re: Bud Light Hits New Weekly Sales Lows

Yes, Coors/Molson is woke too. But to win the war you have to fight battles one at a time. Keep the press on with BL and eventually they are a non factor. Eventually Coors/Molson is the big seller then you can tackle them.

Transweiser is spending ungodly amounts of money for influancers, paid writers, ads and giveaways. Every tactic is being used to undo sales losses. But to no avail. People have moved on. And they have yet to fire anyone.

They think people will give in. Thats how these rich execs look at us, as pushovers and throw some money and giveaways our way and get sales back. They really live in a different world and we are just chess pieces.

One good thing is people being exposed to Yuengling. And this will allow them to grow their company. It takes time to meet demands so fast and they are not nearly as large. But given their sales are way up (likely maxed out on their capacity) this will allow them to have better ability to expand. And then take on more market share. If everyone stopped buying both Bud/Molson-Coors there is not enough capacity for other beer makers to match. But this BL fiasco is great for Yuengling and local brewers to increase capacity.

Eventually all CEO’s will tell their marketing folks “don’t Bud Light my company”. This is just the beginning, long ways to go. I read BL is going to have daily cash giveaways this summer. Don’t fall for it, our values mean more than money.