.

There is an actual invoice that is on the dealer's books. It is never made available in printed form to the sales force, although the sales manager "might" know it - but not always and not for every car or truck on the lot. He might tell that invoice amount to some on his sales force, but not always.


There are weekly, monthly, quarterly and annual sales expectations placed on Dealerships. If they meet them, they (the dealers) get rebates directly from GM, for each level of sales goals they meet.

At the end of the year, a dealer can tell you what the actual sales price of each vehicle could have been, had it been fully discounted. They never know if a vehicle could be fully discounted until the end of the year when all rebates have been given to the dealer by GM.

If they are selling you the "top of the line" vehicles on their lot, the discount they could give if they wanted is significant. They NEVER give it. If the vehicle is a lower tier vehicle, that discount is a lot less, unless they move/sell huge numbers of that model.

They make tons of money off their top of the line vehicles and almost all of the trucks they sell. It is getting to be that way with SUVs also.

To say that a dealer knows what a vehicle cost him before the end of the year is not true, since his costs on any one vehicle are not known until all of the rebates are given.

This is why most dealerships will give you a better deal than normal if it is the end of one of the sales goals periods - if they have not met their sales goal for that period - they will sell the vehicle for less money - but still at a good profit for them, regardless of what they tell you.

The sale of Automobiles is never a buyers market - always a sellers market.

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, tell them youll pay invoice for the car,

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Good lord, don't listen to this advice. What a rube. And know that True Car is bullshite that favors the dealers.