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Posted on 10/16/17 at 8:52 pm to Patrick_Bateman
lol ... there was zero chance it would be a blockbuster hit ... release dates? ... marketing? ... the original blade runner, as highly respected as it is, still isn't all that popular ... i actually applaud the studio for making the sequel and spending the bucks they did ... it was a no win situation all the way around, money wise ... $150 million on a sequel to a misunderstood/little noticed film? ... that's still a lot of money, even for today ... and they did a decent job of it ... i stand by my original opinion that they were a bit too blunt with some aspects of the story and had one too many nods to the original, but there are some scenes that will garner admiration down the road ... and the visuals/mood/soundtrack are fabulous ...
Posted on 10/17/17 at 12:14 am to tiderider
The flop that burns twice as bright makes half as much
Posted on 10/17/17 at 5:09 am to RollTide1987
It really doesn't surprise me, even though I had hoped it would do well.
I've come to realize that marketing makes or breaks a movie. The power to get people to watch a movie is almost all done by marketing these days. When a studio decides not to spend much money marketing a movie, because they know it's a shitty movie, that's understandable. But they aren't allowed to "be surprised" when they don't.
It also depends on main audience of the director's movies. Nolan movies are typically for people who like great, yet smart movies. So, marketing can get away with less advertising for his movie, as long as they reach the intended audience. Word of mouth usually pulls a lot of weight when it comes to Nolan movies. Look at Interstellar and Dunkirk for great examples of this.
Villeneuve makes smart, great movies too, but he has nowhere close to the name and set list that Nolan has. So, with his lesser known name, and not enough marketing for a movie that cost as much as 2049 to make, it all ends up being a dud.
I've come to realize that marketing makes or breaks a movie. The power to get people to watch a movie is almost all done by marketing these days. When a studio decides not to spend much money marketing a movie, because they know it's a shitty movie, that's understandable. But they aren't allowed to "be surprised" when they don't.
It also depends on main audience of the director's movies. Nolan movies are typically for people who like great, yet smart movies. So, marketing can get away with less advertising for his movie, as long as they reach the intended audience. Word of mouth usually pulls a lot of weight when it comes to Nolan movies. Look at Interstellar and Dunkirk for great examples of this.
Villeneuve makes smart, great movies too, but he has nowhere close to the name and set list that Nolan has. So, with his lesser known name, and not enough marketing for a movie that cost as much as 2049 to make, it all ends up being a dud.
This post was edited on 10/17/17 at 5:16 am
Posted on 10/17/17 at 6:35 am to RollTide1987
I hope this means they’ll at least release it on home video sooner. Really want this film in my collection.
Posted on 10/17/17 at 7:50 am to McCaigBro69
quote:
The bitching about Leto is ridiculous. The dude was in the movie for like five minutes.
I fricking despise Leto because he’s a total dirtbag, but I didn’t let that stop me from seeing Blade Runner. Like you said, he’s in a few scenes that total amount to a few minutes in an otherwise amazing film, the best this year for me (we’ll see if it holds it when Star Wars comes out)
Blade Runner 2049 definitely reminded me of Mad Max Fury Road, a successful sequel to an 80s franchise that’s on par with the original great film (Road Warrior) or even better. Remakes like Robocop and Total Recall failed in this regard.
This post was edited on 10/17/17 at 7:52 am
Posted on 10/17/17 at 7:55 am to Parmen
quote:
I hope this means they’ll at least release it on home video sooner
I hope so too, but I haven't heard someone mention the term "home video" in years. That's awesome.
Posted on 10/17/17 at 2:31 pm to GetCocky11
quote:
I haven't heard someone mention the term "home video" in years. That's awesome.

Posted on 10/17/17 at 2:36 pm to RollTide1987
I question the exec that thought BR 2049 was worth investing $150 million in. The original, however well loved, is loved truly by a handful of people. The movie is dense, slow, noir outside of the noir prime.
2049 was quite good, but I could have told you that's its popular appeal is far below that of something like Alien, which has had persistent appeal in culture through a variety of sources. BR as a property was abandoned for decades.
Now, I'm glad the film was made, and I will own it, but I in know way would have ever though it would be a half billion dollar property.
I would have said the take would be something like The Arrival - $205 million or so - plus a little based on the popularity of the property.
2049 was quite good, but I could have told you that's its popular appeal is far below that of something like Alien, which has had persistent appeal in culture through a variety of sources. BR as a property was abandoned for decades.
Now, I'm glad the film was made, and I will own it, but I in know way would have ever though it would be a half billion dollar property.
I would have said the take would be something like The Arrival - $205 million or so - plus a little based on the popularity of the property.
Posted on 10/17/17 at 4:20 pm to RollTide1987
quote:
It'll be lucky to reach $100 million in the U.S. on a $150 million budget.
It's already at $62,415,066 Domestic and $95,580,774 Foreign, Total =$157,995,840
LINK
Posted on 10/17/17 at 4:23 pm to tommy2tone1999
quote:
It's already at $62,415,066 Domestic and $95,580,774 Foreign, Total =$157,995,840
LINK
And that’s not good
Posted on 10/17/17 at 4:27 pm to tommy2tone1999
i believe the rule of thumb is it needs to make double its budget back to be profitable.
Posted on 10/17/17 at 5:05 pm to 1999
apparently insiders are saying net was $155M Then another $50M on P+A .... so it will likely turn some sort of profit, but obviously not be a big hit.
This post was edited on 10/17/17 at 5:07 pm
Posted on 10/17/17 at 5:09 pm to JW
I want to see this movie.
I understand that it takes place 30 years after the first film. Do I really need to see that movie so I can understand 2049 better?
I understand that it takes place 30 years after the first film. Do I really need to see that movie so I can understand 2049 better?
Posted on 10/17/17 at 5:13 pm to Sentrius
quote:
I understand that it takes place 30 years after the first film. Do I really need to see that movie so I can understand 2049 better?
It would help your experience, yes.
Posted on 10/20/17 at 11:28 pm to Freauxzen
I finally went and saw it tonight and was blown away. fricking great movie. Shame it didn’t make more money.
Posted on 10/21/17 at 12:03 am to Sentrius
You do not need to see the first film
Posted on 10/21/17 at 12:14 am to Parmen
quote:
You do not need to see the first film
I just saw Blade Runner 2049 tonight. Never seen the first one. I enjoyed this movie(even though it seemed a little too long imo) and now will go watch the first one.
Posted on 10/21/17 at 12:37 am to Sentrius
quote:
I understand that it takes place 30 years after the first film. Do I really need to see that movie so I can understand 2049 better?
You don't need to, but I'd recommend that you see the original and watch the shorts released that cover some of the stuff between the two movies. They are all on youtube and total they are about 30 minutes.
I'd only seen the theatrical version once, so I watched the final cut over the weekend and the shorts before seeing 2049 on Tuesday. I'd say it enhanced the viewing experience.
And for this being a flop, the theater was very full for a Tuesday night.
Posted on 10/21/17 at 12:42 am to Tigris
quote:John Carter was fricking great
Blade Runner 1982
Brazil
Dark City
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