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re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

Posted on 9/14/26 at 3:32 pm to
Posted by Madking
Member since Apr 2016
76337 posts
Posted on 9/14/26 at 3:32 pm to
They’re herstory
Posted by DBG
vermont
Member since May 2004
81643 posts
Posted on 9/14/26 at 3:39 pm to
*history
Posted by Madking
Member since Apr 2016
76337 posts
Posted on 9/14/26 at 3:40 pm to
Have you seen who runs Nike now?
Posted by BCLA
Bossier City
Member since Mar 2005
9396 posts
Posted on 9/14/26 at 3:42 pm to
quote:

You have your Vuori, Lululemon, and Athleta type athleisure companies for clothes.
You have Hoka, On Clouds, Brooks, Asics, Saucony, Altra, etc. for running shoes.

The only market they seem to dominate still is basketball.


Not to mention you can walk into any Academy and see a plain Nike dri-fit shirt for $40-60 or a BCG shirt that feels and wears the same for $15. That's a no brainer especially for kids.
This post was edited on 9/14/26 at 3:44 pm
Posted by FredBear
Georgia
Member since Aug 2017
17879 posts
Posted on 9/14/26 at 4:47 pm to
A lot of things come and go in a lifetime though there are some exceptions. It's just the way it is
Posted by sgallo3
Lake Charles
Member since Sep 2008
28966 posts
Posted on 9/14/26 at 4:57 pm to
quote:

Couldn’t be that simple. It must be identity politics.



that really is how some people here think.

the kaepernick thing was in 2018. their stock didn't start dropping til covid shut down shipping industry and they decided to reduce their physical presence in stores in 2021.

Adidas, Under Armor, Puma all experienced really similar drops since 2021 as well.
Posted by Jake88
Member since Apr 2005
82412 posts
Posted on 9/14/26 at 5:02 pm to
quote:

Pretty sure the last ceo made the decision to shrink their floor space in stores thinking everything would be online. Found out they were wrong and can’t get that space back
It is for the above reason. Nike has always had competition. Now, though when I go to a real shop to buy real running shoes and such, they are absent.
Posted by grizzlylongcut
Member since Sep 2021
16832 posts
Posted on 9/14/26 at 5:05 pm to
To be honest, their shoes suck.
Posted by LSUShock
Kansas
Member since Jun 2014
5934 posts
Posted on 9/14/26 at 5:14 pm to
Death by a thousand paper cuts. They should have gone full Coca-Cola and offered to buy these companies while they were small, leverage their supply chain expertise, and nipped it before it was a problem.
Posted by dblwall
Member since Jul 2017
2231 posts
Posted on 9/14/26 at 5:30 pm to
When you are #1 in your market, everyone is taking their shots at you. Ask Sears & Montgomery Ward what happened when Walmart took aim.
Posted by Nathan Hail
Part of a Vast Network
Member since May 2022
801 posts
Posted on 9/14/26 at 5:57 pm to
prolly due to spot-bilt making a comeback...
Posted by Flaming Meons
Member since Aug 2026
539 posts
Posted on 9/14/26 at 5:58 pm to
quote:

Couldn’t be that simple. It must be identity politics.

Why’s it so hard for you people to admit that this plays a role
Posted by BCTigerFan
Member since Jan 2007
1836 posts
Posted on 9/14/26 at 6:01 pm to
Bottom line a shoe has to be comfortable. Nike sucks in that department compared to those other brands. People have finally come to realize that and now have plenty of other options
Posted by faraway
Member since Nov 2022
4430 posts
Posted on 9/14/26 at 8:52 pm to
I know the easy thing to say is go woke go broke but the truth is there's a lot of competition out there now

Brooks and Hoka are better shoes.
Posted by cubsfan5150
NWA
Member since Nov 2007
19397 posts
Posted on 9/14/26 at 9:04 pm to
quote:

Brooks


Been around a lot longer than nike
Posted by cubsfan5150
NWA
Member since Nov 2007
19397 posts
Posted on 9/14/26 at 9:06 pm to
quote:

Why’s it so hard for you people to admit that this plays a role


For the same reasons that others refuse to admit that Nike’s extreme left politics has alienated a significant part of their customer base.
Posted by Finkle is Einhorn
Member since Sep 2011
4527 posts
Posted on 9/14/26 at 9:24 pm to
If they quit doing these drops where they sell out these shoes in milliseconds they could probably make a lot more money.

The drops themselves are fine. There is obviously plenty of interest and buyers. But it seems they always short stock the product. They can make a killing off of what they know are extremely popular shoes if they only had enough of them in stock. Some shoes go for thousands on the secondary market
Posted by lsufan1971
Zachary
Member since Nov 2003
24733 posts
Posted on 9/14/26 at 9:52 pm to
quote:

Bottom line a shoe has to be comfortable. Nike sucks in that department compared to those other brands. People have finally come to realize that and now have plenty of other options


Went into Dicks a few weeks ago need g a good pair of walking shoes. I don’t know shite about them. Sales guy steered me away from Nike to On cloud. Most comfortable shoe I’ve had in awhile. Sales guy basically said Nike is shite now.
This post was edited on 9/14/26 at 9:53 pm
Posted by extremetigerfanatic
Member since Oct 2003
6089 posts
Posted on 9/14/26 at 10:05 pm to
quote:

Pretty sure the last ceo made the decision to shrink their floor space in stores thinking everything would be online. Found out they were wrong and can’t get that space back.

This is exactly what happened. Nike spent 40 years building the brand to be the #1 brand that every store wanted in the front. Their shoes have never actually been the most comfortable for a long time. But it didn’t matter.
Then one dumbass CEO came along and decided the new wave is to mimic Amazon. Everything will be online. So they pulled their presence back at almost every major retailer. And those spots went to On, Brooks, Hoka etc. 50 years of being the first for all prime retailer space… and they literally gave it away on purpose.

CEO gets fired but the damage was done.
Posted by Flaming Meons
Member since Aug 2026
539 posts
Posted on 9/15/26 at 10:17 am to
quote:

For the same reasons that others refuse to admit that Nike’s extreme left politics has alienated a significant part of their customer base.

Yea that’s what I was saying.

There are a few here that won admit it.
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