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Blizzard Q121 financials: has lost almost 29% of its overall active player base in 3 yrs

Posted on 5/5/21 at 4:27 am
Posted by UltimateHog
Oregon
Member since Dec 2011
65836 posts
Posted on 5/5/21 at 4:27 am
Activision-Blizzard Q1 2021 financials: Blizzard has lost almost 29% of its overall active playerbase in three years

quote:

As we noted last month, Blizzard continues to lose monthly active users across all of its titles; it’s now lost 11M players in the last three years, or 29% as measured by Blizzard’s own preferred monthly active user count. Two million of those dried up just since Q4 2020. Brutal.



Diablo the savior?

This post was edited on 5/5/21 at 4:38 am
Posted by SCgamecock2988
Columbia, SC
Member since Oct 2015
14081 posts
Posted on 5/5/21 at 8:05 am to
They haven't done anything to update Overwatch, and aren't releasing enough about Overwatch 2.
Posted by teke184
Zachary, LA
Member since Jan 2007
95903 posts
Posted on 5/5/21 at 8:24 am to
How much did this problem intensify after its handling of some controversies involving Hong Kong protests being mentioned by a tournament winner?

Blizzard had fricked up in a number of ways by ignoring the US computer base in favor of the handheld game market favored by the Chinese, with Diablo being a flashpoint on that front, but banning a player and the interviewer for mentioning the HK protests when they have gone whole hog on other protests rubbed people the wrong way.
This post was edited on 5/5/21 at 8:24 am
Posted by JumpingTheShark
America
Member since Nov 2012
22910 posts
Posted on 5/5/21 at 9:19 am to
Make great games, it is truly that simple.
Posted by ShootingsBricks4Life
Member since May 2017
2601 posts
Posted on 5/5/21 at 9:25 am to
Honest Question: Do a lot of people actually refuse to buy games because of that Hong Kong stuff?

I think it's more that they announced a handheld game. I figured these numbers will climb after diablo 2 resurrected is released.
Posted by geauxtigers87
Louisiana
Member since Mar 2011
25210 posts
Posted on 5/5/21 at 9:34 am to
quote:

I figured these numbers will climb after diablo 2 resurrected is release


it's not a sub for this, just a one time $40 for the game
Posted by VoxDawg
Glory, Glory
Member since Sep 2012
60165 posts
Posted on 5/5/21 at 9:49 am to
Activision Blizzard - Elevating stepping on one's own dick to an artform.
Posted by BananaManCan
Member since Sep 2009
4071 posts
Posted on 5/5/21 at 9:51 am to
frick Blizzard.
Posted by teke184
Zachary, LA
Member since Jan 2007
95903 posts
Posted on 5/5/21 at 10:04 am to
Member when Activision used to be a pioneer in the industry and their games were typically the best on the platform? I member.


Posted by DukeSilver
Member since Jan 2014
2723 posts
Posted on 5/5/21 at 10:04 am to
quote:

They haven't done anything to update Overwatch, and aren't releasing enough about Overwatch 2.
Didn't the lead guy for Overwatch just leave Blizzard as well? Doesn't sound good for Overwatch 2.
Posted by Joshjrn
Baton Rouge
Member since Dec 2008
27097 posts
Posted on 5/5/21 at 10:11 am to
quote:

Honest Question: Do a lot of people actually refuse to buy games because of that Hong Kong stuff?


No, but I do think it can knock people off the edge. For example, I know a lot of people who play MMOs essentially out of habit at this point. If a company does something to piss people off, they might stop playing "for a little while" out of "protest". But because we are creatures of habit, a lot of those people just don't come back to the game once it's not a part of their daily routine.

In short, no, put out a sexy new game and people will still buy it. But step on your dick and people playing, and paying for, your old games might stop.
This post was edited on 5/5/21 at 10:24 am
Posted by Nigel Farage
South of the Mason-Dixon
Member since Dec 2019
1210 posts
Posted on 5/5/21 at 12:22 pm to
quote:

Didn't the lead guy for Overwatch just leave Blizzard as well? Doesn't sound good for Overwatch 2.



Yup, Jeff Kaplan. Overwatch 2 sounds like a complete shitshow right now behind the scenes. Honestly Blizzard in general does, seems like they have lost the touch on what made their games great.
Posted by JetsetNuggs
Member since Jun 2014
13945 posts
Posted on 5/5/21 at 1:32 pm to
a newly free Bungie seeing what Blizzard has become:

Posted by sportsaddit68
Hammond
Member since Sep 2008
5857 posts
Posted on 5/5/21 at 1:42 pm to
Alright Blizzard. Let's do this. StarCraft 3 with a new race crashing the party.
Posted by BulldogXero
Member since Oct 2011
9772 posts
Posted on 5/5/21 at 6:13 pm to
quote:

a newly free Bungie seeing what Blizzard has become:


Lets see what new games Bungie puts out before we make this comment. Destiny 2 is still a dumpster fire
Posted by Drewbie
tFlagship
Member since Jun 2012
57929 posts
Posted on 5/5/21 at 6:56 pm to
quote:

Make great games, it is truly that simple.
The people who did that for them all left.
Posted by Drewbie
tFlagship
Member since Jun 2012
57929 posts
Posted on 5/5/21 at 7:00 pm to
Blizzard is dead. Even the most hardcore of WoW content creators have just about given up on the game after Preach's last interview with Ion and Kaplan just jumped ship in the middle of literally lead directing the development of OW2.

Keep your eye on Dreamhaven, though. Blizzard Co-Founder Mike Morhaime started it last year and that's where the team of all the old WoWheads from Blizzard are going. Wouldn't surprise me to see Kaplan end up there eventually.
Posted by Blitzed
Member since Oct 2009
21314 posts
Posted on 5/5/21 at 8:37 pm to
Glad my MMO of choice (FFXIV) producers actually listen to the fan base.

Pretty cool to have developers give a frick about their player base.
Posted by sicboy
Because Awesome
Member since Nov 2010
77644 posts
Posted on 5/5/21 at 8:59 pm to
quote:

Glad my MMO of choice (FFXIV) producers actually listen to the fan base.

Pretty cool to have developers give a frick about their player base.




I love the part of the noclip doc where Yoshi P talks about the first time he tried playing XIV and it didn't last long at all. Just a horrendous system.

SE took a big gamble by allowing him to shut it down and completely overhaul that game. I fortunately didn't get to experience that early bad build. They had fixed a lot from what I could tell, but it was still rough. Writing macros out just for gear sets..........yeah, I did that.
This post was edited on 5/5/21 at 9:01 pm
Posted by Civildawg
Member since May 2012
8571 posts
Posted on 5/5/21 at 9:24 pm to
I’ve never seen so many WoW content creators just rail on how bad shadowlands is. They are in open revolt. I’ve never played WoW but I like to watch asmondgold and I seriously think the dude is close to moving on from the game being his main stream if it continues like it has
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