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Started By
Message
2
Posted on 7/8/23 at 4:01 pm to rintintin
quote:
This is like marketing 101, if your product isnt unique, branding is everything. All the people saying it wouldn't last failed to realize how simple it is for people to grab a comparable case of beer 5 feet away.
And now, they have no reason to go back. Bud Light offers nothing, people just chose it out of habit and now that habit has changed.
I've always said the closest analogy is Victoria's Secret.
You need price, quality, or branding. VS is overpriced (women complained as far back as the 1990s), and the quality is very low (source: Bridget Phetasy). The one thing they had was being synonymous with female sexiness. When they promoted trannies and landwhales they lost that.
BL is the same, except instead of being expensive and lousy they were a Chevy brand with near perfect substitutes available. Now they have a negative brand association.
Posted on 7/8/23 at 4:01 pm to Darth_Vader
Too big to fail???
Posted on 7/8/23 at 4:05 pm to Darth_Vader
Imagine the number of beer drinkers who had something besides Bud Light for the first time and discovered beer can be tasty. That’s the killer for shite beer like bud light.
Posted on 7/8/23 at 4:08 pm to dukke v
quote:
They will never get back inside the top ten.
They were already 9th on this list last year according to the Fox News article lol
Posted on 7/8/23 at 4:09 pm to Darth_Vader
Local Budweiser distributor is pulling out all the stops…
This post was edited on 7/8/23 at 4:12 pm
Posted on 7/8/23 at 4:10 pm to Darth_Vader
We recently went on a cruise (last week) and I am not exaggerating when I say I did not see a single person drinking a Bud Light. Not one. I think it’s a bit of an overreaction that most people have had but money talks. No one wants to be the one seen drinking Bud Light. It’s become the Scarlet Letter of beer.
Posted on 7/8/23 at 4:10 pm to Darth_Vader
Posted on 7/8/23 at 4:12 pm to Darth_Vader
I was hoping to find the actual full list. But even the linked Fox article didn't really have anything.
Posted on 7/8/23 at 4:16 pm to Warfox
quote:
Let this be a lesion to any company who is, or is considering pushing identity politics.
This is a lazy take. Bud Light didn't screw up by playing politics, they screwed up because they didn't play it right. They pissed off their core audience.
"Know your audience" is the lesson, here.
Posted on 7/8/23 at 4:17 pm to Darth_Vader
This should be a lesson in Economics 101 on what NOT to do to be a successful brand.
Posted on 7/8/23 at 4:20 pm to Fat and Happy
quote:you people are so clueless about what is happening.
I absolutely love that a company bet on the ring horse. The horse runs the race, breaks its leg and then a couple weeks later the company bets on the horse with the broken leg to run again.
quote:
And the worst part is that other companies can’t seem to learn from it and are trying to say hold my beer and watch this.
There is a reason this is happening and it's not to please the woke crowd. be patient; it's coming to your company also but you'll probably never know.
Posted on 7/8/23 at 4:22 pm to SteelerBravesDawg
Baby Tac says, “More for me!”
What pisses me off around here is that the ignorant rednecks won’t buy Bud Light, but they are still pounding Michelob Ultra. That’ll show ‘em.
What pisses me off around here is that the ignorant rednecks won’t buy Bud Light, but they are still pounding Michelob Ultra. That’ll show ‘em.
Posted on 7/8/23 at 4:27 pm to Ross
quote:
How many people really bought Bud Light because they just loved Bud Light?
It was always a shitty beer.
Posted on 7/8/23 at 4:29 pm to Mid Iowa Tiger
quote:
Imagine the number of beer drinkers who had something besides Bud Light for the first time and discovered beer can be tasty.
A lot of them just switched over to just as shitty Coors Light.
Posted on 7/8/23 at 4:31 pm to genuineLSUtiger
quote:
Go Woke, Go broke
I hate when a phrase catches on and people say it as if they came up with it.. This is the new "play stupid game when stupid prizes".
Yall need to think about people who own stock in these companies before just up and trying to cancel them.
Posted on 7/8/23 at 4:31 pm to Darth_Vader
We now know what the most expensive beer of all time is.
Posted on 7/8/23 at 4:33 pm to Darth_Vader
One side has always equated Bud Light with NASCAR/Joe Dirt retards. Now that the other side equates Bud Light with the touchy/feelies, I'm guessing no one will care if the brand evaporates into thin air.
Posted on 7/8/23 at 4:38 pm to Darth_Vader
There will be another large woke company in waiting to stand up and say, "hold my Bud Light".
Posted on 7/8/23 at 4:38 pm to dukke v
quote:
This damage is permanent . They will never get back inside the top ten
I hope so, but I doubt it
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