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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
Posted on 9/14/26 at 2:48 pm
Posted on 9/14/26 at 2:48 pm
what happened to nike? anything to do with Lebron being so unlikeable ? Kaepernick partnership?
LINK
LINK
Posted on 9/14/26 at 2:51 pm to Boodis Man
Go woke, go broke.
This post was edited on 9/14/26 at 2:51 pm
Posted on 9/14/26 at 2:51 pm to Boodis Man
Bringing LeBron into this conversation is hilariously dumb
Posted on 9/14/26 at 2:53 pm to Lou Pai
They went from Kapernick to pushing trannies in their ads.
Now they know.
Now they know.
Posted on 9/14/26 at 2:54 pm to longhorn22
quote:
Bringing LeBron into this conversation is hilariously dumb
does that mean Jordan shouldn't have been in the conversation when nike ascended in the 80's/90's ? smarten up man
This post was edited on 9/14/26 at 3:37 pm
Posted on 9/14/26 at 2:55 pm to Boodis Man
They made a lot of terrible business decisions, alienated shoe stores that sold their products, plus the woke stuff probably didnt help.
Posted on 9/14/26 at 2:56 pm to Boodis Man
quote:
what happened to nike?
A bunch of competition that didn’t exist 10 years ago.
Posted on 9/14/26 at 2:59 pm to Tyga Woods
We keep doing this thread:
You have your Vuori, Lululemon, and Athleta type athleisure companies for clothes.
You have Hoka, On Clouds, Brooks, Asics, Saucony, Altra, etc. for running shoes.
The only market they seem to dominate still is basketball.
You have your Vuori, Lululemon, and Athleta type athleisure companies for clothes.
You have Hoka, On Clouds, Brooks, Asics, Saucony, Altra, etc. for running shoes.
The only market they seem to dominate still is basketball.
Posted on 9/14/26 at 3:04 pm to Bunk Moreland
quote:
only market they seem to dominate still is basketball.
Pretty sure Jordan Brand is one of their few market segments still doing well
Posted on 9/14/26 at 3:07 pm to Boodis Man
Pretty sure the last ceo made the decision to shrink their floor space in stores thinking everything would be online. Found out they were wrong and can’t get that space back.
Posted on 9/14/26 at 3:07 pm to Bunk Moreland
Couldn’t be that simple. It must be identity politics.
Posted on 9/14/26 at 3:08 pm to Lou Pai
Nike stock price increased by 200% in the years after Kaepernick
Wouldn't the NFL have suffered too if the backlash actually did anything ?
Wouldn't the NFL have suffered too if the backlash actually did anything ?
Posted on 9/14/26 at 3:15 pm to Tyga Woods
quote:
A bunch of competition that didn’t exist 10 years ago.
There was no competition 10 years ago?
Posted on 9/14/26 at 3:16 pm to Bunk Moreland
quote:
We keep doing this thread: You have your Vuori, Lululemon, and Athleta type athleisure companies for clothes. You have Hoka, On Clouds, Brooks, Asics, Saucony, Altra, etc. for running shoes. The only market they seem to dominate still is basketball.
Most of those brands have been around for much longer than 10 years.
Posted on 9/14/26 at 3:18 pm to cubsfan5150
quote:
You have Hoka, On Clouds, Brooks, Asics, Saucony, Altra, etc. for running shoes.
Yep, that is the answer, along with the brands like Lululemon and Vuori for athleisure, to a lesser extent.
The fitness pie is expanding but there are many more slices.
Posted on 9/14/26 at 3:19 pm to Boodis Man
Imagine where they'd be without the Jordan Brand.
Posted on 9/14/26 at 3:21 pm to cubsfan5150
quote:
There was no competition 10 years ago?
Sure there was…just not to the extent of today. Adidas is down, too.

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