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re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

Posted on 9/14/26 at 3:32 pm to
Posted by Madking
Member since Apr 2016
73903 posts
Posted on 9/14/26 at 3:32 pm to
They’re herstory
Posted by DBG
vermont
Member since May 2004
80540 posts
Posted on 9/14/26 at 3:39 pm to
*history
Posted by Madking
Member since Apr 2016
73903 posts
Posted on 9/14/26 at 3:40 pm to
Have you seen who runs Nike now?
Posted by BCLA
Bossier City
Member since Mar 2005
9324 posts
Posted on 9/14/26 at 3:42 pm to
quote:

You have your Vuori, Lululemon, and Athleta type athleisure companies for clothes.
You have Hoka, On Clouds, Brooks, Asics, Saucony, Altra, etc. for running shoes.

The only market they seem to dominate still is basketball.


Not to mention you can walk into any Academy and see a plain Nike dri-fit shirt for $40-60 or a BCG shirt that feels and wears the same for $15. That's a no brainer especially for kids.
This post was edited on 9/14/26 at 3:44 pm
Posted by FredBear
Georgia
Member since Aug 2017
17713 posts
Posted on 9/14/26 at 4:47 pm to
A lot of things come and go in a lifetime though there are some exceptions. It's just the way it is
Posted by sgallo3
Lake Charles
Member since Sep 2008
28642 posts
Posted on 9/14/26 at 4:57 pm to
quote:

Couldn’t be that simple. It must be identity politics.



that really is how some people here think.

the kaepernick thing was in 2018. their stock didn't start dropping til covid shut down shipping industry and they decided to reduce their physical presence in stores in 2021.

Adidas, Under Armor, Puma all experienced really similar drops since 2021 as well.
Posted by Jake88
Member since Apr 2005
81287 posts
Posted on 9/14/26 at 5:02 pm to
quote:

Pretty sure the last ceo made the decision to shrink their floor space in stores thinking everything would be online. Found out they were wrong and can’t get that space back
It is for the above reason. Nike has always had competition. Now, though when I go to a real shop to buy real running shoes and such, they are absent.
Posted by grizzlylongcut
Member since Sep 2021
16266 posts
Posted on 9/14/26 at 5:05 pm to
To be honest, their shoes suck.
Posted by LSUShock
Kansas
Member since Jun 2014
5737 posts
Posted on 9/14/26 at 5:14 pm to
Death by a thousand paper cuts. They should have gone full Coca-Cola and offered to buy these companies while they were small, leverage their supply chain expertise, and nipped it before it was a problem.
Posted by dblwall
Member since Jul 2017
2065 posts
Posted on 9/14/26 at 5:30 pm to
When you are #1 in your market, everyone is taking their shots at you. Ask Sears & Montgomery Ward what happened when Walmart took aim.
Posted by Nathan Hail
Part of a Vast Network
Member since May 2022
687 posts
Posted on 9/14/26 at 5:57 pm to
prolly due to spot-bilt making a comeback...
Posted by Flaming Meons
Member since Aug 2026
141 posts
Posted on 9/14/26 at 5:58 pm to
quote:

Couldn’t be that simple. It must be identity politics.

Why’s it so hard for you people to admit that this plays a role
Posted by BCTigerFan
Member since Jan 2007
1805 posts
Posted on 9/14/26 at 6:01 pm to
Bottom line a shoe has to be comfortable. Nike sucks in that department compared to those other brands. People have finally come to realize that and now have plenty of other options
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