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Hou_Lawyer
Rice Fan
Houston, TX
Member since Jun 2019
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WSJ: America Drank Less Wine for First Time in 25 Years
WSJ

quote:

America’s love affair with wine is waning. Americans drank less wine last year, the first such drop in a quarter of a century, as millennials opt for alternatives like hard seltzers, cocktails and nonalcoholic beer. The volume of wine consumed in the U.S. declined 0.9% in 2019, the first time it has fallen since 1994, according to industry tracker IWSR. The trend was ascribed to a generational shift as the number of millennials surpasses baby boomers, who drove strong demand for wine in America. “Millennials are just not embracing wine with open arms compared to previous generations,” said Brandy Rand, IWSR’s chief operating officer for the Americas. “With the rise in low and no-alcohol products and general consumer trends toward health and wellness, wine is in a tough place.” Sales of cheaper wine—under $10 a bottle—make up the most of the category but have been falling in recent years, offsetting a rise in more expensive bottles. Overall, U.S. wine sales by value rose 1.1% from a year earlier to $38.3 billion.


quote:

The figures highlight how changing demographics and consumer tastes are affecting the alcohol industry. Americans have drunk less alcohol in recent years amid rising concerns about health and competition from other beverages such as ready-to-drink tea, sparkling water and coffee. In 2019, the nation drank 0.3% more alcoholic drinks, after two years of annual declines. The Wine Institute, a California trade body, said while consumption has fallen off in recent years, it expects millennials to start drinking more wine as they get older, just like baby boomers did. It also disputed IWSR’s 2019 figures, saying its own data showed growth in wine consumption last year. For decades, wine benefited from the theory that drinking in moderation—particularly red wine—was good for the heart. More recently, studies have disputed that finding, suggesting any amount of alcohol can raise cancer risks and that the benefits of drinking are more limited than once thought.


quote:

Wine consumption could be further hit by U.S. tariffs on European imports. The U.S. last year levied a 25% tariff on bottled table wines from France, Germany, Spain and the U.K., and has threatened further measures.


Anyone drinking less wine? Mine has been consistent since ~2010. I'm on 7 wine lists. Maybe I'm hanging with the wrong crowd, but I'm not seeing interest wane.


Paul Allen
Notre Dame Fan
Montauk, NY
Member since Nov 2007
59837 posts
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re: WSJ: America Drank Less Wine for First Time in 25 Years
I wonder if the proliferation of breweries and craft beers across the country are having an impact on this?


NakaTrash
LSU Fan
Texas Hill Country
Member since Dec 2013
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re: WSJ: America Drank Less Wine for First Time in 25 Years
Bitches love white claws


Salmon
USA Fan
On the trails
Member since Feb 2008
68690 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:

I wonder if the proliferation of breweries and craft beers across the country are having an impact on this?


that, plus cocktail bars, hard seltzers, etc, just like the article states

a lot more choices these days


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fightin tigers
Downtown Prairieville
Member since Mar 2008
48374 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
My wine consumption is much less than 10 years ago, but more than last year.

Wine also seems much more expensive for consumption when going out. Guess it has always been that way.


Midget Death Squad
Notre Dame Fan
Meme Magic
Member since Oct 2008
14956 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:

Bitches love white claws


This is a major impact. White claw is trendy now, and bitches love trends


LouisianaLady
USA Fan
Baton Rouge, LA
Member since Mar 2009
71226 posts
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re: WSJ: America Drank Less Wine for First Time in 25 Years
I'm the opposite. I've moved to the wine side and drink it significantly more than anything else. And at my regular spots, the wine HH specials far surpass the cocktails or beer.

But yeah, a glass of wine at dinner can be $10-$15 per. Which is high.
This post was edited on 1/13 at 2:47 pm


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BigPerm30
Chicago Cubs Fan
Member since Aug 2011
15074 posts
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re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:

This is a major impact. White claw is trendy now, and bitches love trends


Zima was so ahead of its time.


Tornado Alley
New Orleans Saints Fan
Member since Mar 2012
18246 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
I never drank a ton of wine to begin with. Now I mostly drink it at a nice dinner. Occasionally I’ll have a glass with the wife (no pics), who loves wine. I drink more craft beer than I care to admit, but it’s mostly at one brewery. When I’m at home or a bar, it’s Miller Lite or bourbon.

Note: I am a millennial.


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Midget Death Squad
Notre Dame Fan
Meme Magic
Member since Oct 2008
14956 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:

Zima was so ahead of its time.



And Strawberry Hill before that. They are like Elvis and the Beatles for bitches' brew


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wutangfinancial
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Dallas, TX
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re: WSJ: America Drank Less Wine for First Time in 25 Years
My wine consumption has ramped exponentially for several years.


DomincDecoco
On da northshore
Member since Oct 2018
944 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
I might be the wierdo...drinking more wine after 40, and less beer even though Im surrounded by it daily and have it at my disposal.

Buying better quality wine too...collecting it for a poor mans cellar ($30-100.00 bottles, maybe 75 bottles so far)

edit: looks like im not alone
This post was edited on 1/13 at 3:43 pm


Pettifogger
Atlanta Braves Fan
Member since Feb 2012
56998 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
I just talked to a buddy last night who said something like "it seems everyone is getting into better wine these days." Probably just a product of being in your mid-30s as everyone grows into professional life, but certainly people around me seem more into wine than ever before.

Wine is just more fulfilling to me - collectible, a good reason to travel to some great places, a solid way to choose restaurants, a ton of stuff to learn and a lot of resources to do it, etc.


TH03
Iowa State Fan
Dallas
Member since Dec 2008
161641 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:


I just talked to a buddy last night who said something like "it seems everyone is getting into better wine these days."


This is true in my market. I'm in fine wine and my business in 2019 was great. We were up pretty big and finished way up. My wife does mostly mainstream stuff and they were hurting. White claw and craft beer hurts that business more than it does high end stuff.


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upgrayedd
Lamar Fan
Lifting at Tobin's house
Member since Mar 2013
99518 posts
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re: WSJ: America Drank Less Wine for First Time in 25 Years


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Paul Allen
Notre Dame Fan
Montauk, NY
Member since Nov 2007
59837 posts
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re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:

Zima was so ahead of its time.


Agreed, but Smirnoff Ice was super popular at one point. I’d even say it was more popular than Zima.


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Degas
2187645493 posts
Member since Jul 2010
10509 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
I knew that white zinfandel sales would taper off once the old people start dying off.


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brgfather129
Texas Tech Fan
Los Angeles, CA
Member since Jul 2009
15095 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
quote:

Anyone drinking less wine?


Nope. More.


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sml71
LSU Fan
Run if you hear banjos.
Member since Dec 2005
3100 posts

re: WSJ: America Drank Less Wine for First Time in 25 Years
Nope. In fact, I started making wine and planting my subsistence vineyard last year and am drinking way more of it now than ever.


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