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Why is Shazam! underperforming at the box office?

Posted on 4/17/19 at 10:09 am
Posted by Green Chili Tiger
Lurking the Tin Foil Hat Board
Member since Jul 2009
47610 posts
Posted on 4/17/19 at 10:09 am
$96 Million domestic after two weekends?

Edited thread title.
This post was edited on 4/17/19 at 10:54 am
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51616 posts
Posted on 4/17/19 at 10:13 am to
It's not tanking. The budget for this film wasn't anything crazy. It should finish at 150, domestically, and 400 WW.

WB did a poor job with the marketing, IMO.
Posted by Green Chili Tiger
Lurking the Tin Foil Hat Board
Member since Jul 2009
47610 posts
Posted on 4/17/19 at 10:15 am to
quote:

The budget for this film wasn't anything crazy. It should finish at 150, domestically, and 400 WW.



The production budget is listed at $100 Million.
Posted by Bham4Tide
In a Van down by the River
Member since Feb 2011
22091 posts
Posted on 4/17/19 at 10:15 am to
I thought it came in above the expectations . . .

It didn’t cost a ton (relatively speaking) compared to other superhero movies.
Posted by mindbreaker
Baton Rouge
Member since Dec 2011
7639 posts
Posted on 4/17/19 at 10:16 am to
quote:


Why is Shazam! tanking so hard at the box office?
$96 Million domestic after two weekends?


Zach Levi's arse is way too voluptuous. If anything we have learned that captain marvel needs a flatter behind to cut down on wind shear. He just isn't realistic as that type of superhero
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36058 posts
Posted on 4/17/19 at 10:16 am to
quote:

Why is Shazam! tanking so hard at the box office?

You know better. And you're better than this.
Posted by thatoneguy
Baton Rouge
Member since Apr 2014
590 posts
Posted on 4/17/19 at 10:16 am to
I think it was a mistake releasing this so close to Endgame. People already have their fill of superheroes at the moment
Posted by MorbidTheClown
Baton Rouge
Member since Jan 2015
65997 posts
Posted on 4/17/19 at 10:18 am to
bad timing
Posted by teke184
Zachary, LA
Member since Jan 2007
95700 posts
Posted on 4/17/19 at 10:19 am to
DC’s track record is spotty and not being able to call it Captain Marvel probably makes people go “Shazam!? Shaq’s doing a sequel to the genie movie?”


Hell, I’m a big comics fan and I wasn’t even aware this was coming out until right before it dropped.
Posted by Ash Williams
South of i-10
Member since May 2009
18147 posts
Posted on 4/17/19 at 10:21 am to
They got my money the other day and it was one of the more fun superhero movies ive ever seen
Posted by Green Chili Tiger
Lurking the Tin Foil Hat Board
Member since Jul 2009
47610 posts
Posted on 4/17/19 at 10:23 am to
quote:

You know better.


I honestly don't. It had good word of mouth, strong critical reception, solid audience scores, follows Aquaman and Wonder Woman which both performed well...
Posted by Smoke7024
Member since Jun 2010
22679 posts
Posted on 4/17/19 at 10:23 am to
The movie may be fine, but I have no interest in the character. I think Marvel having their whole universe intertwined is why their lesser known character's movies do well. Just my opinion though.
Posted by TigerinATL
Member since Feb 2005
61509 posts
Posted on 4/17/19 at 10:24 am to
quote:

It should finish at 150, domestically, and 400 WW.



Shazam appears to be a comic relief super hero movie like Ant Man. Ant Man made $180 Domestic and $519 WW. It's not like every comic book movie is going to get close to the $1 Billion mark.
This post was edited on 4/17/19 at 10:25 am
Posted by ell_13
Member since Apr 2013
85040 posts
Posted on 4/17/19 at 10:25 am to
How is this a tank again? Based on week one, it dropped 54% to week 2. Perfectly normal. Obviously it will have difficult staying power with endgame coming but it’s still a solid showing. Tank is too strong.
Posted by Olric
New Orleans
Member since Jul 2015
1886 posts
Posted on 4/17/19 at 10:25 am to
I had never heard of Shazam! and went into the movie expecting mostly a spoof of other superhero movies and left very entertained and wanting a continuation of the story. I liked this movie better than any Superman or Hulk movie.
Posted by TeddyPadillac
Member since Dec 2010
25577 posts
Posted on 4/17/19 at 10:26 am to
They should have waited until the summer to release it.
Posted by Green Chili Tiger
Lurking the Tin Foil Hat Board
Member since Jul 2009
47610 posts
Posted on 4/17/19 at 10:28 am to
quote:

Tank is too strong.


Maybe I should have said "underperforming", but I was honestly just shocked it was under it's production budget after 2 weekends.
Posted by Loaner1231
Member since Jan 2016
3903 posts
Posted on 4/17/19 at 10:28 am to
It has done well enough to get a green light for a sequel. DC is on the right track with Shazam!, Aquaman, and WW.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36058 posts
Posted on 4/17/19 at 10:32 am to
'Shazam!' Is No More A Box Office Bomb Than 'Ant-Man' Or 'The Wolverine'
quote:

...if you count the film’s sneak previews ($3.3 million two weeks before opening day) in the debut weekend numbers (as I do, since anyone who showed up two weeks early would otherwise have seen the film on opening weekend), then it’s a 55.8% drop from a $56.8 million debut, which still makes it about as leggy as The Winter Soldier or Venom (-56% from an $80 million launch). Point being, despite some weak weekday holds (save for a 61% bounce on Tuesday), Shazam! is doing squarely “fine.”

Again, we’re dealing with a $90 million-budgeted superhero flick opening right between Captain Marvel and Avengers: Endgame. This was never going to do Justice League or Man of Steel numbers, let alone Aquaman or Wonder Woman grosses. What it proved for Warner Bros. was that DC Films could make three winning solo superhero movies in a row and that they could make a qualitative winner from a comparatively cult-level character.

And with a probable domestic finish just over/under Mad Max: Fury Road's $153 million finish, and a worldwide finish probably over/under $385 million worldwide (it earned $61 million global over the weekend), it’s a relative success.
Posted by olemc999
At a blackjack table
Member since Oct 2010
13266 posts
Posted on 4/17/19 at 10:34 am to
quote:

I think Marvel having their whole universe intertwined is why their lesser known character's movies do well. Just my opinion though.


I believe in this as well.
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