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Started By
Message
re: Anheuser-Busch CEO disavows Dylan Mulvaney
Posted on 5/4/23 at 9:58 am to hawgfaninc
Posted on 5/4/23 at 9:58 am to hawgfaninc
Maybe explain that they don’t actually hate their customers. Because the activist behind this campaign literally said that Bud Light’s customer base was undesirable. I believed she used the term “fratty”.
2
Posted on 5/4/23 at 9:58 am to hawgfaninc
quote:
'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
So let me see if I understand what they’re saying. The Dylan Mulvaney ad, including the can with his picture on it, was done by an “outside agency” without approval of AB management?
And yet there’s no mention of an apology?
And there’s no mention of the name of this outside agency?
And they have no plans to terminate the relationship with the outside agency?
And the two marketing execs are only on leave and not fired?
And why would they even be on leave if they had nothing to do with it?
Hey Bud, I don’t believe you.
Posted on 5/4/23 at 9:58 am to hawgfaninc
quote:
'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
quote:honestly only mouth breathers saw the tranny on a blue can on their tickertocker feed and considered it a 'political statement'
It read: 'Anheuser-Busch did not intend to create controversy or make a political statement.
But then it all goes back to 'know your clientele' since that's their market... sooo
Posted on 5/4/23 at 9:58 am to hawgfaninc
quote:
it was 'not a campaign' as a letter to retailers insister it was 'just one can'.
It was a paid collab for Mulvaney to be a brand ambassador.
Posted on 5/4/23 at 9:59 am to SuperSaint
Big issue here is that their client base has moved onto a product that tastes better, costs the same, and is located inches away from Bud Light on store shelves.
Won’t be easy to get that back without major discounts and rebranding. And by then some of their sales team and wholesalers might have moved on.
Refocusing a brand is always tricky. You have to appeal to a new market without upsetting your loyal customers. Referring to your customers as undesirable in an interview is incredibly stupid and only makes that transition more difficult. They screwed up. It will take time to right this ship.
Won’t be easy to get that back without major discounts and rebranding. And by then some of their sales team and wholesalers might have moved on.
Refocusing a brand is always tricky. You have to appeal to a new market without upsetting your loyal customers. Referring to your customers as undesirable in an interview is incredibly stupid and only makes that transition more difficult. They screwed up. It will take time to right this ship.
This post was edited on 5/4/23 at 10:02 am
Posted on 5/4/23 at 10:00 am to hawgfaninc
If ANYONE, ANYWHERE thinks this was done by some random advertising agency on contract and didn’t get the clearance of Bud Light management at all levels you don’t know how this stuff works.
I was going to cut and paste the direct falsehoods in my response but it’s pretty much the entire first post. They did something that sounded good in their echo chamber. Turns out, outside of their echo chamber, people disagree with them.
Posted on 5/4/23 at 10:00 am to Jimbeaux
quote:
So let me see if I understand what they’re saying. The Dylan Mulvaney ad, including the can with his picture on it, was done by an “outside agency” without approval of AB management?
Yes, even though their VP of marketing (or whatever the frick her title was) literally came out and said why she made the decision to partner with Mulvaney.
ETA: It's so hilarious and awesome that they won't just come out and say "Hey, we fricked up. We're sorry" and then try to capitalize on decades of solid marketing to try to retain customers. Instead we get all these half-assed explanations and bullshite responses that either don't mean anything or are pure bullshite lies. And the result seems to be digging them even deeper into the hole.
It's incredible to watch.
This post was edited on 5/4/23 at 10:03 am
Posted on 5/4/23 at 10:00 am to hawgfaninc
I think he still missed the mark here. blaming "misinformation" and "just one can" completely ignores the fact that he has a senior VP on video calling his paying customers outdated, fratty and gross... the inference thereby being that this 'new direction' is modern, inclusive, and wonderful in contrast. He's failing to see the entire point. I think everyone has tolerated the annual rainbow beer cans during pride month. They just buy the non-rainbow ones. This one was different because we saw behind the curtain how they really feel about their target market.
This post was edited on 5/4/23 at 10:01 am
Posted on 5/4/23 at 10:00 am to hawgfaninc
quote:
creating a future of more cheers
Posted on 5/4/23 at 10:00 am to hawgfaninc
quote:
'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
Hmmm...That doesn't seem to jive with the VP of Marketing saying that it was a team up to celebrate the milestone for the influencer and to show inclusivity. I believe she also stated the brand under her watch was going to break away from the 'frat boy' demographic that was their core base to include more women and be more inclusive. If the VP of marketing set all this up with intent, I'd have to say it was most definitely a concentrated effort.
Posted on 5/4/23 at 10:01 am to hawgfaninc
frick um, and make an example of them
Posted on 5/4/23 at 10:01 am to hawgfaninc
quote:
'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
As long as this messaging continues, InBev will not make any progress.
Posted on 5/4/23 at 10:02 am to SuperSaint
quote:
honestly only mouth breathers saw the tranny on a blue can on their tickertocker feed and considered it a 'political statement'
Stop trying to tell me everyday across all aspects of media and entertainment that transgenderism is normal, and I might not hate them every time I see one.
Posted on 5/4/23 at 10:02 am to A Smoke Break
quote:
Tranny board
Or Aggie Board....either works
Posted on 5/4/23 at 10:02 am to hawgfaninc
quote:
In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
If this is true I want to see lawsuits happen the other way. Prove it. I prob still wont drink their sht beer, but this is all just back tracking now.
Posted on 5/4/23 at 10:02 am to hawgfaninc
All that shite said. Just shut up and make beer. JFC. You aren't that important to think people want you to be inclusive and all that DEI shite.
Posted on 5/4/23 at 10:03 am to hawgfaninc
bullshite!
Such a weak attempt to shift the blame to a single person not actually working for AB.
Then why does your VP of marketing say this if it was not a focus of the company:
Such a weak attempt to shift the blame to a single person not actually working for AB.
Then why does your VP of marketing say this if it was not a focus of the company:
quote:
I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light, Heinerscheid said.
We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach," she said.
This post was edited on 5/4/23 at 10:04 am
Posted on 5/4/23 at 10:03 am to hawgfaninc
quote:
the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.
So do they disapprove now? I don't see where they say that? This is the "I'm sorry I got caught" speech.
This post was edited on 5/4/23 at 10:09 am
Posted on 5/4/23 at 10:03 am to SuperSaint
quote:
honestly only mouth breathers saw the tranny on a blue can on their tickertocker feed and considered it a 'political statement'
Well the tranny issue is a political issue regardless of the hole you choose to breath out of.
Posted on 5/4/23 at 10:03 am to hawgfaninc
They’re getting closer but still not there.
They need to put Riley Gaines and /or Matt Walsh as brand ambassadors and tell the Human Rights Campaign to frick off. That would be a start.
This isn’t blowing over.
Also no “pride” cans or social media statements of support.
They need to put Riley Gaines and /or Matt Walsh as brand ambassadors and tell the Human Rights Campaign to frick off. That would be a start.
This isn’t blowing over.
Also no “pride” cans or social media statements of support.
This post was edited on 5/4/23 at 10:06 am
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