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re: Advocate article on LSU athletics revenue

Posted on 2/11/25 at 10:07 am to
Posted by Mickey Goldmill
Baton Rouge
Member since Mar 2010
26370 posts
Posted on 2/11/25 at 10:07 am to
quote:

The tv deal is good, but it’s not a massive deal like MBB. It won’t be enough to put them in the black.



As long as the media rights deal is bundled, they will never technically be in the black. That's why the financial reporting doesn't tell the whole story here for sports like WBB and Baseball.

The only sports that have separate media rights revenue are MBB and football. You can't just write off the $24M in media rights money LSU Athletics got for all the other sports - with the majority of that number being because of WBB.
Posted by Geauxld Finger
Baton Rouge
Member since Jan 2005
32515 posts
Posted on 2/11/25 at 10:12 am to
This is what many fail to realize. Football is the only true economic generator for athletic programs
Posted by 94LSU
Member since May 2023
981 posts
Posted on 2/11/25 at 10:13 am to
quote:

If the revenue share from the tv deal was equal then it wouldn’t be as bad of a loss
If the ratings were the same this wouldn't even be a discussion. Alas...
Posted by LSBoosie
Member since Jun 2020
17403 posts
Posted on 2/11/25 at 10:13 am to
quote:

Obviously but is it $10-12M is it $4-6?

Bama was $6 million. Auburn was $5.3 million.
This post was edited on 2/11/25 at 10:15 am
Posted by mike4lsu
Baton Rouge,LA
Member since Sep 2005
2081 posts
Posted on 2/11/25 at 10:14 am to
$8 million in red is too little a price for the kind of program we have in WBB.

$1 million in the black is too much a price for the kind of embarrassment we have in MBB.

Outside of the five seasons under "our beloved fan favorite head coach", MBB has not won anything significant since 2006 (when they went to the final four). And then those five seasons "our beloved fan favorite head coach" were dishing out such "strong arse" offers, that finally got us flagged for "lack of institutional control" by the NCAA.
Posted by Cliff Booth
Member since Feb 2021
3119 posts
Posted on 2/11/25 at 10:14 am to
quote:

LSU will always be a men's hoops program that will need to hope to hit on an up-and-coming coach to be good. Otherwise, you just have to know your place and accept it. Every school wants to be good in every sport but it's not realistic. This is hardly the same as "abandoning".


If Bama and Auburn can be good at basketball, LSU can be too. The priority is football at all 3, but the others manage to not suck at basketball.

If we hire a good coach, the fan support and donations will follow.
Posted by Alt26
Member since Mar 2010
34229 posts
Posted on 2/11/25 at 10:21 am to
quote:

LSU Men's basketball made $2.15M via ticket sales the last fiscal year.
LSU Women's basketball made $1.379M via ticket sales.

Not a huge difference.

Baseball made more than that with $3.5M in ticket sales.

Private contributions broke down like this:
Baseball- $3.38M
MBB- $1.482M
WBB- $1.318M


I doubt it is broken down to this degree, but I would be interested in seeing the "efficiency" of each sport. Meaning how well are they maximizing the amount of potential ticket revenue.

Football only has 7-8 games. But there are 90K+ tickets available for each game at a higher average price than baseball and basketball.

MBB has lower priced tickets than football, and less seats available, but more games (~18 home games).

Baseball likely has the lowest average priced ticket (face value), and less available seats than basketball. But it also has 2x as many home games.

It's probably obvious, but I suspect football is the most efficient, followed by baseball. The struggles of the MBB are likely leaving a lot of potential ticket revenue on the table.
Posted by doubleb
Baton Rouge
Member since Aug 2006
41900 posts
Posted on 2/11/25 at 10:57 am to
quote:

The only sports that have separate media rights revenue are MBB and football. You can't just write off the $24M in media rights money LSU Athletics got for all the other sports - with the majority of that number being because of WBB.


You don’t believe WBB receives a majority of the unallocated media rights money do you? That would be 12 million or more per year! Football was credit with just 15.3 million. You really believe that WBB is over 12? You know that it can’t be close.

Posted by Mickey Goldmill
Baton Rouge
Member since Mar 2010
26370 posts
Posted on 2/11/25 at 11:09 am to
No, they don't receive that money at all. That's my point. I'm saying the majority of the new media rights deal that ESPN made with the NCAA was driven by coverage of WBB. Broken down, I don't know what percentage of that $24M WBB can "take credit" for, but its not insignificant.

quote:


Baker said the NCAA’s media consultant, Endeavor’s IMG and WME Sports, has estimated about 57% of the value of the deal — or $65 million annually — is tied to the women’s March Madness tournament.
https://apnews.com/article/ncaa-espn-womens-basketball-3a749734984eabde52ea5ec8a7dfe34e
Posted by GumboPot
Member since Mar 2009
138911 posts
Posted on 2/11/25 at 11:26 am to
quote:

LSU received $43.8 million in contributions that were not specific to one team, up from $23.8 million during fiscal year 2023.


Damn, fans are doing their part.
Posted by saintsfan22
baton rouge
Member since May 2006
78864 posts
Posted on 2/11/25 at 11:29 am to
quote:

Private contributions broke down like this:
Baseball- $3.38M
MBB- $1.482M
WBB- $1.318M

A monumental indictment of McMahon. It's too late now since they'll save the money for his buyout but gotta get your can out and shake it at some donors for your program.
Posted by LSUButt
Lowcountry
Member since Jan 2006
15938 posts
Posted on 2/11/25 at 11:51 am to
I have said multiple times that I am glad we are so in for women’s basketball…losing $8.5 mil compared to when we used to lose $4 mil…that matters in buyouts. Mcmahon would already be bought out if we weren’t just getting crushed in WBB
Posted by Oilfieldbiology
Member since Nov 2016
41554 posts
Posted on 2/11/25 at 12:00 pm to
quote:

Women’s basketball lost $8.57 million


How? How did they spend this much money, much less lose it
Posted by Oilfieldbiology
Member since Nov 2016
41554 posts
Posted on 2/11/25 at 12:10 pm to
Philosophical question, should a college athletic department only support/offer sports that turn profits as long as the AD is profitable and not siphoning funds away from education?
Posted by doubleb
Baton Rouge
Member since Aug 2006
41900 posts
Posted on 2/11/25 at 12:17 pm to
quote:

No, they don't receive that money at all. That's my point. I'm saying the majority of the new media rights deal that ESPN made with the NCAA was driven by coverage of WBB. Broken down, I don't know what percentage of that $24M WBB can "take credit" for, but its not insignificant.


NONE of the 24 million can be credited to the new media deal because the new deal hadn’t started yet. This audit is 2023-24 and end on June 30th.

Posted by rutiger
purgatory
Member since Jun 2007
21767 posts
Posted on 2/11/25 at 12:46 pm to
quote:

It's insane that LSU loses almost 10 million dollars a year on women's basketball. How anyone could justify this is beyond me.


I didnt realize the point of college athletics was to make money.
Posted by doubleb
Baton Rouge
Member since Aug 2006
41900 posts
Posted on 2/11/25 at 1:08 pm to
quote:

I didnt realize the point of college athletics was to make money.


I agree.

So what is the point now? That would be a great discussion.
Posted by JimTiger72
Member since Jun 2023
16663 posts
Posted on 2/11/25 at 1:11 pm to
I thought you said MBB was bankrupt?
Posted by lostinbr
Baton Rouge, LA
Member since Oct 2017
12695 posts
Posted on 2/11/25 at 1:42 pm to
quote:

The financial reporting doesn't exactly tell the whole story here either.

I came here to say the same thing. The way LSU reports revenue from certain sources (specifically media rights and contributions) really muddies the waters. It’s also different depending on the source you’re looking at. The auxiliary reports attached to the university’s annual financial statements are formatted differently than the annual NCAA financial reports, for example.
quote:

ESPN pays for the media rights in a large bundle so nothing is specifically allocated toward WBB. In the financial reporting document, it shows media rights brought in $15M for football, $4.3M for MBB, and zero for WBB. The "Non-Program Specific" media rights brings in $24M. That is the pot that WBB and Baseball are in.

I think the WBB tournament should fall under NCAA distributions rather than media rights. While that media contract is an all-in deal between ESPN and the NCAA as you mentioned, the NCAA still disburses tournament revenue based on each sport as far as I’m aware.

As a quick check - we won both WBB and baseball championships in FY 23. If you look at FY 2023 and FY 2024 statements, You’ll see the following:

WBB NCAA distributions
2023: $401,199
2024: $247,570
Difference: $153,629

Other sports NCAA distributions:
2023: $1,174,243
2024: $289,825
Difference: $884,618

Non-program specific media rights
2023: $26,921,300
2024: $23,916,660
Difference: $3,004,640

Honestly I’m not sure what to make of the numbers. It’s clear to me that the difference in NCAA distributions is related to the championships, but it’s certainly possible that the $3m difference in media rights is also related to the championships. I believe the primary source of non-program specific media rights revenue is the SEC Network contract, but I don’t think that alone makes up $20+ million. That deal should be worth about $11 million each year.

To me, the takeaway is that you really have to take all of the sport-specific revenues with a grain of salt. It’s useful enough for comparing year-to-year but I don’t think you can really determine the “profitability” of baseball or WBB based on the information available in these reports.
Posted by GeorgeWest
Baton Rouge
Member since Nov 2013
14784 posts
Posted on 2/11/25 at 1:59 pm to
The new SEC Media rights contract has specific payments for WBB that are significant. That money will come in starting summer of 2026. PLUS the NCAA will allocate $550K to each team for each round that team advances to in the WBB NCAA Ty. Example: in 2024 LSU would have earned $2.2 million just for WBB NCAA Ty participation.

New revenue sources are really opening up to WBB.
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